Samsung supersizes home cinema experiences with new 98-Inch QLED 4K Smart TV offerings

July 11, 2023
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Samsung Australia brings its premium 4K Quantum-dot technology to a massive 98-inch form factor to deliver accessible supersized home cinema experiences worthy of you.

Introducing the new 98-inch Samsung QLED 4K TV (Q80C) — an ultra-large screen designed to fuel Australian’s entertainment passions and pride for their home. Image simulated for illustrative purposes.


Samsung Electronics Australia has today announced the expansion of its award-winning 2023 TV line-up by adding a supersized 98-inch Samsung QLED Q80C 4K TV to the range. With an RRP of $11,649, Samsung’s QLED Q80C is priced to be the brand’s most accessible Quantum-dot 98-inch TV ever brought to market, delivering on Samsung’s commitment to provide a screen for every experience.


A recent Kantar Worldpanel report[1] shows that a larger screen size and the ability to access all key streaming apps are the two most prominent drivers for Australians intending to upgrade their Samsung TV in 2023. Supported by Samsung’s Quantum-dot technology and Tizen Operating System, the 98-inch QLED Q80C offers immersive premium picture quality and prominent streaming and gaming apps built-in, meeting this local demand for customised big screen entertainment experiences at home.


“We’ve worked hard to not only pack our premium AV technologies into a 98-inch form factor but to bring the best of Samsung’s entertainment ecosystem including Gaming Hub[2], Smart Hub, and Samsung TV Plus to the QLED Q80C TV as standard. Our aim is to deliver the type of no-compromise big screen home cinema experiences that Australians desire while continually working to make them more accessible to more Australians to enjoy,” says Jeremy Senior, Vice-President, Consumer Electronics, Samsung Australia.


Whether wall-mounted or free-standing, Samsung’s stunning QLED Q80C 4K Smart TV is designed to be the stylish centre of the Australian smart home. Image simulated for illustrative purposes. Cable not shown.


Ultra-Large Screen and Mesmerising Quality

The new Samsung QLED Q80C 4K TV joins Samsung’s 98-inch Neo QLED QN90A TV in the Australian marketplace as ultra-large displays that offer big immersive experiences enhanced by Samsung’s innovative picture optimisation technology and SuperSlim design credentials.


Pairing Direct Full Array and Quantum HDR+ technology[3] with a Quantum Processor 4K, Samsung’s QLED Q80C uses a deep learning picture enhancement algorithm to upscale content to 4K resolution, providing incredible picture quality with minimal noise[4]. Samsung’s LED zone technology adjusts brightness and black levels for bold contrast, depth and detail while Samsung’s Quantum Dot technology delivers more than 100% colour volume enabling accurate colour reproduction at any level of brightness[5].


At a mere 48.5mm top to bottom, the Q80C’s beautiful SuperSlim design provides a near-bezeless finish to deliver a rich edge-to-edge picture that defies limits and a TV profile that can blend comfortably into virtually any space. Despite its slim bezel, the QLED Q80C packs a powerful punch when it comes to audio, thanks to the inclusion of Dolby Atmos[6], Object Tracking Sound Lite[7], and Samsung’s latest generation of Q-Symphony[8].


The Samsung 98-inch QLED Q80C 4K Smart TV pairs perfectly with the flagship HW-Q990C Q-Series Soundbar to deliver an immersive, cinematic experience. Image simulated for illustrative purposes. Cables not shown. Soundbar sold separately.


Built for Your Favourite Content

With the QLED Q80C as the centrepiece of their smart home, Australians can get the most out of a connected home experience thanks to the built-in Smart Hub feature. Bringing Entertainment, Gaming, Ambient options, and SmartThings together into one place[9], the QLED Q80C can help users manage various connected devices and appliances across the home, adding a new layer of convenience to everyday routines[10].


Supporting 4K resolution at 120 frames per second via HDMI 2.1, the QLED Q80C provides ultra-high bandwidth for compatible gaming devices to help keep Australians ahead of their virtual-world competition[11]. Ultra-wide Game View, which offers a flexible aspect ratio – from 16:9 to 32:9 – paired with Game Bar puts gamers in control by letting them check Variable Refresh Rates at speed, while Xbox Game Pass[12] offers console-free cloud gaming[13].


With Samsung’s TV Plus service offering 91+ channels and thousands of on-demand, subscription-free shows[14], the 98-inch QLED Q80C enables Australians to feel as immersed in a movie as they are at a cinema directly from home.


Pricing and Availability

The Samsung 98-inch QLED Q80C 4K Smart TV is available now from authorised resellers and Samsung’s Online Store. The QLED Q80C’s ultra-large predecessor – the Neo QLED 98″ QN90A 4K Smart TV – continues to range in select retailers and via Samsung’s Online Store.



Australians can buy with confidence from Samsung, the Global No.1 TV brand for 17 years running[15]. Samsung’s 2023 TV range currently holds a Canstar Blue 2023 Innovation Excellence Award in Home Entertainment, in addition to Finder’s 2023 Best TV brand as voted by Australians in its 2023 Customer Satisfaction award survey.


For more information on Samsung’s range of TVs and soundbars, visit our website:


[1] Kanstar Worldpanel TV Market Overview – Q1 2023, February 2023,  n-10,000

[2] Available in Australia from 24 July 2023. Will be available on the Samsung QLED Q80C and Neo QLED QN90A via an over the network update.

[3] The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

[4] Picture and sound quality of upscaled content will vary depending on quality and resolution of source content.

[5] Available on HDR content only. Colour volume testing is capable of producing results greater than 100%. Q-series models produce more than 100% colour volume when tested using the IDMS 1.03b standard and DCI-P3 colour space. Brightness tested at maximum luminance with 10% White Window in HDR. Testing verified by an independent third party.

[6] Source content must be Dolby Atmos® enabled for Dolby Atmos® playback.

[7] The quality of sound effects may vary depending on the source content, installation and environmental characteristics (e.g. ceiling).

[8] Q-Symphony is available only with compatible 2022 Q-Series and S-Series Soundbars and onwards. Soundbar sold separately. Audio effects may vary based on source content, installation and environmental characteristics.

[9] Internet connection and Samsung Account required. Visit Samsung’s SmartThings page for a list of compatible devices:

[10] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Some services are available to watch after registration and subscription .For a list of current compatible devices visit

[11] Picture quality will vary depending on quality and resolution of source content. 120fps is dependent on external source supporting HDMI 2.1.

[12] Available on 2021 Samsung Smart TVs and onwards. Internet connection, Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[13] Available on 2021 Samsung Smart TVs and onwards. Internet connection, Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[14] Internet connection and Samsung Account required. Available content subject to change.

[15] Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

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