Samsung Reinforces Market Leadership as #1 U.S. Brand for TVs, Soundbars, Monitors, and SSDs

Samsung Electronics America reaffirmed its position as a premier choice for U.S. shoppers, achieving #1 positions for its award-winning Samsung TVs, soundbars, monitors, and solid-state drives (SSDs).

These latest distinctions are verified by Circana — a leading consumer behavior analyst — and underscore continued leadership for Samsung across a diverse range of products and technologies.

“At Samsung, our legacy is one of innovation and excellence,” said Shane Higby, Head of Home Entertainment at Samsung Electronics America. “Leading the market across so many categories is a testament to our unwavering commitment to delivering cutting-edge technology and exceptional quality that meet the evolving needs of our shoppers.”

Setting the Standard in Home Entertainment

In 2025, Samsung continued to lead with overall #1 honors for TVs and soundbars in the U.S. This builds on news of Samsung marking 20 years as the #1 global TV brand¹ and 12 years as the #1 soundbar² brand.

With honors spanning several technologies and use cases, Samsung remains dedicated to providing TVs and audio products suited for every shopper.

• #1 TV Brand³
• #1 Mini LED TV Brand⁴
  • All-new 2026 Samsung Mini LED TVs offer bright, clear visuals at an unmatched value.
• #1 Large Screen TV Brand (75-inch Class sizes and higher)⁵
  • Samsung Super Big TVs, with Class sizes up to 115”, ensure sharp details with Supersize Picture Enhancer⁶ improving clarity and reducing noise.
• #1 Art TV Brand⁷
  • The latest lineup of The Frame offers new sizes, upgraded Glare Free technology and 5,000+ artworks from exclusive museum and artist partners. The Frame Pro’s Wireless One Connect Box helps hide cluttered cables, while The Frame’s connections are built-in for convenient access.
• #1 Outdoor TV Brand⁸
  • The Terrace lineup brings outdoor optimized picture quality, with durability against water and dust, plus Neo QLED 4K displays for enhanced brightness and contrast.
• Fastest Growing OLED TV Brand⁹
  • 2026 Samsung OLED TVs feature cinematic visuals and ultra-smooth performance, including Glare Free technology with VDE-verified Real Black and Real Color¹⁰ on the flagship S95H and S90H. The S95H also introduces a bold, customizable new design.
• #1 Pico Projector Brand¹¹
  • The Freestyle 2^nd Gen brings your movies, games and shows on the go with point and play ease.
• #1 Soundbar Brand¹²
  • New Q-Series soundbars continue to lead the way for immersive, theater-like sound, while all-new Music Studio speakers merge powerful performance and sophisticated design.

This year, Samsung is pushing boundaries even further with the launch of its Micro RGB TV lineup. Available in an expanded range of Class sizes from 55” to 115”, these TVs utilize thousands of micro-sized¹³ red, green, and blue LEDs to deliver a new standard of color previously impossible in TV technology.

And across the 2026 TV lineup, Samsung Vision AI Companion (VAC)¹⁴ elevates the experience in ways that go far beyond simple viewing. It lets you ask your TV any question and receive a natural language response. Whether wondering what to watch, what to eat or what music to listen to, VAC has the answer.

Dominance in Monitors

Samsung set the pace in monitors as well, maintaining #1 positions across four core segments in the US. The brand has also topped the global gaming monitor market for seven years running.

Launching soon, the Samsung 2026 Odyssey gaming monitor lineup sets new benchmarks with record-breaking refresh rates and resolutions, including the world’s first 3D, 6K glasses-free display (G90XH) for unparalleled immersion.

The G8 series is also expanding with 32” 6K (G80HS) and 27” 5K (G80HF) models, both offering exceptional visual clarity that reveals even the most subtle details. The 32” G80SH delivers stunning 4K QD-OLED visuals at an ultra-smooth 240Hz, while the 27” Odyssey G6 (G60H) redefines competitive gaming as the world’s first 1,040Hz monitor¹⁵.

These monitors join an already expansive lineup, including our first glasses-free 3D model (G90XF) and the industry’s first 240Hz 4K monitors (G81SF), along with a whole suite of intelligent Samsung Smart Monitors.

• #1 Monitor Brand¹⁶
• #1 Gaming Monitor Brand¹⁷
• #1 Ultrawide Monitor Brand¹⁸
• #1 Smart Monitor Brand¹⁹

First in Storage

Samsung also reaffirmed its strong position in the memory category, headlined by the launch of the 9100 PRO, the first Samsung SSD featuring breakthrough PCIe® 5.0 performance. Achieving transfer speeds twice that of its predecessor²⁰, the 9100 PRO uses next-generation SSD tech to tackle massive files or access your favorite games and apps faster than ever before. It’s offered in capacities up to 8TB and improves power efficiency to provide the ultimate storage solution for even the most demanding workloads, including AI-driven applications.

• #1 Solid State Drive Brand²¹
• #1 Internal Solid State Drive Brand²²

For more information on the full line of award-winning products, please visit Samsung.com.

1 Source: Omdia, Feb 2026. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.

2 Source: © 2026 Futuresource Consulting, Worldwide Soundbar Market Share by manufacturer Annual units and value basis.

3 Circana, LLC, Retail Tracking Service, US, TV, Dollar Sales, 12 Months Ending December 2025.

4 Circana LLC, Retail Tracking Service, US, TV, LED Backlighting: Mini LED, Dollar Sales, 12 ME Dec 2025.

5 Circana, LLC, Retail Tracking Service, US, TV, Display Size: 75”, 76”, 77”, 86”, 87”+, 110”, 146”, 219”, Dollar & Unit Sales, 12 Months Ending December 2025.

6 Feature available on select 2026 & 2025 85″ and larger models. See specific model product pages for information.

7 Circana LLC, Retail Tracking Service, US, TV, Frame TV Included, Dollar & Unit Sales, 12 Months Ending December 2025. Art TV is classified by Circana under the Frame TV attribute, defined as a TV that comes with a customizable frame that Sept be interchangeable and has the ability to put on a frame over it.

8 Circana, LLC, Retail Tracking Service, US, TV, Outdoor Capable, Dollar & Unit Sales, 12 Months Ending December 2025.

9 Circana, LLC, Retail Tracking Service, US, TV, Display Type: OLED, Absolute Dollar Change, 12 Months Ending December 2025.

10 Black level ≤ 0.005nit @Dark room (based on ITU-R BT.2100-3). Greyscale discrimination AVG Δ E2000 ≤ 5 @Bright room 500Lx. Gloss Unit ≤ 15GU (ex. Mirror 100GU). Certification on S95H and S90H.

11 Circana, LLC, Retail Tracking Service, US, Pico Projector, Dollar Sales, 12 Months Ending December 2025.

12 Circana, LLC, Retail Tracking Service, Sound Bars, E-Commerce, and E-Commerce & In Store Combined, Dollar & Unit Sales, 12 Months Ending December 2025.

13 Each Red, Green and Blue LED backlight is <100μm. Certified by VDE.

14 AI inputs and queries may be recorded and shared with 3rd party providers. Requires Samsung account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results. Uses AI-based formulas.

15 The 1,040Hz refresh rate is enabled only when operating in HD resolution. Native QHD supports up to 600Hz.

16 Circana LLC, Retail Tracking Service, US, Monitors, Dollar & Unit Sales, 12 Months Ending December 2025.

17 Circana LLC, Retail Tracking Service, US, Monitors, Gaming Designed, Dollar & Unit Sales, 12 Months Ending December 2025.

18 Circana LLC, Retail Tracking Service, US, Monitors, Curved Display Included, Dollar & Unit Sales, 12 Months Ending December 2025.

19 Circana LLC, Retail Tracking Service, US, Monitors, Smart Monitor, Dollar & Unit Sales, 12 Months Ending December 2025.

20 Sequential and random write performance measured with Intelligent Turbo Write technology being activated. Intelligent Turbo Write operates only within a specific data transfer size. Performance may vary depending on the SSD’s firmware, storage capacity, system hardware & configuration, and other factors. For detailed information, please contact your local service center. The 4TB 9100 PRO SSD reaches 14,800 MB/s based on test system configuration: AMD Ryzen 9 7950X 16-Core Processor CPU@4.50GHz, DDR5 4800MHz 16GBx2, OS-Ubuntu 22.04.2, Chipset-ASRock-X670E-Taichi. To maximize the performance of the 9100 PRO SSD, please check whether your system supports PCIe® 5.0 at the Intel or AMD website.

21 Circana, LLC, Retail Tracking Service, US, Solid State Drives, Dollar & Unit Sales, 12 Months Ending December 2025.

22 Circana, LLC, Retail Tracking Service, US, Solid State Drives, Internal, Dollar & Unit Sales, 12 Months Ending December 2025.