To display the unique features and accomplishments of the Bespoke product series, Samsung Newsroom is highlighting the ways Bespoke appliances are being showcased and celebrated in countries around the world. From unique and breathtaking new designs to innovative and expanded functionalities, Samsung Bespoke appliances are taking the world by storm.

New Ways To Customize Your Home in Singapore

▲ Various designs from the Samsung Bespoke Disney Collection

Bespoke appliances in Singapore are blending whimsical designs to offer customers a unique and playful concept for their homes. In celebration of the widespread love for Disney characters, Samsung introduced its Bespoke Disney Collection in August of this year. The collection features Samsung appliances with designs of some of Disney’s most well-loved characters, giving Singapore consumers the ability to add a touch of childhood wonder and nostalgia to their home’s design.

Celebrating Innovation and Diversity in Indonesia

▲ Samsung Bespoke 4-Door Flex Refrigerator featuring the “Reimagine Indonesia” design by illustrator Rachel Ajeng

In celebration of the 77th anniversary of Indonesia’s Independence Day, Samsung teamed up with two Indonesian illustrators, Kathrin Honesta and Rachel Ajeng, to showcase limited-edition designs on the Bespoke refrigerator and AirDresser. Consumers can choose from three designs: “Butterfly Garden” or “Timun Mas” by Kathrin Honesta or “Reimagine Indonesia” by Rachel Ajeng. The designs highlight Indonesia’s ethnic and cultural diversity, allowing Indonesian consumers to enjoy artistic pieces in their homes while also taking pride in their Indonesian roots.

Presenting Unlimited Design Possibilities of Bespoke in South Africa

▲ (From left to right) The four #MyBespokeChallenge candidates: Keneilwe Mothoa, Zwelibanzi Nzuza, Maresa Maartens and Mbali Maseko

Samsung’s Bespoke Home Challenge in South Africa will once again take place to showcase the unlimited design possibilities of Bespoke appliances. For two weeks, contestants will build their ideal kitchen and living space. Four finalists have already been selected, and the contest’s winner will be announced early in 2023. The challenge will give a platform to users’ creativity and innovation and allow participants to create their dream home design using the ultra-customizable and sleek Bespoke series.

Also in Korea, Samsung announced the winner of #BESPOKERendezvous, a Bespoke refrigerator design contest. Of the 1,114 works that were submitted, about 28,000 people voted online to select the top ten finalists. Samsung held an onsite #BESPOKERendezvous party and award ceremony where Cho Kyung-min’s water-inspired design, “Floating Rings,” was selected as the final winner.

A New Level of Personalization in the U.S.

▲This year, Samsung has added limited-edition panel art in collaboration with artist Alex Proba to its collection of exclusive Bespoke designs.

With Bespoke, true customization is more than choice — it’s also about self-expression. Within the U.S., Lowe’s and Samsung teamed up to launch a limited-edition collection of panels for Samsung’s Bespoke refrigerator, offering shoppers another way to customize their spaces and express their unique personal styles. The panels, which can be mixed and matched with Samsung Bespoke’s portfolio of panel colors and finishes, are exclusively available at Lowe’s while supplies last.

▲ The three custom refrigerator panel styles, created by artists Alexa Meade, Amber Vittoria and Domonique Brown, available now exclusively at Lowe’s while supplies last.

These panels are designed by three distinctive artists: Alexa Meade, Amber Vittoria and Domonique Brown. Each edition incorporates the artists’ signature styles and distinct points of view, allowing American shoppers to let their own personal styles shine through.

▲ MyBespoke custom design panels allow users to personalize their Bespoke refrigerator according to their preferences.

What’s more, Samsung is also launching new MyBespoke panels that will allow consumers in the U.S. to tailor their Bespoke refrigerators to match their daily lives. The panels, which will be introduced to the market soon, allow consumers to display their favorite artwork, family photos, creative design and more on the customizable French doors of the Bespoke refrigerator. To complement the personalized design they select, consumers can also choose from various colors and finishes, allowing them to create a one-of-a-kind refrigerator unique to their home.

Redefining Art and Auctions in Poland

▲ A Samsung Bespoke refrigerator with an illustration of the Chateau de Fontainebleau from French artist Thibaud Hérem was auctioned on September 26 at the DESA Unicum in Poland.

In Poland, a Samsung Bespoke refrigerator with a design from French artist Thibaud Hérem was auctioned off at the DESA Unicum, a leading auction house in the country and the eighth-largest auction house in Europe. The auction included various unusual art objects, including furniture, sculptures and home accessories. For the first time in the country, a Samsung Bespoke refrigerator featuring an image of the Chateau de Fontainebleau, a building of great importance to French art and culture, was awarded to the winning bidder and considered a piece of applied art. The proceeds earned from the refrigerator will be donated to Friends of the National Museum in Warsaw Association to build a new collection for the museum and the “Self-Portraits XXI,” a project that supports contemporary Polish artists.

A Flagship Store Centered Around You in Mexico

▲ Visitors to the first Bespoke Home flagship store in Mexico can experience a variety of Bespoke products at once, including refrigerators and washing machines.

▲ From simple yet elegant colors to bright and eye-catching designs, customers in Mexico can enjoy a revamped home design thanks to Bespoke appliances.

Samsung continues to bring its Bespoke appliances to customers around the world through the successful opening of its Bespoke Home flagship store in Mexico City, making Mexico the first country in Latin America to launch the series. The new flagship store is located in the Centro Comercial Perisur, one of the biggest shopping malls in the country, with an average visitor count of 2 million people a month. The store offers a wide range of Bespoke Home appliances, including refrigerators, ovens, washing machines and more, making the store the one-stop shop for users’ home appliance needs. Visitors can also experience Samsung’s SmartThings, allowing them to fully experience an expanded and personalized home via a fully integrated home system.

Recognizing Innovative Excellence in Australia

▲ Three of Samsung’s Bespoke Home appliances were awarded gold in the Product Design category at the 2022 Australian Good Design Awards.

At the 2022 Australian Good Design Awards, three of Samsung’s Bespoke Home appliances — the Bespoke Cube Air Purifier AX53, Bespoke refrigerator and Bespoke AirDresser — won gold in the Product Design category. This award recognizes the impressive innovation and top-notch design of products that improve the lives of Australians. The Australian Good Design Awards are considered the highest honor for design and innovation in the country, attesting to the creativity and reliability of Bespoke appliances.

Explore Real and Virtual Worlds in Korea

▲ Consumers in Korea can experience Bespoke products using the Bespoke Home Meta service.

Consumers in Korea can enjoy Bespoke products both in real life and in the metaverse. Samsung has launched its new Home Meta service in Korea, a metaverse-based 3D experience that allows users to choose and experience Bespoke products in an environment similar to their homes. Users can choose the exact model and color they desire, view products not available in stores and simulate how the appliances will appear in their house using the virtual service.

▲ Bespoke Studio offers a 3D virtual tour based on Samsung’s flagship Bespoke showroom.

In the U.S. and other regions, users can access the Bespoke Virtual Showroom, an online flagship that takes them on a virtual journey through a true-to-life Bespoke showroom. This experience lets customers explore, customize and purchase Bespoke products, allowing users from all over the world to come together and share their passion virtually.

Bespoke — A Global Sensation

All across the globe, Samsung delivers Bespoke appliances that both meet users’ evolving needs and provide stylish, customizable design options that suit the tastes of its customers in every country. As it continues to expand the capabilities of home appliances, Samsung will work to ensure that its Bespoke Home lineup is reliable, high-quality, innovative and — above all — centered on the user. For more worldwide news about Bespoke, stay tuned to Samsung Newsroom.

Consisting of the Bespoke AI laundry lineup, the Bespoke AI Oven and the Bespoke Infinite Line, the new lineup will enter the European market in coming months.

“Samsung Electronics is constantly pushing boundaries to create innovative products that help improve the lives of consumers by evolving and adapting to their needs,” said Hyesoon Yang, Executive Vice President and Head of Customer Experience of the Digital Appliances Business at Samsung Electronics. “With this new Bespoke lineup comes a variety of eco-conscious, smart and sublime design features that empower consumers to elevate their lifestyles.”

Sustainable Laundry Solutions With the Bespoke AI Washer and Dryer

Samsung announced the launch of a new Bespoke AI laundry lineup, equipped with groundbreaking eco-conscious technologies to reduce the release of microplastics from clothing, which was developed in partnership with activewear brand Patagonia. Available this month, the Bespoke AI Washer comes with a wash course that reduces microplastic emissions from clothing by 54%¹ by using filter technology to capture these damaging plastic particles. The pollution of microplastics in our oceans and waterways is one of our world’s most pressing issues, and Samsung is proud to play a part in solving this problem.

Beyond reducing microplastics, the Bespoke AI Washer is packed with even more eco-conscious features to empower users to experience everyday sustainability without sacrificing performance. As the number one energy-efficient washer in the market,² the Bespoke AI Washer is equipped with Samsung’s proprietary AI Ecobubble technology. Using cool water instead of warm water without adding extra cycle time helps users save up to 70%³ of energy use with AI Energy Mode of SmartThings Energy. It also ensures high standards of cleanliness and hygiene for clothing by allowing detergent to quickly penetrate fabrics and remove dirt — even in cold water.

In addition, the Bespoke AI Washer comes with AI Wash sensors that measure the weight of the load and the level of soiling to ensure that the optimal amount of water, detergent and energy are used, minimizing waste.

Moreover, SpaceMax technology enables the machine to utilize a larger drum without increasing its external dimensions, giving consumers a large 11-kilogram capacity (5.3 cubic feet capacity for U.S. front load washer models) for larger loads. The Bespoke AI Washer’s unique, flat front design and various color options ensure that the appliance can easily blend into any laundry room and make your laundry space suit your design tastes as you see fit.

An Intelligent Healthy Cooking Experience With Bespoke AI Oven

Launching in October in the European markets, the Bespoke AI Oven comes with intelligent features that make cooking a healthful experience — allowing users to prepare food that is both good for the taste buds and the body.

Cooking with steam has long been associated with healthy cooking, and the new Bespoke AI Oven comes with various steam cooking functions to prepare nutritious and delectable steamed dishes. Natural Steam allows users to obtain crispier, more delicate flavors with a moist inside and crisp outside, making it the ideal choice for many baking dishes. Meanwhile, the oven’s Full Steam⁴ feature helps users steam vegetables or fish with minimal effort and retain more of their natural flavor and nutrients. The Bespoke AI Oven also comes with Dual Cook Steam, combining the upper and lower zones with easy steam technology so users can save time and energy by cooking different dishes simultaneously on different settings. When you’re done with your meal prep, a built-in steam cleaning feature makes for a quick clean-up.

The Bespoke AI Oven also has intelligent features that further enhances the healthy culinary experience. AI Pro Cooking^{5, 6} uses image-oriented food recognition technology to optimize oven cook settings while monitoring food to prevent meals from being overcooked. In addition, users can make cooking more interactive by creating and sharing time-lapse videos with friends and family on social media.

This touch-open oven features a handle-less, flat door design, so it harmoniously matches your kitchen furniture. And with a touch of your fingertip on a button on the control panel, you can open the door⁷ gently and effortlessly. The oven is available in a variety of modern colors and finishes⁸ including Clean Navy, Clean White and Satin Beige. So you can upgrade the appearance of your home by mixing and matching Bespoke appliances.

Adding connectivity into the mix, the Bespoke AI Oven also links with SmartThings Cooking service to provide personalized recipes⁹ and intelligent meal plans by understanding users’ tastes, diets and inventory in their fridge. Also, SmartThings Cooking can sync with Samsung Health to track users’ calorie goals and usage to recommend recipes. Thanks to this new feature, which will be available in October this year, counting your calories and cooking healthier just got even easier.

The Dream Kitchen With the Beautifully Designed Bespoke Infinite Line

Samsung is proud to announce the launch of the Bespoke Infinite Line, a full premium suite of appliances with an initial focus on the kitchen. Continuing Bespoke’s design leadership, the Bespoke Infinite Line embodies the values of exceptional quality and high-end cooking experience, creating a timeless product that goes beyond that of simple taste. This latest evolution in Samsung’s appliance line will make its global debut, including in Europe and the U.S., starting with the launch of 1 Door refrigeration, which comes in a fridge, freezer and wine fridge,¹⁰ this year.

From an aesthetic perspective, the Bespoke Infinite Line possesses a timeless design that effortlessly complements its environment with vertical lines, exquisite materials and sophisticated finishings. The Infinite Design features a high gloss metallic finish in a Timeless Greige color with an elegant gold copper Iedge frame. The lineup is made from durable aluminum, making it scratch and dent resistant as well as easy to wipe clean.

The Bespoke Infinite Line not only exemplifies class in its appearance but also its functionality, elevating the kitchen experience with its top-of-the-line features. Inside the refrigerator doors, Black Metal Cooling inside retains the cold and helps restore any heat loss quickly, while Tunnel Lighting on the frame and shelves projects light in every direction so that you can see into every corner. It also comes with an Auto Open Door that automatically opens the door when you touch it,¹¹ making a sound to alert you as it opens. What’s more, with no handles sticking out and getting in your way, it has a stylishly seamless appearance.

Other features include an auto-fill pitcher that automatically fills with purified water when you place it inside the fridge. Using its built-in Infuser, you can add fruits or herbs to create deliciously flavored beverages.¹² Keeping ingredients and leftovers tasting fresh and free from contamination, the Flex Pantry setup preserves food by adjusting temperatures optimized to the type of food being stored.

For more information about how Samsung is furthering its global reach and pushing the boundaries of what’s possible at home with Bespoke, visit samsung.com/bespoke-home or Samsung.com.

¹ Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber cycle on WW7000B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.

² Based on the 70% energy saving rate with AI Energy Mode and cold wash with Ecobubble. (As of Aug 2022)

³ Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary.

⁴ Only available on certain models.

⁵ Only available on certain models.

⁶ A dish should be placed in the center of the oven to achieve the best recognition. The accuracy of the recognition may vary depending on the actual usage conditions, such as the type of ingredients, cleanliness of the cavity and the brightness of the room light. For more detailed information, please refer to the user guide enclosed with the package.

⁷ The door will not open when the button is touched if either Pyrolytic Cleaning or the Child Lock has been activated.

⁸ The available colors and finishes will differ by model.

⁹ Available in certain languages, including English, French, German, Italian and Spanish.

¹⁰ The dimensions of all RR9000 models are 595 x 1,855 x 688mm (W x H x D).

¹¹ The door automatically opens about 25mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).

¹² To produce flavored water the Infuser should be filled with your preferred fruits or herbs before using it.

Read on to learn more about the design journey of Bespoke and how, through creative collaboration, the lineup has become a medium of self-expression for both artists and consumers.

Global by Design

Creative inspiration comes in many forms. As a part of the ongoing exploration to discover new design ideas, Samsung has been taking cues from artists around the world. Starting in Korea in 2019, Samsung collaborated with famed designers, such as furniture designer Seungji Mun, interior designer Hasuk Jang and space and strategy designers Jong Kim and Teo Yang. Together, these visionaries led the original design campaign highlighting Bespoke appliances’ adaptable and customizable features.

▲ [Mun Seungji / Funiture Designer]

From there, the inspiration for Bespoke design ventured outside Korea. In 2021, French illustrator Thibaud Hérem and American artist Andy Rementer introduced European architecture and pop art to Bespoke refrigerator designs, both of which are available globally today. Furthermore, earlier this year, Alex Proba, founder of Brooklyn and Portland-based design studio StudioPROBA, created her own limited-edition Bespoke refrigerator panels. Proba used colors and shapes found in nature to express joy through her panel designs — Proba’s panels are also available for consumers to enjoy. Through collaborations such as these, artists have been lending a hand in evolving the Bespoke design language by infusing their own artistic styles.

▲ [Limited-edition panel art – Alex Proba]

Global inspiration for design also came in the form of cultural representation. In the United States, Samsung introduced panel designs for the 4-Door Flex Refrigerator based on the stars and stripes of the American flag in celebration of the nation’s Independence Day on the July 4.

Across the pond, even the Queen of England was cited as a source of inspiration. In May, Samsung released limited edition panels with the Union Jack flag designs for Bespoke users in the U.K. in celebration of her majesty Queen Elizabeth II’s Platinum Jubilee.

▲ [Bespoke Jubilee Collection in the U.K.]

Made by Consumers, for Consumers

A key aspect of expanding the Bespoke design ethos has been listening to consumers. For instance, Samsung launched a worldwide design contest, providing consumers with Bespoke refrigerator panels as a blank canvas for self-expression.

The contests started in Korea with #BESPOKE Rendezvous in 2019. Samsung took to the trendy streets of Hongdae, Seoul with a 3-day pop-up event to launch the design contest, joined by celebrities and performers. Attendees got to see first-hand the modularity of the Bespoke refrigerators in various configurations and were encouraged to create their own designs in exploring the freedom of design. Also in attendance at the event, world-famous graffiti artist Artime Joe of street art team Stick Up Kids performed a live drawing on refrigerator panels.

With more than a thousand design entries covering everything from scenes from Korea’s history to modern abstract art, the contest concluded with the top three winners being announced at the #ProjectPRISM lifestyle showroom at the Samsung Digital Plaza Gangnam location. Later the winners were also invited to showcase their work to designers from around the world at the Milan Furniture Fair.

The contests also made their mark in September 2021, with contests held in Singapore and globally from the U.K., followed by Vietnam in December. Following those, Samsung also launched a design contest in the U.A.E. earlier this year.

In Singapore, Samsung commissioned local artists Candice Phang, Michael Mindflyer, Tan Zi Xi as well as furniture retailer Commune and interior design firm Rooot Studio to create panel designs as inspiration ahead of the #BespokeDesignedByYou contest. After displaying their works, the three artists – Phang, Mindflyer and Xi – also participated as judges in the contest, where they selected a grand prize winner.

▲ [#BespokeDesignedByYou: ST Leng, Raymond Kong]

In September, Samsung with Wallpaper* magazine in the U.K. hosted a global design contest, drawing in 1,581 submissions. The top 50 designs were selected by a panel of judges consisting of Samsung executives, Wallpaper*’s editor-in-chief as well as local artists. From there, the entries were narrowed down to a hopeful 15 through a popular vote from consumers. The winning designs were displayed at the Samsung K.X. space in London throughout 2021.

▲ [Bespoke Design Challenge: “Lost Landscape” by Rita Louis, “Foodie” by Weronika Slifierz, “Nestled” by Ioana Sabau]

Samsung, in Vietnam, launched the Bespoke Be You design competition working with the Vietnam Design Association (VDAS) and a community of design students. Participants were pushed to the limits of their creativity and tasked to create kitchen spaces showcasing the endless design possibilities of Bespoke. Ten design experts and professors from the fields of interior design and architecture as well as representatives of organizations, international design associations and media agencies served as judges for this competition.

▲ [Bespoke Be You : “An house” by Bùi Ngọc Sơn]

In the U.A.E., Samsung presented the #InspireByTheNation contest, which celebrated the nation and its uniqueness with panel designs that reflected important cultural identifiers such as landscapes, foods and architecture. Local food and lifestyle influencers Jacob Abrian and Nisrine EL Lababidi, as well as renowned Chef Alexandros Sperxos, participated as expert judges selecting the top three winners for the event.

At its core, Bespoke has developed as a brand identity capable of transcending geographies and cultures. Thanks to sourcing design inspiration from artists worldwide, Bespoke has become a reflection of the diversity and creativity of its consumer base.

Beyond the Possibility of Home Décor

In addition to design, the role of technology is also pushed to the limits with Bespoke. In 2021, Samsung introduced the Bespoke Creator AI color recommendation service in Korea, which helps make appliance design more accessible through the use of A.I. technology. The A.I. analyzes photos consumers upload of their homes to develop color recommendations that fit best in their environment.

▲ [AI Recommendation]

Bringing True Bespoke Customization

Building on the success of the collaborations and competitions, Samsung launched MyBespoke offering North American users a chance to express their individualism by designing their own Bespoke refrigerator panels from start to finish.

To start things off, three influencers took part in designing panels on the Bespoke French Door refrigerator. Later this year, MyBespoke will be opened to the North American public, marking the first time users will have the opportunity to create truly one-of-a-kind panels for Bespoke refrigerators.

By taking cues from artists, using advanced technology and launching a customizable design experience, Samsung hopes to transform traditional home appliances into statement pieces. Samsung constantly innovates to offer consumer appliances that make home life more personal and convenient. Read more about Bespoke appliances and their inspiring designs at Samsung.com.

Samsung unveiled Bespoke Home products in various striking colors and creative designs and also debuted SmartThings Home Life, so visitors could experience firsthand how their daily routines could be streamlined through the power of connectivity.

Acting as a hub for six major home services, the all-new SmartThings Home Life provides a more purposeful and convenient life at home, allowing users to focus less on their daily tasks and more on the moments that matter most.

On top of trying out SmartThings Home Life and Samsung’s innovative lineup of Infinite appliances, visitors could also experience a cooking class led by a world-class chef.

Check out the event highlights and lively attractions from the Bespoke Home booth at EuroCucina 2022 below.

The display also put an emphasis on ongoing developments in appliance connectivity — showing how intelligent automation can make home care a smoother and more satisfying experience than ever — and on Samsung’s vision of sustainable living, with eco-conscious decisions being made at every stage of a product’s lifecycle.

If you missed the event itself, check out some of the highlights from Samsung’s 800m² booth below, and be sure to head to Samsung Newsroom for more detailed coverage of the event and more updates on the Bespoke Home 2022 lineup.

From its initial launch in 2014, Samsung Electronics’ SmartThings service has been developed to create experiences that make people’s lives better. Over the past 10 years, Samsung has been committed to enhancing the technology behind its SmartThings services in its pursuit to make all homes connected — a mission that has now resulted in the creation of SmartThings Home Life.

SmartThings Home Life is a new addition to the SmartThings app and now provides centralized and integrated control across six services — cooking, energy, clothing care, pet care, air care and home care — for more holistic user experiences. The global launch of SmartThings Home Life to almost 100 countries lets users worldwide perform everyday tasks more efficiently, allowing them to spend more time enjoying their lives and focusing more on the moments that matter most.

Read more to learn how SmartThings Home Life has evolved to offer users greater connected convenience by customizing home living through AI and SmartThings.

▲ SmartThings Home Life

Party Planning Made Simple

At its recent Bespoke Home 2022 event, Samsung introduced how all six services of SmartThings Home Life come together to enhance the user experience through the lens of Jason, a friend getting ready for a housewarming party. For instance, Jason used SmartThings Cooking to prepare shrimp quesadillas, SmartThings Clothing Care to freshen up his party outfit, and SmartThings Air Care to purify the party space. Demonstrating the day-to-day uses of SmartThings, Samsung showcased how SmartThings can simplify a user’s to-do list.

▲ SmartThings Cooking

A Smarter Home Ecosystem

The biggest benefit to having a smart, connected home is its ability to make life more comfortable. The ability to have total control over all appliances in the home brings convenience, productivity and even more time to the user’s day. Samsung’s vision for SmartThings Home Life gives users spare time to stay more in the moments that actually matter by combining the power of the following SmartThings services:¹

• SmartThings Cooking² provides personalized meal plans and recipes based on user preferences and what is in their refrigerator. It also automatically adjusts cooking modes and temperatures on cooking appliances based on recipes.
• SmartThings Energy³ helps users monitor, report home energy consumption in real time and save on their electric bills.
• SmartThings Clothing Care⁴ syncs with the Bespoke AirDresser as well as Bespoke Washer and Dryer to provide optimal clothing care recommendations.
• SmartThings Pet Care⁵ syncs with home appliances such as the Bespoke Air Purifier and Bespoke Jet Bot AI+ to keep homes clean and help users check in on their pets when they are out of the home.
• SmartThings Air Care⁶ works with Samsung’s air purifiers and air conditioners to monitor air quality in and outside the user’s home in real time.
• SmartThings Home Care⁷ continuously monitors the user’s devices, checks their status and usage patterns, provides information about accessories and enables convenient online purchases.⁸ This AI-powered service works with virtually all Bespoke appliances.⁹

Sustainable Solutions for Home

SmartThings continues to innovate in order to simplify everyday tasks so that users have more time to enjoy their lives at home. In line with this vision, Samsung’s recent partnership with global technology company ABB is an important step in expanding the Bespoke Home Life experience throughout the entire home. For instance, users can now easily monitor and control ABB’s portfolio of devices, such as ABB cameras, sensors and comfort systems integrated with SmartThings.

Stay tuned to Samsung Newsroom for the final installment in this series. To learn more about Bespoke appliances, visit Samsung.com.

¹ SmartThings App available and compatible on Android 8.0 (RAM 2GB or more) and higher or iOS 13.0 and higher and is available in the Google Play Store or App Store. A Wi-Fi connection and a Samsung account are required. SmartThings App may not be compatible with all tablets and devices, or may have some restrictions depending on the connected device and usage method. Available technologies and functions may vary depending on the country, service provider, network environment, or product. Supported OS, specification, app screen composition may vary depending on the device model or update status.
² SmartThings Cooking and each connected device must be registered with a single Samsung Account.
³ SmartThings Energy and each connected device must be registered with a single Samsung Account.
⁴ In order to use this feature, users must install the Clothing Care service in the SmartThings App. This can be implemented only for some models equipped with Wi-Fi and AI functions.
⁵ In order to use this feature, users must install Pet Care service in the SmartThings App.
⁶ SmartThings Air Care is only available on Bespoke Air Conditioner in KR and Bespoke Air Purifier in both US and KR. Availability depends on country. In order to use this feature, users must install the Air Care service in the SmartThings App.
⁷ In order to use this feature, users must install the Home Care service in the SmartThings app.
⁸ Online purchasing of accessories is only available in separated countries.
⁹ Only applicable to products with Wi-Fi connectivity.

This 3-part series will introduce the journey Bespoke has taken so far as it evolved to deliver greater value by expanding the capabilities of home appliances.

As Part One in this series, this article will detail the decisions behind the design innovations that evolved the Bespoke design ethos, from colors and cultures to true customizations.

Adding Color and Texture to “White Goods”

The Flat Style minimalist design philosophy — the theory that simple, clean lines and flush surfaces would be ideal in matching modern home décor — was the driving inspiration behind Bespoke Home appliances. Such designs could easily fit into any modern kitchen concept creating a sense of cohesion with the surrounding space, while customizable facades on the exterior would allow consumers to express themselves through a variety of striking color options and material finishes.

Refrigerators were the first appliances in the Bespoke journey of elevating the home appliance designs. Since then, Bespoke has expanded to the rest of the home to include an entire kitchen package, including ovens, dishwashers and cooktops, as well as living and laundry appliances such as vacuum cleaners, washers and dryers.

▲ Bespoke product line up in EU

It became clear very quickly that the Bespoke design concept resonated with users who wanted their appliances to reflect their own diverse tastes, and even the industry took notice. In 2020, the Bespoke refrigerator won NYCxDESIGN Awards in the Kitchen product category and was selected as an honoree at CES 2021 in recognition of Bespoke’s creative use of design in offering users a way to easily personalize their appliances. Bespoke appliances received a silver award and Best-in-Show honors at the International Design Excellence Awards (IDEA) in 2021 and gold at the International Forum (iF) Design Award in 2022.

Later, Bespoke would expand into more kitchen appliances and then the rest of the home with living appliances, introducing more color and material options. The team behind Bespoke’s designs decided that a continuous cycle of new colors for Bespoke appliances would make it easier for users to find the design that best reflected their unique lifestyle.

For users who may find deciding on home décor daunting, in 2021, Samsung introduced the Bespoke AI Recommendation service in Korea. This service helped make appliance designing more accessible with the help of AI. Users would upload photos of their homes or designs they liked, and the AI would analyze the images to come up with color recommendations that fit best in that environment.

As bold as these appliances were in a sea of “white goods,” however, Samsung knew the vision could not end with just color and material options. With Bespoke, true customization is more than choice — it’s also about personalization.

▲ AI Recommendation

From Colors to Culture

Diving deeper into the Bespoke design vision, Samsung sought to highlight key identifying factors shared by all Bespoke users — a sense of belonging through culture. Collaborating with artists from a wide range of disciplines as well as Bespoke users themselves, Samsung wanted to reflect cultures from around the globe onto Bespoke refrigerator panel designs.

This year, Samsung introduced the Union Jack flag as a new design option for Bespoke refrigerators in the U.K., recognizing the 70th anniversary of Queen Elizabeth II’s accession.

In May last year, Samsung held design contests on social media in collaboration with designers, including award-wining British interior designer Kelly Hoppen CBE and London-based designer Yinka Ilori. The contests were themed around two of the most important passions in the kitchen — inspirational designs and inspirational food. In Europe, through the #BespokeDesignedByYou design challenge, Samsung invited users to share their own unique refrigerator designs based on how Bespoke sparks creativity at home in the kitchen. In the U.S., Samsung launched the #BespokeDinnerParty challenge, where users shared their perfect Bespoke dinner party plans with cocktails, flower arrangements, dinnerware and food inspired by bold Bespoke colors.

Before that, many artists took part in developing Bespoke’s designs. French illustrator Hérem added European architecture into the design, while American artist Rementer added colorful portraits of diverse communities through the lens of pop art. Danish design company HAY experimented with natural food-inspired colors, and American artist Alex Proba expressed joy and happiness with colorful patterns and shapes inspired by nature.

These artist and user-involved design experiences would serve as a prologue to the next evolution of Bespoke’s designs.

▲ Limited-Edition Bespoke Jubilee Fridge Freezer in the UK

The Next Level of Bespoke Customization

If using colors offers users a way to be expressive and identify with cultures through a sense of belonging, the next level in Bespoke designs would be true self-expression. As such, Samsung is now offering users a truly self-expressive Bespoke customization experience from start to finish.

Bespoke’s concept of true customization began to take shape with design contests worldwide. The excitement and enthusiasm expressed by the participants from these contests inspired the beginning of the digital printing service called MyBespoke in the U.S.

With MyBespoke, Samsung will arrive at the latest evolution of Bespoke design, shifting from self-expression through preselected options to a truly Bespoke customization experience where users can create their own designs from scratch.

At the start of Bespoke’s design journey was the vision to inspire users to personalize their homes with designs that truly reflect who they are. With the MyBespoke launch, Samsung is one step closer to making that vision a reality. Samsung will continue to innovate to expand design, experience and customization to make life at home more expressive and enjoyable.

▲ MyBespoke

Stay tuned for the rest of the installments in this series. To learn more about Bespoke appliances, visit Samsung.com.

“We at Samsung are pleased to be back at the EuroCucina event, this year showcasing our all-new Bespoke Home 2022 lineup of products for the European consumers,” said Martin Kanghyup Lee, Executive Vice President and Head of Sales and Marketing, DA, Samsung Electronics. “We are excited for visitors of EuroCucina 2022 to enjoy a comprehensive look at how our latest innovations come together to offer leading home life experiences.”

On display at Samsung’s near 800m² booth, a host of appliances will showcase the versatility of Bespoke products in various themes including modern and European stylings. At this first showcasing of Bespoke Home products in Europe, visitors will be able to see the full lineup of appliances that make up the Bespoke Kitchen Package, including the all-new Bespoke AI oven. Making its entrée in the European market, the oven features an intuitive AI technology and an advanced steam cooking function that make preparing meals more convenient. Also making their debut will be Bespoke’s living appliances including the Bespoke AI laundry, AirDresser and Bespoke Jet.

In addition, attendees will be able to experience how Bespoke products can intelligently work together to automate everyday tasks with Samsung’s SmartThings Home Life at the center. Acting as a hub for six major home services, the all-new SmartThings Home Life will provide a more purposeful and convenient homelife.

Visitors will also be able to explore an exhibition zone dedicated to Bespoke’s 2022 sustainability vision, one which prioritizes sustainability throughout every aspect of the product lifecycle — from production and delivery through to product use, and finally, disposal. From energy-saving product innovations to eco-conscious manufacturing and recycling initiatives, Samsung is incorporating sustainable practices into every aspect of this year’s Bespoke lineup.

To learn more about the new Bespoke lineup, be sure to tune into Samsung’s globally online media event Bespoke Home 2022 on June 7 at 4 p.m. CEST, 10 a.m. EDT and 11 p.m. KST livestreamed at Samsung Newsroom, Samsung.com and Samsung YouTube.

“At Bespoke Home 2021, we unveiled home appliances that offered customers personalization through customization, flexible functionality and connected living,” said Kanghyup Lee, Head of Sales & Marketing Team of the Digital Appliances Business at Samsung Electronics. “This year, we are excited to showcase how Bespoke is expanding to offer consumers new experiences in and out of the kitchen, even more connected convenience and our efforts towards sustainability.”

Expansion of Space

Bespoke is expanding from within the walls of the home to the world, soon making Bespoke appliances available in more than 50 countries. Adding to that, Samsung will extend its Bespoke product lineup to the entire home with various product categories equipped with upgraded functions and new color options.

At its core, Bespoke’s evolving designs are meant to inspire consumers to create personalized homes that truly reflect their diverse tastes and aesthetics, no matter where their home may be. With the Expansion of Space ethos, Bespoke is bringing that vision to life.

Expansion of Experience

As connected experiences at home have shifted from novelty to everyday interactions, Bespoke is simplifying the connected home by bringing six smart home services together — Cooking, Energy, Clothing Care, Pet Care, Air Care and Home Care. Along with this, an updated Family Hub service coupled with enhanced AI is seamlessly bringing automated convenience into the lives of users.

Expansion of Time

Following the expansion of space and experience, Samsung is creating sustainable solutions for products throughout their entire lifecycle, from product design to disposal.

Join Samsung at the exhibition booth at EuroCucina in Milan at Fiera Milano, Rho in Italy to learn more about everything new for Bespoke Home this year. You can also find out more about the Bespoke Home Media Day event set for June 7 at 16:00 CEST (23:00 KST / 10:00 EDT). The Bespoke Home Media Day 2022 event will be streamed on Samsung’s global YouTube channel, Samsung Newsroom and Samsung.com.

For more information, please visit Samsung.com and Samsung Newsroom.

Bespoke Home 2022 will showcase Samsung’s latest Bespoke products and services that are set to provide users with customizable, flexible and innovative home solutions able to match their daily lifestyles and changing needs.

Be sure to tune in to the global livestream to learn more. Bespoke Home 2022 will be streamed live on Samsung Newsroom, Samsung.com and Samsung YouTube on June 7 at 16:00 CEST (10:00 EDT, 23:00 KST).

(From left to right) Vacuum engineers Hun Kang, Yoonkyung Cho, Jongkuk Lim and Daon Lee pose with the Bespoke Jet and its All-in-One Clean Station, Samsung’s latest innovative cordless vacuum that they helped bring to life.

Offering a powerful end-to-end clean with an All-in-One Clean Station, Samsung Electronics’ Bespoke Jet vacuum makes tidying up the house as easy as can be.

To learn more about how Samsung optimized the feature-packed vac to cater to consumers’ evolving needs, Samsung Newsroom spoke with vacuum cleaner engineer and project leader Jongkuk Lim and his team who were in charge of the appliance’s development. Read on to find out all you need to know about Samsung’s inspiration for the Bespoke Jet and the innovative technologies that brought the device to life.

Putting Consumers’ Needs First

Jongkuk Lim shares his team’s insights that show that today’s consumers increasingly prioritize hygiene and weight as key aspects of their cordless vacuum experience.

Recently, as people around the world have begun to spend more time at home, they’ve started to place more focus on keeping their living spaces clean. This has led to increased interest in stick vacuum cleaners that are both powerful and easy to use. As Lim explained, performance and ease of use were just two of the many factors that Samsung considered when refining the Bespoke Jet’s design.

“Markets around the world are quickly shifting from corded vacuum cleaners to a cordless robot or stick vacuums, which help reduce manual labor,” said Lim. “Because many homes outside of Korea are carpeted and have pets, it is essential for stick vacuums to offer excellent performance regardless of the type of flooring, and a sufficiently long battery time to cover the entire house. These are the most basic yet important consumer needs.”

That difference between homes in Samsung’s native Korea and those abroad underlines the importance of tailoring appliances to meet a wide range of consumer needs. As Lim noted, when developing the Bespoke Jet, Samsung prioritized cleaning performance and runtime while also ensuring that the device would deliver on two key aspects of vacuum design that are becoming increasingly important to today’s consumers: hygiene and weight.

“Korean consumers are largely satisfied with suction power, brushes and battery performance, but what sets them apart from other consumers is that they are very sensitive about vacuum weight,” said Lim. “They prefer strong yet lightweight vacuums.”

The Bespoke Jet’s Multi-layered Filtration System traps up to 99.9999% of dust particles.

With consumers at home and abroad showing increased interest in hygiene due to COVID-19, Samsung equipped the Bespoke Jet with a Multi-layered Filtration System that traps up to 99.9999% of dust particles.¹ As air is sucked in, the main cyclone separates large dust particles, which are picked up in a metal mesh grille filter. Samsung’s patented Jet Cyclone and micro filter then catch fine dust particles. Finally, a fine dust filter traps micro dust² that can easily escape.

To illustrate how the Bespoke Jet caters to regional differences, vacuum development team member Hun Kang noted how people in certain countries are accustomed to wearing shoes at home, while others take them off. “Those who live in countries where people are expected to take their shoes off inside often live in houses with wooden floors,” said Kang. “We generally see high demand in these countries for wet mops.”

To meet their needs, Kang added, the Bespoke Jet comes with the Spray Spinning Sweeper.³ Its antibacterial mop pads are reusable, and it enables users to manually spray as much water as they want without worrying about the mop pads drying out.

Hygiene Is King

When designing the Bespoke Jet, Samsung paid particularly close attention to details and features that would deliver a powerful and hygienic clean. This commitment to cleanliness is reflected in features like the vacuum’s All-in-One Clean Station, which automatically empties the dustbin. As team member Daon Lee explained, this convenient feature is becoming increasingly more important.

Jongkuk Lim introduces the Bespoke Jet’s powerful All-in-One Clean Station.

“A few years ago, only a handful of robot vacuum cleaners could automatically empty their dustbin,” said Lee. “However, since the introduction of the Samsung Jet Clean Station, this capability has become a core function of vacuum cleaners, including stick models. With the growing need for hygienic products, being able to automatically empty the dustbin is no longer a ‘bonus’ for vacuums; it’s a key purchasing factor.”

The All-in-One Clean Station automatically charges and empties the dustbin of the Bespoke Jet when docked for utmost convenience.

When the Bespoke Jet is docked, the All-in-One Clean Station automatically begins charging the device and empties the dustbin so users don’t have to. When emptying the dustbin, Samsung’s innovative Air Pulse technology⁴ utilizes strong air pressure to prevent fine dust particles from scattering in the air, keeping living spaces clean and hygienic.

Lightweight Yet Powerful

Suction power was another key consideration for Lim and his team. The enhancements the team introduced in the new model maximize suction power by amplifying efficiency.

“The Bespoke Jet is equipped with a more advanced Digital Inverter Motor that is faster, smaller and more efficient than a typical motor, and also has a longer-lasting battery life,” said Lim. “This lighter motor produces incredible suction power. It’s capable of rotating at up to 135,000rpm, which is a significant improvement over the previous model’s maximum speed of 110,000rpm.”

The vacuum’s suction power is bolstered by Jet Cyclone technology. Equipped with 27 air holes that minimize suction loss, the feature’s high-efficiency multi-cyclone structure creates an optimal air path that reduces air resistance around the dustbin and hygienically traps fine dust particles sucked into the vacuum.

Lim also shed some light on how Samsung complemented the Bespoke Jet’s powerful innovations with a lightweight design that sets a new standard for stick vacuums to follow. “At just 2.44kg, the upgraded Bespoke Jet boasts the lightest weight in its class thanks to its high-performance, extremely lightweight motor that was developed through close collaboration between Samsung’s motor development team and others,” said Lim. “We also reduced the diameter of a drum inside the Slim Action Brush from 62mm to 44mm to make the brush even lighter and reduce wrist fatigue while cleaning.”

Convenient Cleaning

Samsung went to great lengths to equip the Bespoke Jet with an eye-catching design that’s both sleek and intuitive. The result of the team’s hard work is a vacuum that not only blends seamlessly with consumers’ décor, but also features key enhancements that maximize convenience.

As Lim explained, enhancing the vacuum’s form required careful coordination with Samsung’s design team to explore how to offer users more convenience while maintaining the device’s elegant aesthetic. “Through a series of discussions with the design team, we were able to come up with the All-in-One Clean Station, which can hold the stick cleaner without a separate cradle,” said Lim. “This enables the vacuum to look much sleeker while also taking up less space.

Yoonkyung Cho shares the process of trial-and-error the team went through to develop the most optimal brush design for the Bespoke Jet.

Other convenience-focused enhancements included the decision to add a soft roller to the Jet Dual Brush to pick up large dust particles from hard floors, and equip the vacuum with an intuitive LCD display and a long-lasting detachable battery. For the soft roller, team member Yoonkyung Cho explained: “We created several mockups in different styles to develop the most optimal design that would allow the front part of the brush to move in a natural way.

The Bespoke Jet’s intuitive digital LCD display provides users with all the information they need at a glance.

“The intuitive digital LCD display allows users to monitor key indicators such as runtime for each mode, charging time, maintenance and repair instructions for easy control and management, while the lightweight detachable battery guarantees up to 120 minutes of runtime,” noted Cho. “This means that users no longer need to worry about their vacuum’s battery running out while cleaning.”

Yoonkyung Cho showcases the Bespoke Jet’s portable and easy-to-use design.

Certified Performance

The Bespoke Jet has been recognized by various globally-respected testing and certification agencies for its excellent performance in trapping fine dust and allergens, including Germany’s SLG Prüf- und Zertifizierungs GmbH and the British Allergy Foundation (BAF).

The vacuum received the former’s highest five-star rating for trapping 99.999% of fine dust between 0.5-4.2㎛ in size, and was recognized by the latter for reducing exposure to allergens. In addition, the Clean Station is certified by Underwriters Laboratories (UL) for reducing dust emissions by up to 400 times when the dustbin is emptied.

Lim noted that the pandemic complicated the vacuum’s development process, but the team couldn’t be happier with the final result.

“Working from home was not easy,” said Lim. “However, despite the challenges posed by the pandemic, which limited our development activities, each of our team members worked hard towards a common goal. I am thankful to all of them for developing such a wonderful product that eventually received such excellent evaluations from external organizations.”

Innovating For Consumers

Daon Lee shares insights into the innovative journey the Bespoke Jet has gone on so far.

In previous years, the cordless vacuum cleaner market has been primarily focused on product specifications, such as suction, running time and device weight, but Samsung and Lim’s team have been innovating in this space with the introduction of the Clean Station in 2020. Since its introduction, the second most important buying factor in the Korean vacuum market is now the Clean Station, with a new emphasis having been placed on user convenience through the automatic emptying of the dustbin.

Going forward, the team’s focus has shifted from mechanical engineering to ergonomics in product design. “We plan to explore and develop new technologies and novel functionalities throughout the entire vacuum use process, from the very start of cleaning to the storing of the device,” noted Lim. “We will put our best foot forward to genuinely surprise our customers and lead rapid development in the vacuum cleaner market.”

With hygiene-forward lifestyles now here to stay, Lim and his team have a clear idea of what the future development of the Bespoke Jet and other vacuum products should look like. “My ambition is to provide the most optimal cleaning solutions based on consumers’ lifestyles that analyze cleaning patterns with the help of AI technologies,” affirmed Lim.

Amidst ever-increasing competition in the global consumer electronics market, Samsung is seeking to become the world’s best vacuum maker through endless development of their core technologies to ensure optimized performance, improved hygiene functionality and optimized user convenience, all at the best possible quality.

¹ Tested internally based on IEC 62885-2, CL.5.11 using the Jet mode. Results may vary depending on actual usage.

² Refers to particles in the size range of 0.5 to 4.2µm.

³ Brush and accessory options may vary by region.

⁴ Tested based on IEC 62885-2, CL.5.11 by Samsung. Results may vary depending on actual usage.

Samsung Electronics today announced the global launch of the Bespoke French Door Refrigerator, beginning in the United States and expanding to regions across the world by the end of the year. Initially unveiled at CES 2022, the new model is available in a choice of 3-door and 4-door configurations, and with options that include Family Hub. With the launch, the Bespoke lineup now includes a model fit for every family’s needs.

Combining unique and customizable designs with Samsung’s latest storage and cooling innovations, the new line offers consumers the refrigerator they’ve always wanted with the convenience they truly need. A choice of 12 stylish glass and steel finishes allows families to pick the perfect look to complement their kitchen, while SpaceMax technology ensures they can comfortably store all their groceries for all types of cooking.

“The launch of our Bespoke French Door Refrigerator expands the consumers’ choice for types of refrigerators by bringing the customization and convenience Bespoke users know and love,” said Hyesoon Yang, Head of Customer Experience of the Digital Appliances at Samsung Electronics. “Combining spacious capacity with a customizable design that maximizes flexibility in the kitchen, this expansion of the lineup will empower more consumers to experience new ways of living.”

Your Fridge Your Way

Available in a variety of stylish colors and finishes, the Bespoke French Door Refrigerator empowers families to transform their kitchen to personalize to their lifestyle. The refrigerator’s neat and modern styling includes interchangeable panels, flat doors and recessed handles for a seamless built-in look.

The elegance of the design ensures that it will not look out of place when installed alongside existing appliances and cabinets. Integrating the water and ice dispensers into the appliance’s interior emphasizes the design’s stylish simplicity.

A choice of 12 glass and steel finishes invites families to be creative when selecting the perfect refrigerator design for their kitchen. Glass finishes include Charcoal, Grey, Pink, White, as well as new Clean Sunrise Yellow, Clementine and Morning Blue. Steel finishes include Matte Black, Navy, Stainless, Tuscan and new Emerald Green.

Convenient Features Maximize Performance 

The Bespoke French Door Refrigerator comes packed with Samsung’s latest cooling and storage innovations. These convenient features provide families with freshly filtered water and offer them the freedom to customize cooling settings.

Built into the refrigerator’s interior to reduce the risk of contamination, the Beverage Center offers fast and easy access to refreshingly cold and naturally flavored water. As soon as it is placed inside the fridge, the dishwasher safe¹ and BPA free² Autofill Pitcher automatically fills with purified water, which can be infused with fruits and herbs to create deliciously flavored beverages.

The Dual Auto Ice Maker produces both Cubed Ice and Ice Bites^TM, which are smaller than ice cubes and can chill drinks much faster. It is capable of producing 5.3lbs (2.4kg) of ice per day and stores up to 9.9lbs (4.5kg)³ — twice the amount of other ice makers. Its sliding cover makes it easy to use an ice scoop and helps protect ice from exposure to air when the freezer door is open.

The refrigerator’s FlexZone⁴ helps keep foods fresher for longer by storing them under optimal conditions. With five pre-set temperature modes, including Soft Freeze, Meat/Fish, Beverage, Deli and Wine, this independently controlled compartment offers families the flexibility to store a wide range of items depending on their needs.

Bigger Is Better

Modern families require fridges that cater to their cooking style with maximized storage space and preservation of freshness. With enhancements that create more room for families’ must-have items, the Bespoke French Door Refrigerator makes it easier for households to store more food more efficiently.

The 4-door model features 29 cubic feet of internal capacity, while the 3-door model features 30 cubic feet. The models’ spacious designs were made possible in part thanks to Samsung’s SpaceMax Technology. High-efficiency insulation enabled the refrigerator’s interior walls to be made thinner, creating more room for groceries.

With more households consuming fresh produce these days, the large-capacity Big Veggie Box offers a convenient space to keep all kinds of fruits and vegetables fresh. The compartment sends away messy fridges and wilted vegetables to the past by storing foods longer at optimal temperature. Creating more room for fresh produce saves space on the fridge’s shelves while also helping families save time and trips to the store.

The New Big Pantry,⁵ meanwhile, is a dedicated drawer that allows families to store much more meat, poultry and other delicate ingredients like fish. Pre-prepared foods and meal kits fit perfectly inside so the fridge’s interior shelves can be kept neat and organized. There’s even a dedicated space for canned drinks to be stored upright.

More Fun With Family Hub

The availability of Family Hub adds new layers of fun and efficiency to managing the whole kitchen and household. The platform’s features have been expanded for 2022 to make it even easier for families to stay connected, organized and entertained.

Now, in addition to sharing photos and messages, families can use Family Hub to watch Samsung TV Plus, listen to music and enjoy continuous viewing experiences by mirroring content from their Samsung Smart TV or Samsung Galaxy smartphone.⁶ View Inside lets families remotely peek inside their fridge, tag food types and create shopping lists and reminders, and has been upgraded to identify items more accurately.

With new built-in Alexa support, Family Hub also allows consumers to access key Amazon⁷ services right from their refrigerator. Families can talk to Alexa, listen to Amazon Music and Audible, read Kindle books and even replace their fridge’s water filter with Smart Reorders.⁸

For more information about the Bespoke French Door Refrigerator, please visit Samsung.com.

¹ Tested for 125 cycles in accordance with the “Mechanical dishwashing resistance of utensils” test method (BS EN 12875-1:2005) and certified as dishwasher safe by SGS.

² Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.

³ Figure describes the Bespoke French Door Refrigerator’s regular-depth model. Counter-depth model stores up to 7.3lbs of ice.

⁴ This model is only available in US/Canada. The FlexZone is only available with the Bespoke French Door Refrigerator 4-Door model.

⁵ New Big Pantry is only available with the Bespoke French Door Refrigerator 3-Door model.

⁶ Wi-Fi connection required.

⁷ Amazon, Alexa and all related logos are trademarks of Amazon.Com, Inc. or its affiliates. Amazon Alexa is available in the US as of March 2022 and will be expanded to Canada, UK, Australia, New Zealand and India soon.

⁸ A Wi-Fi connection and Amazon account are required. A Samsung account is required to use Smart Reorders. To use Smart Reorders and Alexa services to buy water filters, you must activate the Alexa service in the Family Hub. Amazon tracks water filter usage data allowing Alexa to notify you when it is time for a replacement.

This year, Samsung has added limited-edition panel art in collaboration with artist Alex Proba to its collection of exclusive Bespoke designs. The panels are on display at Samsung 837 in New York and the flagship Samsung Electronics store in Seoul, and limited editions are available for purchase in the U.S.

Adding New Dimensions to the Bespoke Experience

Through past collaborations with artists Thibaud Hérem, Andy Rementer and Danish lifestyle brand HAY, Samsung’s Bespoke appliances were transformed into statement pieces as these artists explored the limits of Bespoke’s customizability. French illustrator Hérem took inspiration from European architecture, while U.S. pop artist Rementer highlighted diversity with colorful portraits of communities, and HAY developed custom-blends of colors inspired by natural food ingredients.

“Our Bespoke collaborations serve as a gateway for exploring aspirational design, transforming standard home appliances into art,” said MH Bu, Head of Design Team, Digital Appliances, Samsung Electronics. “It’s always exciting partnering with artists to see what their creativity will bring to the Bespoke line and how it can reimagine home designs around the world.”

Finding Inspiration in Everyday Moments

Proba is the founder of Brooklyn and Portland-based design studio StudioPROBA. She describes the inspiration for her art as coming from shapes and colors that evoke positive memories and happiness. The artist has worked with hundreds of global brands on several art pieces — including graphic, environmental and furniture design, as well as artwork.

Proba’s partnership with Samsung began when she was invited to design a room in Samsung’s product experience space, Samsung 837. Located in New York’s iconic Meatpacking district, Samsung 837 is a showroom where visitors can enjoy interactive experiences including virtual reality exhibitions, music performances and design installations such as the Bespoke My Home stages where Proba’s projects were first displayed.

Divided into three arrangements — Kitchen, Lounge and Studio — the spaces are designed by local artists reflecting their stylistic visions. Ceramics artist, Aliza Simons of Brooklyn based Henry Street Studio, designed the kitchen with earthy tones integrating various ceramics. Furniture designer, Stephen Burks arranged the lounge space creating a cozy and relaxing vibe by combining his unique style with Bespoke’s customizable designs. And Proba designed The Studio to reflect her own décor melding joyful colors and abstract shapes, and even including some of her personal belongings into the display.

Bringing Nature Inside via a New Medium

Thanks to this latest collaboration project, Proba’s exclusive designs for the Bespoke 4-Door Flex refrigerator are now available for consumer homes. “My work explores joy and happiness using colorful patterns and shapes inspired by nature,” said Proba. “Designing for Samsung’s Bespoke refrigerator was a new adventure for me, and a way for my art to transcend traditional mediums — bringing vibrant color with abstract patterns to unexpected places.”

Through their partnership with Proba, Samsung is offering consumers an exclusive motif inspired by the beauty of the world outside. To learn more about Proba’s Bespoke 4-Door Flex refrigerators and to make reservations, follow this link.

▲ Alex Proba installations at Digital Plaza

An All-New Way To Add Color to Your Kitchen

Proba’s limited-edition designs come as Samsung is offering its first Bespoke French Door refrigerators to the global market. Available in a 3-door and 4-door configuration — including the Family Hub options for both — these new refrigerators offer the latest in space saving and cooling technologies in a uniquely Bespoke package.

As practical as they are beautiful, advanced features in the Bespoke French Door refrigerators allow for optimal food storage that keeps food fresh longer by adjusting temperature and humidity. Chilled, filtered water is always ready in the built-in pitcher with flavor infusion options, and ice is quickly made in both cubes and ice bites to freshen up drinks.

The Bespoke French Door refrigerators will be available starting March in two materials, glass and steel, with a wide spectrum of colors to match. Glass options include striking shades like Clementine, Sunrise Yellow, Pink, Morning Blue, Charcoal, Gray and White, while steel options include timeless classics such as Emerald Green, Navy, Tuscan, Matte Black and Stainless.¹ Check out the full range of Bespoke refrigerator offerings at Samsung.com, and stay tuned to Samsung Newsroom for the latest news about all things Bespoke.

¹ Available models and colors vary by region.

Whether you’re cleaning to keep away allergens, cleaning on a tight schedule or simply cleaning up after pets, you can master your spring cleaning with help from Samsung Electronics’ Bespoke Jet.

A Hygienic Start to Spring Cleaning

Getting started on the laundry list of things to get done for spring cleaning can be daunting. But when you’re ready to start, so is the Bespoke Jet.

With its cutting-edge All-in-One Clean Station, the Jet is automatically emptied and recharged after each use. Samsung’s unique Air Pulse technology cleans out the dustbin while ensuring that fine dust and particles don’t escape back into your home thanks to an advanced filtration system that traps 99.999% of fine dust.¹

Even while vacuuming, the Bespoke Jet uses an advanced Multi-Layered Filtration System that, like the one in the All-in-One Clean Station, traps 99.999%² of dust particles and fine dust,³ so you can breathe a sigh of relief knowing that only clean air is being released from your Jet.

Big Power for Big Messes

Spring cleaning can be an extra chore if you have to do it multiple times. If you haven’t got round to vacuuming in a while, you need a device that has all the power you need to get the job done.

The Bespoke Jet is designed with a powerful Digital Inverter Motor that supplies up to 210W⁴ of suction power. Inside, a Jet Cyclone flow structure makes the most of this suction power to effectively pick up particles from start to finish while minimizing suction loss, removing the need to vacuum over the same area multiple times.

All you need to do for those areas that need a bit more care than others is to set the power to max and vacuum with ease.

The Lightweight Champ for Cleaning After Pets

While chasing your pets around the house can be fun, cleaning after them from room to room can be a pain in the neck — and the back.

Vacuuming pet hair and dander is part of any pet owner’s daily routine, and is especially important to keep up for anyone suffering with allergies. What’s more, with springtime just around the corner and seasonal irritants on the rise, a lack of thorough cleaning could result in suboptimal living conditions.

In order to mitigate this, it is essential for any pet owner to have a lightweight vacuum cleaner that can get into all the nooks and crannies, just like your pets. Cleaning from spot to spot is easier with the Bespoke Jet thanks to its lightweight design weighing 24% less⁵ than other vacuums. You can easily glide from the floor, to carpets, to underneath the couch, and even behind your desk without any strain on your back.

The optional Pet Tool’s brush attachment is another way to take the hassle out of cleaning pet fur. A rubber nozzle combined with bristles helps to pick up even thin, easy-to-miss pet hair from around the house.

With the Bespoke Jet, you can spend more time playing with your pets and less time stressing over their mess.

Long-Lasting Power When Cleaning on a Tight Schedule

On average, it is recommended that people should vacuum the most frequently used areas in the home, such as floors and furniture, around once a week,⁶ with each vacuum session varying from minutes to hours depending on the size of the space. But for those extra-long cleaning sessions, the Bespoke Jet was designed with endurance and efficiency in mind.

Say you’re having guests over and need to clean the entire house in a hurry. The Bespoke Jet’s detachable, long-lasting battery ensures that you’re always ready, no matter the size of the job. A full charge lets you vacuum for an hour,⁷ and a detachable battery means that you can double your cleaning time after a quick swap — meaning that there is no need to waste time to stop and recharge.

Convenient Accessories To Give Your Spring Cleaning That Extra Shine

There’s nothing like celebrating springtime with a get-together at home with food, drinks and friends — but a spilled drink can put a dampener on any social event. Thanks to the Bespoke Jet’s Spray Spinning Sweeper,⁸ you can quickly remove any spills in record time, removing the need for a mop, a bucket or other cleaning tools.

The Bespoke Jet Spray Spinning Sweeper attachment uses dual spinning wet pads that rotate 260 times a minute to clean hard floors by quickly picking up spills while getting rid of germs when paired with reusable anti-bacterial microfiber pads.⁹ Its built-in water tank can also help with any stickier spills.

Furthermore, if you’re not sure how to go about cleaning up a mess with your Bespoke Jet, its built-in LCD Digital Display offers you all the information you need at a glance. The intuitive icons on the display not only alert you to a problem, but also guide you through the solution, whether it’s a clog in the system, objects stuck in the brush, or a missing filter. Featuring support for 28 languages, you can also keep track of the suction levels you’re using and even the remaining battery power.

In order to master your spring cleaning this season, ensure you have all your bases covered with the versatile Bespoke Jet vacuum, designed with Samsung innovations to make it the perfect tool for your cleaning.

¹ Tested based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.

² Tested based on IEC 62885-2, CL.5.11 using the Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage.

³ Refers to dust particles in the size range of 0.5 to 4.2µm.

⁴ Suction tested based on the IE62885-2 CI. 5.8 standard, tested at the inlet of the non-motorized tool, using Jet Mode. Based on SLG Prüf- und Zertifizierungs GmbH tests.

⁵ Compared with the Samsung VS8000. Handheld body weight: Jet One 1.44kg vs. VS8000 1.89kg.

⁶ House Cleaning Schedule – The Cleaning Checklist You Need (goodhousekeeping.com)

⁷ The stated run time applies to the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.

⁸ Brush and accessory options may vary by region.

⁹ Based on testing by the Korea Analysis Test Researcher, in accordance with the reference standard AATCC-100, JIS-L-1902, KS K 0693, KS K 0890 and AATCC-147. Deactivates 99.9% of Staphylococcus aureus and Escherichia coli bacteria. This function is not supported in the USA and Canada and the results may vary depending on the actual usage conditions.

“Cleanliness is now top of mind for consumers across the world, so we wanted to create a product that delivers more convenient and powerful features to keep users’ homes tidy to the end of cleaning,” said Hyesoon Yang, Executive Vice President and Head of Customer Experience of the Digital Appliances Business at Samsung Electronics. “The Samsung Bespoke Jet not only delivers the power and performance needed to keep your floors clean, its beautiful design can also fit seamlessly into any room in your home.”

Hygienic Cleaning Performance

The Bespoke Jet features the All-in-One Clean Station, which keeps a user’s space hygienic while cleaning. When docked, the All-in-One Clean Station is able to empty its dustbin automatically without any fine dust particles escaping³ thanks to Samsung’s unique Air Pulse technology. It also automatically charges the Bespoke Jet vacuum cleaner at the same time.

A 99.999 percent⁴ Multi-Layered Filtration System makes sure that only clean air is released from the Bespoke Jet during cleaning. As air is sucked in, the main cyclone separates large dust particles, which are then picked up in a metal mesh grille filter. A micro filter then catches fine dust particles, and finally, a fine dust filter traps micro dust⁵ that can easily escape. All the parts and filters are washable, so they can be kept hygienically clean.

Powerful Cleaning in a Lightweight Design

Whether it is being used on hard floors or carpets, the Bespoke Jet provides maximum suction to get the job done efficiently. The on-board Samsung Digital Inverter Motor is 47 percent lighter than the Jet90’s motor⁶ and generates up to 210W⁷ of suction power.

With its Jet Cyclone, you can enjoy cleaner air and powerful suction. Featuring a high-efficiency, multi-cyclone structure, the Jet Cyclone creates an optimal air path to reduce air resistance and minimize the loss of suction to hygienically trap fine dust particles sucked into the vacuum cleaner.

The handheld body of the Bespoke Jet weighs just 1.44kg, light enough to maneuver and clean the entire house, so you can easily clean the surfaces of chairs and sofas, on top of cabinets and tables, the length of window blinds, the underside of appliances and even up the stairs.

Cleaning Made Convenient

The Bespoke Jet features a convenient LCD Digital Display with support for 28 languages.⁸ This display gives you all the information you need at a glance including your suction level settings and remaining battery time. It also provides information about any problems, such as clogging, objects stuck in the brush, or missing filters, and provides a guide to help you fix the problem.

The Bespoke Jet also has a large capacity battery, despite its high specification features. It can run for up to an hour⁹ and even when that time’s up, you can easily swap in a spare battery¹⁰ to extend your cleaning time by up to two hours. Samsung’s unique technology also ensures that it retains 70 percent of its original performance throughout up to 500 cycles.¹¹

To help you clean even hard floors easily, the Bespoke Jet also comes with an upgraded Spray Spinning Sweeper.¹² Featuring dual spinning wet pads that rotate for up to 100 minutes,¹³ it delivers stable, effective cleaning for hard floors. The upgraded Spray Spinning Sweeper also features an easy-to-maintain 150ml water tank, so you can manually spray more water for a more convenient experience. Brush and accessory options may vary by region.¹⁴

The arrival of the Bespoke Jet takes home appliances into the modern era. Embracing the philosophy of the Samsung Bespoke brand, the sleek and stylish Bespoke Jet is designed to blend into any home. Available in three stylish colors — Midnight Blue, Misty White and Woody Green — the Bespoke Jet allows users to place the vacuum cleaner in living areas without disrupting the overall interior design.

The Bespoke Jet will be available starting January 2022 in Southeast Asia, Europe, and March in the U.S.

For more information about the Bespoke Jet, please visit Samsung.com.

¹ Tested based on IEC 62885-2, CL.5.11 using the Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage.

² Compared to the motors in Samsung’s previous stick vacuum cleaners (VS9000 motor: 205g, VS9500 motor: 109g.)

³ Tested based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.

⁴ Tested based on IEC 62885-2, CL.5.11 using the Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage.

⁵ Refers to dust particles in the size range of 0.5 to 4.2µm.

⁶ VS9000 motor: 205g, VS9500 motor: 109g.

⁷ Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorized tool, using Jet mode. Based on SLG Prüf- und Zertifizierungs GmbH tests.

⁸ Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Kazakh, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovene, Slovak, Spanish, Swedish, Thai, Ukrainian

⁹ The stated run time applies to the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.

¹⁰ Batteries included may vary by product, model and specifications.

¹¹ Maintains 70 percent capacity after 5 years of use at 100 cycles/year, based on the battery package capacity (2200mA). 1 cycle: Full discharge after being fully charged (100~0 percent). Results may vary depending on usage. Based on internal testing.

¹² Brush and accessory options may vary by region.

¹³ The stated run time applies to “Wet” mode when the Spray Spinning Sweeper is attached.

¹⁴ Information updated as of April 4th, 2022.

Nicknamed “Samsung city”, the company’s booth at the Las Vegas Convention Center is packed with innovations that bring its “Together for tomorrow” vision to life. From new Bespoke Home appliances to lifestyle-catered displays, to the latest addition to the Galaxy family, there’s just so much to see in Samsung city.

Check out the photos below for a peek at the exciting future that Samsung is showcasing.

Welcome to Samsung City

Samsung’s CES 2022 booth showcases products, technologies and initiatives that are helping the company realize its “Together for tomorrow” vision.

Before heading inside, CES attendees register to enter Samsung’s booth at designated kiosks.

Taking Connected Home Experiences to the Next Level

An exhibit demonstrates how seamless connectivity enables Samsung devices to team up to simplify home management.

Screens Everywhere, Screens for All

CES attendees admire MICRO LED’s best-in-class picture quality, made possible thanks to 25 million micrometer-sized LEDs that individually produce both light and color.

Samsung’s newest MICRO LED is available in a choice of three sizes: 89, 101 and 110 inches.

Samsung’s 2022 Neo QLED lights up the booth with vibrant visuals – and attracts a crowd in the process.

Samsung’s new portable screen, The Freestyle, was designed to allow users to transform any space into a screen.

The Freestyle hangs over a dining table, projecting playful animations in which tiny characters rush to deliver 2D meals to 3D plates.

“Game on”: An exhibit invites attendees to experience how The Odyssey Ark, a new 55-inch curved gaming screen, takes immersion to the next level.

A cardboard tree and other creations highlight the expansion of Samsung’s award-winning Eco-Packaging program.

Make Your Home Your Own With Bespoke

Samsung’s Bespoke lineup of home appliances now features a wider variety of customizable devices, including French Door refrigerators, ranges, and over-the-range microwaves.

The Bespoke Home lineup also includes vacuum cleaners and air purifiers.

Adding More Choices and Colors to the Galaxy Lineup

Visitors to Samsung’s booth take a closer look at the company’s latest mobile innovations.

The newest addition to the Galaxy family: the Galaxy S21 FE.

Attendees view a demonstration of how the Galaxy Z Flip3 Bespoke Edition is customized.

Transforming Cars Into Multipurpose Spaces

An interactive exhibit showcases Samsung’s new vision for in-vehicle experiences.

The demo showcases a scenario in which information on road conditions and other factors is presented to drivers and passengers in real time.

Attendees observe how the vehicle analyzes information on the surrounding area and connects to various services to make the driving experience more enjoyable.

An attendee tests out a technology that monitors a driver’s condition and helps them relax to ensure that they have a pleasant ride.

Personalized & Intelligent Future Home

Samsung’s booth also includes a live demonstration of the new Samsung Bot i and Samsung Bot Handy.

The Samsung Bot i is an interactive robot that simplifies tasks like video conferencing.

The Samsung Bot Handy is a manipulation robot that can assist with a variety of household chores.

Samsung Bespoke home appliances are designed to reflect your personal preferences while maintaining powerful functionality. With products that deliver flexible features, seamless connectivity and modular design, it’s easier than ever to create a Bespoke Home that is customized to meet both your aesthetic and lifestyle needs.

Here are some of the ways Samsung Bespoke has made waves in 2021.

Samsung Electronics today announced its first-ever Bespoke French Door refrigerator, to be unveiled at CES 2022, bringing Bespoke to nearly every major refrigerator type sold in the United States.

Available in a choice of 3-door, 4-door and Family Hub models, the new Bespoke French Door refrigerator expands Samsung’s Bespoke lineup. At CES 2022, Samsung is set to display a full array of Bespoke appliances, including new products such as the Bespoke Jet cordless stick vacuum cleaner and the Bespoke Washer and Dryer, bringing Bespoke to the rest of the home.

The new line represents the very best of Samsung, pairing customizable designs with unique technologies that together inspire entirely new ways of living. With the Bespoke refrigerator as a centerpiece, consumers will be able to customize their décor to complement their personal style, with kitchen packages that include dishwashers, ranges and over-the-range microwaves in white, navy or green. Beyond the kitchen, the Bespoke Jet vacuum cleaner brings powerful cleaning performance and elegance to the living room, while the Bespoke Washer and Dryer make laundry routines intelligent and easy.

“The Bespoke concept was not just designed for the kitchen. We believe that consumers should have the freedom to customize their entire home to match their lifestyle needs,” said Kanghyup Lee, Executive Vice President and Head of Sales and Marketing of the Digital Appliances Business at Samsung Electronics. “This expansion of the lineup empowers consumers to create living spaces that truly reflect their tastes and aesthetics — using Samsung’s meaningful innovations and technology.”

Bespoke French Door Refrigerator

Available in a range of sizes, configurations and colors, Samsung’s Bespoke French Door refrigerator brings Bespoke customization and a sleek flat-front design to the U.S. consumers’ most preferred refrigerator type. Expanding on the existing Bespoke refrigerator lineup, which includes the Bespoke 4-Door Flex, Bespoke 2-Door Bottom Freezer and Bespoke 1-Door Flex Column, this latest addition ensures that there is a Bespoke refrigerator option to suit every family’s needs. The Bespoke French Door refrigerator will be available in 3-door and 4-door configurations — in both full and counter-depth models — and includes options featuring the upgraded Family Hub for 2022.

With 12 colors and two finishes — glass and steel — to choose from, the Bespoke French Door refrigerator features thousands of color combinations. In glass, new colors include White, Gray, Pink, Charcoal, Morning Blue, Clementine and Sunrise Yellow. In a steel finish, new colors include Tuscan, Matte Black, Navy, Emerald Green and Stainless Steel.

To help families better store and preserve their meals, the Bespoke French Door refrigerator comes packed with Samsung’s latest storage and cooling innovations. The Beverage Center and Dual Auto Ice Maker give users quick access to cold drinks, while the FlexZone keeps ingredients at the optimal temperature to ensure they stay fresh.

With a wide range of smart features, Family Hub brings entertainment into the kitchen and helps families stay organized and connected. In 2022, Family Hub will support Samsung TV Plus, providing free TV content and seamless continuous viewing experiences with other screens like Samsung Smart TVs and Galaxy devices.

Family Hub for 2022 will also support Alexa in select regions, meaning consumers can access various Amazon services, including Amazon Music and smart water filter reordering services, on their refrigerators. View Inside has also been upgraded with internal camera technology for utilizing information on food labels, allowing families to view fridge contents, manage expiration dates, and more.

Bespoke Jet

First introduced at Bespoke Home 2021 and coming to global markets in 2022, the Bespoke Jet cordless stick vacuum cleaner brings Bespoke innovation into the living room.

Featuring Samsung’s All-in-One Clean Station, the Bespoke Jet takes the chore out of keeping your home clean and hygienic. Once they are done cleaning, users can simply dock the vacuum cleaner and it will automatically empty the dust bag and begin to charge.

The Bespoke Jet also features a modern, premium design that is powerful yet light, and built to offer families a comprehensive cleaning solution. It provides 210W¹ of suction power and uses a multi-layered filtration system to trap 99.999 percent of fine dust,² delivering a more powerful yet simpler cleaning experience to the contemporary home.

The Bespoke Jet is available in Midnight Blue, Misty White and Woody Green — colors that allow users to place their vacuum cleaner where they like without disrupting their living space’s overall décor.

Bespoke Washer and Dryer

Designed to introduce Bespoke to the laundry room, the Bespoke Washer and Dryer include cutting-edge smart features that make doing laundry more intuitive and efficient. Both devices feature a flat-front design and are available in multiple color options, including black and navy.

By learning usage patterns and laundry routines, the AI-powered Smart Dial prioritizes frequently used settings, minimizing work and simplifying the washing and drying process. Meanwhile, the intelligent AI OptiWash function optimizes wash settings as well as time and detergent levels for each load, taking the guesswork out of laundry. With MultiControl, users can easily use both the smart washer and dryer from the washer control panel when units are stacked.

For more information about the Bespoke product lineup, please visit samsung.com/bespoke.

¹ Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorized tool, using Jet mode. Based on SLG Prüf- und Zertifizierungs GmbH tests.

² Tested based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.

According to the Best Global Brands list announced by the global consulting firm Interbrand on October 20 (local time), Samsung ranked fifth with a brand value of USD 74.6 billion, a 20% increase compared to last year. On the back of its strong financial performance, which has recovered to reach pre-pandemic levels, the company’s brand value surged by 20% this year, twice the average brand value growth rate among the top 100 brands in 2021.

Since entering the top five for the first time last year, Samsung has maintained its position for two consecutive years with its largest increase in brand value since 2013.

According to Interbrand, major factors that played a critical role in Samsung’s growth include:

• Its transition to a customer-centric management system, highlighted by the establishment of a new CX (customer experience) team dedicated to prioritizing customer experience and values
• Its ongoing efforts for sustainable development, including various campaigns guided by its CSR vision, ‘Together for Tomorrow! Enabling People,’ as well as company-wide initiatives that promote sustainability, such as the use of eco-packaging for TVs and the Galaxy Upcycling program
• The launches of innovative products including the Galaxy Z Flip3, Neo QLEDs and the Bespoke lineup of home appliances
• Technology leadership as a solid number one in the Memory market and the launches of innovative System LSI products
• Leading the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment

“It is very encouraging to see Samsung Electronics reach the top five in the world last year and then achieve enormous double-digit growth this year — our biggest leap in brand value since 2013,” said YH Lee, CMO of Samsung Electronics. “We promise to leverage our customer-centric management model to keep listening to our customers. This is how we will repay the massive support we have received from customers around the globe.”

Interbrand evaluates businesses’ brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand competitiveness.

Meanwhile, on October 12, Samsung was also ranked No.1 by Forbes as the World’s Best Employers 2021 for the second consecutive year. As a global organization with employees and businesses around the world, Samsung has, once again, been chosen as the number one employer.

Each year, Forbes surveys around 150,000 employees from 58 countries working for businesses with operations in multiple nations or regions, and this year asked respondents to rank their satisfaction with their employers’ COVID-19 responses and score their employers on image, economic footprint, talent development, gender equality and social responsibility.

※ Reference: Samsung Electronics’ growth in brand value (Interbrand)

Samsung’s Bespoke Home vision offers consumers a home that is beautifully designed, full of flexible features, seamlessly connected and inspired by its user. In this fourth and final installment of ‘People Behind Bespoke’, Evelyn Kim, Head of Consumer Marketing for Digital Appliances at Samsung Electronics, explains how Samsung is reinventing the way it connects with consumers to bring the Bespoke philosophy to the end-to-end consumer experience.

Since announcing our Bespoke Home vision in May of this year, Samsung Electronics has been continuously introducing new Bespoke products to markets around the world. These products are beautifully designed, offer greater flexibility for personalization, and are packed with smart innovations – but great products are just one part of our Bespoke vision.

Our idea of customer-centricity begins with the very first moment consumers see our appliances in a store and extends throughout the entire lifespan of the product. To bring this vision to life, we are radically reimagining the customer experience from end to end to make it truly personalized.

Exploring Bespoke Lifestyles, Online and Offline

The core of the Bespoke philosophy is about creating home experiences that are tailored to each user. To achieve this, we set out to engage our consumers with retail experiences that foster meaningful interactions and dialogue. Not only would these experiences lead to truly personalized products, but they would also help us understand the needs of each and every different community.

We began with our Bespoke refrigerators, which have customizable modules and front panels. With Bespoke Design Studio, customers can choose a combination of module and color panels to create their ideal refrigerator from the comfort of their own homes. Their creations on the interactive platform also provide inspiration for future Bespoke designs.

Now, we are excited to expand these opportunities to the rest of the Bespoke Home lineup with Bespoke Studio. Bespoke Studio is a virtual showroom space based on Samsung’s flagship showroom in Seoul. While browsing the virtual showroom, customers can also chat with a live representative to have their questions answered in real time and find the products that fit their individual needs.

While these online innovations offer consumers ultimate convenience when exploring Bespoke products online, Samsung’s offline showrooms, including our flagship in Seoul, Samsung KX in London and Samsung 837 in New York, serve to provide in-person inspiration. Here, our customers can walk through lifestyle displays to see how we envisioned these appliances to work in real homes, and also see special displays created in collaboration with artists and designers who have elevated Bespoke devices to being works of art.

Through hosting events and consumer consultations, the showrooms also give us valuable opportunities to learn more about different needs and hear new ideas directly from you, the consumers. For us, these conversations provide the foundation for current and future Bespoke products and services.

The Bespoke Way of Consumer Communication

Collaborating with our customers is at the heart of the Bespoke vision. We seek to have a dialogue with our users about how our appliances can help them achieve their lifestyle aspirations.

Driven by our commitment to fostering genuine dialogue with our customers, Samsung recently ran two social media campaigns encouraging customers to tell us about how they are inspired by Bespoke. The first was the #BespokeDinnerParty Challenge, which asked consumers to put together a dinner party inspired by Bespoke colors. The second was the Bespoke Design Contest, in which we invited our customers to show us their own vision of the Bespoke refrigerator. The entries we received from all over the world gave us an insightful glimpse into how actual users around the world envisage their version of ultimate personalization with Bespoke.

Bespoke Customer Relationships

Bespoke is about creating innovative products and experiences that are customized to each user. This is only possible with continuous, constant communication between Samsung and our customers that allows us to learn where we should be innovating next. Whether online or offline, in our stores or on social media, we will continue to strive to build meaningful relationships with our customers and help them help us move towards our vision of the Bespoke Home.

The global launch of Samsung Electronics’ Bespoke refrigerator ushered in a whole new era of customizable home appliances. Allowing you to personalize your fridge’s color, material and modules to suit your needs, Bespoke epitomizes Samsung’s commitment to offering products that cater to consumers’ evolving lifestyles.

Markets’ response to the fridge has been extraordinary. Not only has the Bespoke refrigerator’s lifestyle-centric philosophy resonated with consumers, but Samsung’s innovation has enabled the company to increase engagement with the devices while also driving online sales.

Follow along as we take a closer look at what makes the Bespoke refrigerator unique, and the impact it has had on the market as a whole.

Award-Winning Innovation

When Bespoke launched in 2019, it presented a fresh take on the built-in fridge look. It combined Samsung’s minimalist design philosophy, known as Flat Style, with the ability to customize your fridge’s interior and exterior.

These qualities made it easy to blend the Bespoke fridge into any space and earned the appliance a variety of coveted design awards. These include a gold International Forum (iF) Design Award 2020, as well as a silver award and Best-in-Show honors at the International Design Excellence Awards (IDEA) 2020.

A Trendsetter

Bespoke’s popularity also reflects changing refrigerator trends.

According to Samsung’s internal research, 39 percent of European consumers report that they view their home as a place for expressing themselves more now than they did before the pandemic. On top of that, 22 percent believe that the aesthetics of a purchase – how it will look in their home – is more important now than before the pandemic.

This has led to increased interest in a wider variety of colors in appliances. Prior to the launch of Bespoke, the vast majority of refrigerators sold worldwide were black or silver. Bespoke has changed this trend.

Globally, consumers have embraced light-colored fridges – with white fridges now accounting for more than 40 percent of demand and other light colors such as beige and pink also showing strong sales. In the U.S., white and navy each account for more than 20 percent of Bespoke demand and panel colors like gray, blue and pink also attracting consumers looking for something different for their kitchens.

Bringing Bespoke to the People

Since launching the Bespoke lineup, Samsung has gone to great lengths to offer consumers opportunities to experience Bespoke and get to know the refrigerator’s customization-first philosophy. These efforts include hosting a variety of online and offline events that illustrate Bespoke’s true value.

On social media, consumers were invited to creatively engage with Bespoke design through two social media campaigns. The #BespokeDinnerParty challenge asked consumers to put together dinner party ideas that were inspired by Bespoke colors, while the Bespoke Design Contest had consumers creating their own designs for the Bespoke refrigerator.

Additionally, Samsung created stunning experienced-focused brand showrooms in London, New York and Seoul where customers can visit and engage with the unique features of Bespoke products firsthand. The showrooms bring the Bespoke philosophy to life, decorated to demonstrate how Bespoke Home appliances can blend into a variety of spaces and lifestyles.

Samsung also brought these offline experiences online with the Bespoke Studio on samsung.com, an online flagship store where users can browse, explore, learn more about their favorite products, join in on conversations and purchase customized products with the help of a virtual configurator.

The tool allows you to design and purchase your very own Bespoke refrigerator. Not only does it make selecting a Bespoke color that matches your interior easy and convenient, but it also makes purchasing your refrigerator a breeze. If you need help or have questions, the website also features a virtual assistant so you can get answers in real time. Consumers in the U.S. can take the experience even further with the Bespoke AR Lens available in the Snapchat app, which allows you to use augmented reality to determine which Bespoke refrigerator will best suit your kitchen.

Efforts like these have led to Bespoke consumers increasingly turning to the online platform to make their purchases. Between January and August 2021, the proportion of Bespoke’s online sales saw a significant increase.  In the U.S., Samsung figures show that online purchases on samsung.com accounted for 45 percent of Bespoke’s total sales, compared to 3.4 percent for all refrigerators. In the U.K., online purchases on samsung.com accounted for 33 percent of Bespoke’s total sales, compared to 8.1 percent for all fridges.

With the success of the experienced-focused brand showrooms, social media campaigns and Bespoke Studio, Samsung will continue to develop unique experiences that both introduce consumers to the Bespoke philosophy and enrich the customization and purchasing process for Bespoke products.

Stay tuned to the Newsroom for more updates on Samsung’s one-of-a-kind fridge.

Samsung’s Bespoke Home vision offers consumers a home that is beautifully designed, full of flexible features, seamlessly connected and inspired by its user. In this third installment of ‘People Behind Bespoke’, Chanwoo Park, Head of Home IoT Business at Samsung Electronics, explains how the Bespoke Home harnesses connectivity between smart devices to enrich and streamline everyday home experiences.

In the Bespoke Home, your appliances come together to create a personalized home experience that is much more than the sum of its parts. Through the connectivity provided by Samsung Electronics’ innovative technologies, your appliances work together to create synergies that maximize convenience and bring something special to even the most basic of everyday routines.

Connected Solutions for a Changing World

Within the connected ecosystem of the Bespoke Home, artificial intelligence (AI) and Internet of Things (IoT) connectivity come together to completely transform the home experience. While AI is leveraged to study usage patterns and give better recommendations, IoT allows your appliances to seamlessly interconnect within your home.

What’s more, with the SmartThings app, a platform that supports thousands of devices across hundreds of brands, the ability to control the way it works is placed directly into the palm of your hand.

In practice, this means your washing machine will remember your favorite cycle and have it ready to go on laundry day. Once you choose what you want to make for dinner, your smart oven will receive the recipe and set itself to the right temperature. Your robot vacuum is even able to recognize your pet, and will send you a video so that you can keep an eye on them even when you’re away from home.

One Step Closer to Creating a Net Zero Home

With the recent rise of energy prices and the growing necessity for greener smart home solutions, Samsung envisaged SmartThings Energy as a way to empower users to be able to control the way energy is used throughout their homes and make smarter, greener decisions at home.

Thanks to the extensive growth of its partnership network, SmartThings Energy is growing into a smart energy management solution able to encompass the energy consumption of every appliance in a home, and even integrates such newer, renewable energy sources as solar.

In the UK, SmartThings Energy is now integrated with nearly 13 million Smart Meters, covering almost half of all UK homes. The service increases household energy IQ by harnessing the power of a smart home platform that analyzes user behavior and empowers users to take action and make a change – whether that change be switching to a new energy provider or garnering more awareness of their carbon footprint through monitoring.

A Whole New Food Prep Routine

Building a weekly meal plan that is varied and contains meals that are both tasty and nutritious can be a big task – and that’s before you actually start looking at what you actually have the ingredients to make.

SmartThings Cooking curates your entire food preparation experience by building weekly meal plans based on your specific tastes, dietary needs and the ingredients you have on-hand. Once your meals are planned out, SmartThings Cooking connects to various food and grocery retailers to order any ingredients you might be missing. When it comes time to cook, SmartThings ensures your range is preheated to the right temperature for the meal you’re preparing.

SmartThings Cooking also puts an end to fumbling for recipes and flipping between apps by bringing all the necessary searching, planning, purchasing and preparation together in one single place. With SmartThings, you can get all your meal planning done from wherever you are on your smartphone – or plan your meals right on the screen of your smart fridge – secure in the knowledge that your planning will be shared and easily accessible across your devices.

Connectivity for Pet Care

In addition to making your life more comfortable, connectivity in the Bespoke Home is now capable of improving the life of your furry friends, too. With its ability to monitor pets and connect to other smart devices, Samsung’s Bespoke Jet Bot AI+ and SmartThings Pet allow you to see what your pets are doing in real-time and make the environment more comfortable for them from wherever you are.

While going about its cleaning duties, your Bespoke Jet Bot AI+ recognizes when your pet comes into view, starts recording and sends the videos straight to your phone. After receiving these real-time updates, you can then use SmartThings Pet on your phone to adjust the settings on your smart air conditioner, air purifier and lights back home to make sure your pet is as comfortable as possible while you’re away.

Give Your Clothes the Care They Deserve

The clothes we wear every day are important mainstays of our lives, but maintaining sensitive and specialty items can prove complicated, especially given that properly cleansing our garments has become particularly important in the current climate.

SmartThings Clothing Care recommends optimal cycles for the items you’re washing based on material type, your usage patterns, the current season and more. A comprehensive smart wardrobe management system, SmartThings Clothing Care also monitors detergent levels, and can even order more detergent from online retailers when you’re running low.

With SmartThings, your Bespoke AirDresser and smart washer communicate with one another to share information and deliver personalized cycles and settings. Auto Cycle Link then matches the settings on your dryer to your wash settings to ensure your clothes are getting the consistent treatment that is just right for their garment type.

Committed to a Sustainable Bespoke Home Experience

With Bespoke Home, Samsung is dedicating itself to bringing an end to the ‘one-size-fits-all’ approach. We have committed to making all of our current and future products IoT-ready in order to realize our vision for a more connected world.

The deep customizability we are delivering with Bespoke Home is present at many different levels of the products that make up the portfolio – from the range of Bespoke colors the products come in to the ways you can tailor their usability to realize your own connected home vision. The Bespoke Home works with you on how you like to cook, how you like the temperature and air in your home and how you like to care for your clothes. When your preferences shift, your Bespoke Home is right there with you, happy to adjust to ensure you are enjoying the highest possible levels of comfort and convenience.

However, in today’s world, convenience alone is no longer enough – our appliances must also find ways to contribute to a more sustainable future. To this end, Samsung introduced SmartThings Energy with the direct purpose of allowing you to monitor your energy information in real-time in order to better manage how energy is being used in your home. In addition to supporting most Samsung appliances, SmartThings Energy is being expanded to a range of other devices and solutions to allow you to make smarter, more environmentally conscious decisions across every aspect of your home and lifestyle.

Samsung’s Bespoke Home vision offers consumers a home that is beautifully designed, full of flexible features, seamlessly connected and inspired by its user. In this first installment of ‘People Behind Bespoke’, Harry Choi, Head of Design for Digital Appliances at Samsung Electronics, discusses the origin of the Bespoke design philosophy and the role that it plays in creating appliances fit for every lifestyle.

Our homes are full of expressive elements. Everything from the architecture and the furniture to the decorative objects we place helps us express our individuality. However, even though they feature prominently in the interior, home appliances are still largely designed with a standardized approach.

If no two homes are the same, why should our appliances be? This was the simple question that sparked the idea for Samsung’s Bespoke – a lineup of home appliances designed to be a part of a person’s home décor, reflecting their aesthetic preferences and elements of identity. We focused on creating home appliances that are not just beautiful, but are also customizable so as to harmonize with all kinds of interior spaces, no matter the style.

The Birth of Bespoke

Our journey to elevate the design of home appliances began in the kitchen, a central space for many social activities in the home. The refrigerator is often the most visible and most used appliance in this social space, and yet, its design has largely been in stasis for many years.

With our Bespoke refrigerators, our aim was to elevate the design of refrigerators without compromising the reliable functionality and performance that Samsung products are known for. Taking inspiration from contemporary urban lifestyles and aesthetic trends, our designers created an expansive palette of colors for the refrigerator’s customizable door panels. They also developed unconventional finishes, such as matte steel and glass, to bring new textures to refrigerators and open up new possibilities for kitchen design.

But the Bespoke design philosophy goes beyond just colors and finishes. With a modular, built-in look, Bespoke refrigerators can be tailored to fit seamlessly into different kitchen layouts. Bespoke design has broken down the price barrier of built-in appliances and now, design is able to listen more closely to the consumer. By mixing and matching different modules, users can create Bespoke refrigerators that provide the right functionality for their lifestyle, dietary habits, and family size.

Creating Bespoke Lifestyles and Living Spaces

Building on the design and development process of the Bespoke refrigerator, we are now ready to bring the Bespoke design philosophy to the rest of the home, empowering users to create ideal living spaces while simplifying their everyday routines.

Take the Bespoke Cube air purifier, for example, which features a sleek, modern design that comes in various colors and interchangeable front grills in patterns like stripe and herringbone. The Bespoke Cube air purifiers are beautiful additions to any room, complementing your interior décor while quietly working to keep air quality safe.

Furthermore, the Bespoke Jet was designed with portability in mind. Unlike larger appliances, vacuums are meant to be carried around the house – but they are often hidden away when they are not being used. The Bespoke Jet’s meticulous design, with the body virtually floating above its round-shaped platform, gives the vacuum a sense of elegance that allows it to stand out in the open in living spaces even when not in use. Functionally, the Bespoke Jet’s all-in-one Clean Station and charging dock makes cleaning and maintaining household hygiene a breeze.

Designing for the Future

Gone are the days of one-size-fits-all home appliance design. We at Samsung believe that the shift toward customization is not just a trend, but in fact is the emergence of a new paradigm. As consumers’ lifestyle aspirations evolve and grow more diverse, Bespoke will be right there with them, offering appliances that transform functional interiors into truly expressive spaces.

Community has always been at the forefront of the Samsung Bespoke philosophy. Through listening to users and getting to understand their various lifestyles, Samsung Electronics has been able to develop its leading range of Bespoke home appliances to offer the holistic and personalized smart home experiences users actually value.

In order to provide people with up-close-and-personal experiences of the Bespoke experience, Samsung has been successfully operating several offline showrooms around the world. But now, in order to let more users than ever before join the Bespoke community, Samsung is launching Bespoke Studio under samsung.com, an online flagship where users can browse, explore, learn more about their favorite products, purchase customized products online and join in on the conversation.

Designed for You: Delving Into Bespoke

Understanding that interior design is a passion point for many Bespoke users, Bespoke Studio is an all-new way for users in any part of the world to come together and share their passion virtually. Visitors to Bespoke Studio will be able to enjoy the full gamut of the user-centric showroom experience – right from their devices.

Starting from Bespoke Studio’s Virtual Showroom page, users are able to go on a virtual journey through a true-to-life Bespoke showroom. Not only are products organized in ways that provide a true taste of how Bespoke appliances work in different environments, but users can also easily interact with products to learn more, and even connect to a live assistant to ask questions.

Once they are satisfied with their choice, users can easily move through to the Configurator page, which grants complete customization over the product selected so that each user can be sure that their Bespoke device is unique to their tastes. What’s more, once the user has customized their device exactly to their preferences, they can then directly purchase that product online through Bespoke Studio.

Bespoke Studio also features a Community page, a dedicated space where users can come together to submit their own media content, learn more about Bespoke from leading lifestyle experts and see what’s next in their region regarding upcoming online and social events.

Bringing Bespoke to Life

In order to ensure that Bespoke Studio is able to offer the same experience as a consumer might get offline, Samsung harnessed innovative technologies to generate a 3D virtual tour based on its flagship Bespoke showroom in Gangnam, Korea. This showroom features the largest offline lineup of Bespoke products in the world, meaning that Bespoke Studio, too, offers users the full Bespoke experience.

So that users can have all the information they need at their fingertips, the UI of Bespoke Studio has been designed to be as easy-to-use as possible, as well as being fully interactive so as to provide as much information to users as they need.

When users enter the Bespoke Studio page, a helpful virtual guide appears to inform users on how to make the most of the Studio. When touring the virtual showroom, clicking on dedicated ‘hot spots’ will provide a pop-up menu of further product information; some products even feature video introductions, and for even more information on a product, users are able to connect in real-time to sales assistants. Bespoke Studio will launch in the UK in October 2021, in the US in January 2022, and in other regions further down the line.

For more information on Bespoke Studio, please visit https://www.samsung.com/uk/refrigerators/bespoke-refrigerator/.

To celebrate the refrigerators’ endless potential for personalization, Samsung teamed up with Wallpaper* magazine to host the Bespoke Design Contest. The contest invited consumers from all over the world to submit their own design for the Bespoke refrigerator.

The winning designs, chosen by an expert panel and by consumers’ popular vote, will be put on actual Bespoke refrigerators and be on display through the end of the year at the Samsung KX space in London.

Read on to learn more about how the creative community of Bespoke fans all over the world put their personal touch on the Bespoke refrigerator.

1,581 Submissions

The Bespoke Design Contest offered contestants an opportunity to have their original artwork or designs be brought to life on a canvas unlike any other. The competition ran from July 7 to August 4, 2021, and brought in a total of 1,581 refrigerator designs from all over the world.

The top 50 designs were revealed on August 12, and were selected by a panel that included Wallpaper* editor-in-chief Sarah Douglas, Senior Vice President and Head of Design for Samsung Digital Appliances Harry Choi, Senior Vice President and Head of Samsung Design Europe, Felix Heck, interior designer Kelly Hoppen CBE and artist Yinka Ilori.

From August 12–22, the competition invited the public to vote for the top 15 entries by ‘liking’ designs posted on Samsung Bespoke’s Instagram page (@samsung_bespoke). The top 15 designs were revealed on August 25, which leads us to the moment we’ve all been waiting for: the reveal of the top three winners!

Ready for Their Close-Ups

The winning designs feature bold mixtures of colors that evoke the serenity of nature, as well as the feelings of joy and connection that come with cooking.

Photo by Gareth Williams and Lucy Hardcastle, with 3D designs by Thiing Studios in collaboration with Wallpaper*

“Lost Landscape” by Rita Louis

The contest’s top prize went to Rita Louis for “Lost Landscape”, a design that features brushstrokes of milky white and bold blue ink. “I have always [looked] to nature when it comes to inspiration,” said Louis, who added that she created the design to evoke the same sense of calm she feels when observing nature or enjoying a walk.

The judges praised Louis’ work as “artistic, light and inspiring,” and noted that it works well both when the units are separated and when they are together.

“Foodie” by Weronika Slifierz

Second place went to Weronika Slifierz for “Foodie”, a design that evokes the joy of eating delicious food with a color palette inspired by ’90s-era illustrations. “My design is called ‘Foodie’ for a reason!” explained Slifierz. “I love good food, and I think everyone should take time to appreciate a good, healthy meal as often as possible.”

London-based artist and judge Yinka Ilori was particularly taken by Slifierz’s art. “I loved the use of colors, and the illustrations really put a smile on my face,” said Ilori, who added that the design would be perfect for her kitchen.

“nestled” by Ioana Sabau

Third place went to Ioana Sabau for “nestled”, a cozy and colorful design that depicts two people leaning in for a kiss. Sabau was inspired by the belief that food always tastes better when making it with others. “I believe food brings people together, and that the time we spend in the kitchen can be [time when we are] connecting with each other,” explained Sabau.

Samsung Senior Vice President and Head of Samsung Design Europe, Felix Heck, described being captivated by Sabau’s art. “The colors, the scale, the symmetry and the cute, cartoony abstraction create a uniqueness and beauty that make me feel positive [about] this beautiful little love story,” said Heck.

Competitions like the Bespoke Design Contest demonstrate how the ability to customize devices enables a truly one-of-a-kind home experience. Going forward, Samsung will continue to explore ways to enrich that experience by putting the power of personalization in consumers’ hands.

Our homes have become everything to us in the last 18 months – transforming into schools, offices, gyms and entertainment spaces. Although with so much time spent within our four walls, the home has also become a little too comfortable, with many Europeans in need of a reset. This year’s Life Unstoppable experience seeks to spark inspiration for those seeking to innovate their home experience, with products that enable consumers to once again ‘press play’ on a life of wonder and delight.

Life Unstoppable: ’house of surprises’ follows a family of eclectic characters, on a journey through their vibrant home, demonstrating the ways in which Samsung’s connected ecosystem of devices allows the family to unearth their inner creativity, passion and fuel a Life Unstoppable.

Life Unstoppable: ‘house of surprises’ is the first feature mini-movie of its kind for the brand, bringing technology to life in ways never seen before. The experience tours six different rooms in the ‘house of surprises’, with interactive vignettes each showcasing a collection of truly connected Samsung products, that fuel a much-needed reset of joy and inspiration in the home – from mobile screens that flip and fold, to immersive TVs that take your breath away, and home appliance innovations that bring a new spark to even your least favorite tasks.

“At Samsung, we develop innovations that go beyond what people expect. From folding phones to TVs that show art when switched off and washing machines that get your clothes faster by only using the amount of time, detergent and water actually needed,” said Benjamin Braun, Samsung Europe’s Chief Marketing Officer. “With the Samsung ‘house of surprises’ we are showing how our connected products bring innovations that help customers to live a Life Unstoppable.”

Samsung products and services are spotlighted in the immersive and colorful ‘house of surprises’, through brand spokespeople and the eccentric Unstoppables family: Gym-Buff Dad, Rockstar Mom, Magician Archie, Superstar Chef Evie and former Lucha-Libre Wrestler Gran.

Throughout the experience, attendees are immersed in a series of vignettes, each showcasing the full capabilities of Samsung’s 2021 product line-up for inspiring joy in the Unstoppables’ lives:

Space Race

The almost magical modularity of the Bespoke Refrigerator is brought to life when budding chef Evie runs out of room for the evening feast and her magician brother astonishingly adds another module to the unit.

Curious Incident of the Snowing Cake

The Unstoppables put the Samsung Bespoke Jet to the test when Evie’s snowing cake creation causes a wintery mess in the kitchen. Can the Samsung Bespoke Jet handle the heat or lack of?

Step Into the Action

The family is transported into the action with The Premiere – Samsung’s lifestyle projector, and Q800 Soundbar at one of the famous Unstoppables’ movie nights, with truly immersive entertainment that creates laughter, tears and everything in between.

Colonel Dad

The Samsung Odyssey Neo G9 Gaming Monitor puts Dad one step ahead of the competition, as he leads his team to victory with a dynamic curved screen that enables him to fully execute his battle plans.

Lost in Music

Mom is immersed in her favorite musical moments on the true-to-life Neo QLED TV and Q950 Soundbar, which join Samsung’s other immersive QLED TV’s, The Frame – with unique personalized bezels – and The Serif, in the ‘house of surprises’, as she indulges in a dance party. But not wanting to rock out on her own, she dials some of her best friends into the fun thanks to Google Duo on her Galaxy Z Flip3.

Rock and Roll Superstar

The Bespoke AirDresser enables Mom to steam-clean her beloved Rockstar jacket, so she’s ready for the family’s special surprise visitor later that evening.

The Bespoke AirDresser has just landed globally and offers a customizable design with upgraded smart features, such as AI dry capabilities and AI Control features that personalize your experience. The Bespoke AirDresser is spotlighted in the ‘house of surprises’ along with a selection of other new upgraded innovations including:

• • Bespoke Jet, a premium wireless vacuum cleaner that comes in a range of colors with an all-in-one automatic dust emptying and battery charging system.
  • Bespoke Jet Bot AI+, an advanced vacuum cleaner that identifies objects and adjusts to multiple surfaces for an optimized clean. Users can monitor their homes with a live video stream while the no-touch, hygienic Clean Station can automatically empty the dustbin, while capturing dirt and microdust with its multi-layered filtration system.

The second edition in the Life Unstoppable series fuses storytelling and entertainment together in an interactive digital experience, which blends a range of Hollywood and digital techniques to place attendees in the heart of the narrative. Added interactive layers enable guests to engage with the movie in real time, creating a unique and disruptive experience, underpinned with the creative use of technology.

Discover the Unstoppables’ hidden talents and Samsung’s latest ecosystem of products in the colorful and immersive Life Unstoppable: ‘house of surprises’, from October 18^th at 08:00 BST at https://www.samsung.com/uk/explore/experiences/life-unstoppable-2021/.

The Bespoke AirDresser grows to understand your lifestyle, with its powerful AI functions working to make your day-to-day easier so that you can spend your time as you see fit. And for a comprehensive clean, the Bespoke AirDresser features a dual care system that removes a range of harmful substances from your clothing. It reduces 99.9% of common bacteria and viruses, kills 100% of dust mites¹ and removes 99% of odors from clothes.² Finally, it completely removes any residue of the gases used during the cleaning process by the device itself.

The Bespoke AirDresser’s attractive front panel also makes your AirDresser a sleek, minimalistic addition to your home. The Bespoke AirDresser is available in six different colors,³ three different kinds of materials and two different sizes⁴ to ensure that you get the AirDresser that is a perfect fit for your home.

Your Smart Clothing Care Assistant

After arriving home from work, simply hang your clothes in the Bespoke AirDresser and let the AirDresser do the rest. The AI Control feature helps you save time by showing you recommended settings based on your lifestyle – all you have to do is select the course displayed right on top.

The AI Pattern feature personalizes the controls displayed on your AirDresser’s front panel based on your habits, including frequently used cycles and settings, and prominently displays your commonly-used settings for easy access.

Attentive Care for Sensitive Items

When it comes to items that require specialty maintenance, the Bespoke AirDresser is equipped to give your garments the precise care they need.

Heading to the dry cleaners after a long day can be very tiresome. Fortunately, the Bespoke AirDresser is there to lighten your load and save you the time and trouble of finding a reliable dry cleaner to care for your sensitive items. Custom Cycle, a feature accessible through the SmartThings application, recommends tailored care routines based on your chosen fabric and garment type. The Bespoke AirDresser provides customized care for all types of sensitive garments with just a few taps and makes your special items last longer.

Free Up Your Schedule

Reduce the time you spend on housekeeping, and optimize your time management with the Auto Cycle Link and AI Dry features. When taking care of garments made of sensitive materials that may be too delicate for a tumble dryer, you can use the Bespoke AirDresser for worry-free drying after a wash.

The Auto Cycle Link feature recommends the most appropriate drying course once a cleaning cycle ends. Through its connection to your Samsung smart washer, it quickly and intelligently identifies the appropriate drying cycle on your AirDresser according to the wash cycle settings.

The Bespoke AirDresser’s AI Dry technology uses a humidity sensor on the inside of the door to enable faster drying too. By continually monitoring the humidity of the clothes in the drum, it intelligently reduces drying time to ensure your laundry is always dried thoroughly in the shortest possible time while not sustaining any damage.

¹ As witnessed by Intertek. 1) Eliminates 99.9% of viruses, including Influenza B, Norovirus (Murine Norovirus), Rhinovirus (Human Rhinovirus), Hepatitis A (Human hepatitis A), Rotavirus (Porcine Rotavirus) and enterovirus (Porcine enterovirus). 2) Eliminates 99.9% of bacteria such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. 3) kills 100% of house dust mites.

Also based on testing by Korea University, College of Pharmacy. Eliminates 99.9% of viruses, including Influenza A, Coronavirus (Porcine epidemic diarrhea virus [PEDV]), Adenovirus (Infectious canine hepatitis), and Herpes (Infectious Bovine Rhinotracheitis).

² Removes 99% of odor causing gases (Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning) witnessed by intertek using a Normal course. 4) 99% of harmful substances (Perchloroethylene) witnessed by Intertek using a Normal course.

³ Crystal Mirror, Glam White, Glam Pink, Satin Beige, Cotta White and Cotta Charcoal (Color and material options may differ by country.)

⁴ 18-inch and 24-inch

With people spending an increased amount of time at home these days, it stands to reason that they would be looking to decorate the insides of their homes differently and more expressively. In particular, this has led to many going with an interior aesthetic that revolves around bright colors.

In May, Samsung Electronics introduced the Bespoke Home, which expanded the idea of Bespoke from the flagship Bespoke refrigerators to other appliances in the kitchen, then to appliances throughout the home.

The Bespoke AirDresser, the latest addition to the Bespoke lineup, has brought Bespoke design and smart features to Samsung’s innovative clothing care device. The product offers six different panel options in various finishes, spanning from Crystal Mirror to Cotta Charcoal, to allow users the freedom to find just the right fit for their home aesthetic.

Samsung Newsroom met with AirDresser product designers Jinsook Park and Jaejin Lee, and UX designers Haeyoon Park and Seungwoo Choi, to hear about how they designed an AirDresser with a Bespoke touch.

Accounting for the Preferences of Users Around the World

It’s not easy coming up with a design that will suit the tastes of such a broad range of users. The designers of the Bespoke AirDresser, in particular, had to put great thought into designing a final product that would captivate users from different cultures with varying values and living conditions.

The designers thus surveyed users, asking questions like where they would install the Bespoke AirDresser, how each member of their household would use it and what types of garments they would maintain with it. The insights gained from the surveys were then used to design the AirDresser’s clothing care experience. Samsung was also able to analyze clothing management experiences across different countries and generations from a total of 6,000 global users.

“People from different countries have different methods for taking care of their clothes. The global usage data for the first model laid the groundwork for the Bespoke AirDresser’s main features,” said Haeyoon Park. “We conducted interim assessments on not just the aesthetics, but also the convenience of the control panel and whether the option names and different clothing care cycles made sense to everyone.”

The designers also took accessibility into account to ensure they were creating a product that would be easy for anyone to use. “We did an ergonomic analysis and determined where the control panel should be, based on users’ average height and the viewing angle,” said Seungwoo Choi. “We also incorporated braille into the control panel for visually impaired users, and added different default audio tones for each option and process step in order to assist hearing-impaired consumers.”

Balancing Usability and Aesthetics

But for a solution to truly represent the best in home appliances, its beauty must be complemented by convenience. “We had to balance aesthetics and functionality while designing the Bespoke AirDresser’s range of accessories, such as the hangers that are made to maintain the form and fit of garments,” related designer Jinsook Park. “When outstanding usability is guaranteed, the beauty that the designers have established is accentuated all the more.”

It is also important to establish the right UX design. For instance, something as minor as the text being the wrong color or the sequence of information being slightly off can make the product difficult to use. “We’ve been working with GUI (Graphical User Interface) and UI (User Interface) designers since the planning stage to ensure that the product delivers information logically and consistently,” said Seungwoo Choi. “While working on the design, we conducted usability tests and strived to maintain a balance between usability and aesthetic appeal by studying whether design elements are affected by personal tastes, whether they affect usage patterns, and so on.”

Allowing the AirDresser to Become a Part of Day-to-Day Life

With its meticulous and detailed design, the Bespoke AirDresser is sure to be a fit with users’ interior spaces. The product’s door is designed to take up less space, while its replaceable front panel creates a feeling of spaciousness.

The panel is available in six different colors¹ and materials that include crystal mirror, glam and cotta. “If you need a mirror or are going for a gorgeous interior aesthetic, then go for the glam glass,” recommended designer Jaejin Lee. “If you would like to establish calm tones in your home, I recommend cotta.”

And the Bespoke AirDresser’s interface is a great complement to users’ day-to-day lives as well. The interface provides recommended cycles and automatic settings for each user so that they don’t have to worry about which cycle option to choose. For instance, if the user usually wears shirts on weekdays and outdoor clothing during the weekends, then the Bespoke AirDresser will display the shirt cycle first on weekdays and the outdoor clothing cycle first on weekends. “The Bespoke AirDresser recommends cycles using information like season, and also provides AI features to allow the users’ garments to be dried in the Bespoke AirDresser once they are done being washed,” said Haeyoon Park. “The more the Bespoke AirDresser is used, the more personalized and capable of fitting the user’s unique lifestyle it becomes.”

Making Home Appliances Fun

Even after the product has been launched, the designers are still working to make the Bespoke AirDresser captivating to everyone. “Home appliances provide convenience, but they can also come with stress because they are related to doing chores,” said Haeyoon Park. “We are continuing to analyze whether users experience any inconvenience in our quest to establish a product that makes consumers’ lives more convenient while also making using home appliances enjoyable.”

“Design trends are changing all the time, so I study trends in fields like fashion and furniture in order to better reflect users’ tastes,” said Jinsook Park. “I focus especially on furniture design, because it is a great reference for structure and design elements. I’d like to utilize this knowledge to come up with a design that provides convenience and meets users’ needs.”

These designers have strived to deliver both convenience and aesthetic beauty in the Bespoke AirDresser by delving deep into the lifestyles of consumers and analyzing their usage. Going forward, they will continue going to great lengths to provide users with the best possible experiences.

¹ Color and material options may differ by country.

To celebrate the release of Samsung’s latest Bespoke lineup, the company is collaborating with three artists and brands – Thibaud Hérem, Andy Rementer and HAY – to highlight how the Bespoke refrigerator’s wide range of color and panel choices lets users bring creativity and personal flair into their home spaces.

The third artist from this collaboration project to be spotlighted is Danish lifestyle brand HAY. Founded by creative directors Mette and Rolf Hay, HAY is committed to working with top designers from all over the world. Inspired by nature and the natural ingredients commonly found in refrigerators, HAY has created five new colors exclusively for Samsung’s Bespoke panels. Those colors are Cream, Squama, Dusty Blueberry, Artichoke and Cabbage.

In the exclusive video and Q&A below, Mette Hay explains more about what went into the five exclusive colors that HAY designed for the Bespoke refrigerator line.

Q: Can you talk a bit about who you are and what you do?

I’m Mette Hay, the co-founder of HAY, a design company based in Copenhagen, Denmark. I started HAY with my husband Rolf almost 20 years ago.

Q: What is HAY all about? What should the world know about your designs?

Rolf and I had a vision of a company that works with the world’s best designers and manufacturers to create affordable, high-quality products.

Rolf has a passion for furniture. For me, it’s more about the small things; the things you hold in your hands every day. There is no project that is too small or simple for me. It excites me to find a gap in our industry; an item where there has been no other product like it from a design point of view. That’s one of the reasons I was so excited about our collaboration with Samsung.

Color very much informs my work. Most brands will select colors for a year or a season; at HAY we choose colors for each individual product. I feel that the product itself is what dictates the colors, and that they are an essential part of the design.

Q: Why collaborate with Samsung? What does the Samsung brand represent to you?

When I think of Samsung, I think of a global company that makes high-quality, technical products. It’s very different from what we do at HAY, but we still have this overlap when it comes to our sense of quality.

I was excited when Samsung contacted us to create a color scale for their new Bespoke Collection. As I said, I like to work with everyday objects, and this gave me the opportunity to do that.

Samsung was running a beautiful exhibition in Milan when we met them in 2019. After I had seen the exhibition, the decision to work with them became an easy one to make.

Q: What has it been like collaborating with Samsung?

In order for a collaboration to be successful, both parties need to bring something special to the table. HAY brings a fresh eye to this project, and Samsung likes our style and approach to color.

This isn’t the first time we’ve collaborated with another brand on a color scale for an existing product. It’s a fun and interesting way to work.

We always do an individual color scale for each new product; we start from scratch with colors. And that’s because, for me, the colors and the item itself go hand-in-hand.

Q: Can you talk a bit about the color choices for the fridges? Why is color important in a kitchen?

It didn’t take me long to decide that the colors of the HAY Bespoke Collection should connect back to the foods we typically have in our fridges.

We therefore started by looking at different categories of ingredients. This resulted in us establishing blue, green and cream tones. All the colors we settled on work well in all kinds of kitchens; home kitchens, office kitchens and even in HAY House’s own kitchen. They’re colors that will stand out but aren’t overpowering. The various elements can also be combined in different ways depending on what the customer wants, which is very useful.

Q: How do you hope people will react to this collaboration? What would you like them to say about it?

I hope that people will be able to see HAY’s unique touch in the Bespoke Collection. HAY is known for bright colors; but in this case, it was really important to me that the palette we chose was something that I’d be happy with in my own kitchen.

An item like a fridge – a straightforward, everyday item – can be a design object too. Its design shouldn’t be overwhelming, because it’s going to be so central to your kitchen. It should absolutely bring you joy though.

The second artist of this collaboration project being spotlighted is American pop artist Andy Rementer. Inspired by vintage typography and flea-market finds, Rementer’s unique compositions feature human and animal protagonists depicted in bright colors with wild patterns for a witty feel – often with a dark edge. Rementer’s design for the Bespoke 4-Door Flex is available in the United States on Samsung.com.

In order to find out more about how Rementer brought his signature style to the Bespoke lineup, Samsung Newsroom sat down with the artist to learn more.

Limited-edition panels designed by Andy Rementer for Bespoke

Q: You are known for your distinct and colorful artwork style. Would you say that your work is primarily influenced by the people and places you encounter?

I get a lot of inspiration from the characters I encounter in the streets, as well as from figurative paintings from art history. Generally, I don’t aim to illustrate real people and instead try to depict a more simplified, graphic version of a character within my visual world.

Q: Your visual language encompasses various mediums and subjects, but one thing that remains consistent across all your mediums seems to be your love for patterns and color. Where do you draw inspiration from for your patterns?

I love discovering patterns from visual media such as fashion, signage and architecture, and enjoy putting my own spin on them. I may include anything from a polka dot pattern spotted on a vintage dress to an unusual brick texture I encountered on the façade of a building. I find that patterns are a great way to add texture and dimension to flat mediums.

Q: How did you find the collaboration process? Was there anything in particular that was different from the way you usually work?

I have never created artwork for an appliance before, especially for one as important as the refrigerator. My process involved considering the unique shape of the final object as well as its function in the home, so I found it interesting to consider how to create images that are to be seen multiple times throughout the day by different sets of eyes, at different heights and at different angles.

Artist Andy Rementer

Q: What was your focus during this collaboration project? Please tell us about the theme and messaging you wanted to convey to the domestic space through your special edition designs.

In all of the designs I created, there are characters depicted in different situations. Some of them are going about their day and some are simply hanging out and taking it easy. I wanted to incorporate the themes of enjoying everyday life, being with others and taking a break, as these are all occurrences that usually happen around the refrigerator in one’s home.

Q: What are your opinions on the range of color and material options for the Bespoke line’s panels? How would you put together a Bespoke for your own home?

I think the Bespoke I would assemble would incorporate the more neutral swatches of panel and finish, as I’ve always preferred this kind of design for my home. That’s just my personal preference, though; since colors and finishes play such a strong role in Bespoke’s design, I would imagine that someone with a stronger sense of color could create some really interesting contrasts with the different color swatches to create a more colorful space.

Q: The Bespoke x Andy Rementer refrigerators are so unique that they are set to have a big influence on the interior aesthetic of a home. What kind of interior décor do you envision these refrigerators in?

Since color plays a strong role in the designs, I might imagine the refrigerators working well in a few different scenarios. Given the bold colors, they could fit nicely along with a very neutral and clean decor, which might be my preference. But, perhaps someone with a stronger sense of color and contrast could balance them within a more colorful space as well. Regardless, I hope they bring joy and perhaps a fun daily moment to the kitchen.

The first artist of this collaboration project to be spotlighted is Thibaud Hérem. Born in France and now based in London, Hérem is an illustrator who depicts those everyday forms found in nature and architecture through fine linework. Hand-drawn with fine-tipped pens, Hérem’s work depicts a side of the everyday – the ‘soul’ – unable to be captured through photography.

An exclusive design by Thibaud Hérem of Fontainebleau for Samsung’s Bespoke refrigerators is now available in limited edition in France, Italy, and Poland.

In order to find out more about the intricate artwork of Thibaud Hérem and how he brought his Bespoke designs to life for this collaboration, Samsung Global Newsroom spoke with the artist to learn more.

Limited-edition panels designed by Thibaud Hérem for Bespoke

Q: In your work, you convey the beauty and intricacy of everyday life – particularly that of buildings – through architectural drawing. What made you choose this focus for your work?

The simple things we encounter every day are great sources of inspiration for me. I have always drawn and sketched, but the most important aspect of being an illustrator is just to observe, something I do all the time. Drawing portraits of the buildings around me, or that I simply just like the look of, is a way for me to convey unique emotions and stories to the public.

Architecture is not just the everyday object that is visible, but also the story and history of a culture. This affects me greatly, personally, hence why I chose it as my main subject.

Q: We hear that this collaboration is your first collaboration with a global electronics company. What led you to collaborate with Samsung on this Bespoke project in particular?

This is indeed my first collaboration with such a large technology corporation, and I am hugely grateful that this ‘first’ is with Samsung. I firmly believe that the best collaborations come about when each party involved brings their own expertise to the table; in fact, being so different in the nature of our industries is what actually brought us closer together.

With this collaboration, I wanted to share something that our products all have in common: science, and creativity.

Q: What was your main focus during this collaboration? Please tell us about the feeling you wanted to convey with your special-edition designs.

For this collaboration, I wanted to explore my own culture within my own practice, hence the inclusion of French and English landmarks in my designs for Bespoke. Working with designs of famous landmarks has always been something important to my practice.

The fact that my designs for this collaboration were to be associated with such a crucial, everyday product was, for me, an amazing challenge, and I think it has changed the relationship my drawings have with the viewer. The resulting designs have brought them closer to the viewer physically, and the promise of constant interaction given the domestic nature of the Bespoke product makes that connection more intimate.

Q: We heard that it usually takes 100 to 200 hours – sometimes 600 to 700 hours, or even more – for you to complete your elaborate works. How long did the drawings for the Bespoke special edition project take?

I use a 0.1 mm-width pen, and most of the time trace 4 lines per millimeter. Therefore, it does indeed take a lot of time to complete a drawing, but my practice is all about technique. I take the time to perfect my drawings because I see my art as a craft, and am always working hard to get better at my skill. In total, this project ended up taking over 1,000 hours to complete.

Artist Thibaud Hérem

Q: What are your thoughts on the Bespoke line’s unique design which allows users to choose colors and finishes for their refrigerators?

Samsung’s Bespoke line brings life and art together, something that I think allows for a strong bond to be created between these two factors. It also provides a way for people to experience more art in their daily lives, something that I consider a benefit to society as art has such a powerful emotional effect on people – for the better.

I am very excited to have been a part of such a creative project with Samsung, and I look forward to seeing more such collaborations.

Q: What are your opinions on the range of color and material options for the Bespoke line’s panels? Do you have any particular favorites?

I think that the entire range of colors and finishes available on the Bespoke line is very nice. As well as being tasteful, they suit the inclusion of drawings such as my own well.

Honestly speaking, I would like to furnish my home with all my designs in all kinds of finishes and colors, as I see each panel as art in and of itself. I feel like such an arrangement will provide the awe-inspiring feeling one gets when one is at an exhibition.

Q: Do you have anything further to say to those interested in purchasing the Bespoke Thibaud Hérem Editions?

If you are an individual who chooses to purchase home appliances such as the Bespoke x Thibaud Hérem lineup that combines practical use with creativity, you are clearly an individual who pursues an artistic life – and in my eyes, is admiring paradise!

Over the past year, we have been spending more time at home with more people doing more things under one roof. For some, this has meant that home management – keeping everything running smoothly and clean – has become quite complicated.

This ‘new normal’ way of living has driven the need for an ecosystem of products, IoT solutions, and digital services that streamline daily routines and help us run our homes more efficiently through automation and smart recommendations.

At Bespoke Home 2021, Samsung introduced SmartThings services that are already available or will become available in 2021, helping to make life at home seamless and free up more time and energy for the things that matter.

SmartThings Cooking

Whether out of curiosity or necessity, many of us have upgraded our cooking game this past year.

SmartThings Cooking can help upgrade your culinary journey by seamlessly integrating your kitchen experience from meal prep to shopping. Powered by Whisk’s Food AI, SmartThings Cooking learns your unique tastes, preferences, and nutritional goals to curate personalized recipe recommendations and meal plans. By understanding your favorite ingredients or devices and groceries you have on hand, the service suggests recipes you will like, guides you through the planning, shopping, and cooking processes — all while communicating directly with your smart Samsung kitchen appliances.

If you own a Family Hub, SmartThings Cooking can link with your fridge’s ViewInside cameras. Using AI food recognition capabilities, the cameras can automatically scan the products inside your fridge and identify them. You can view this on your Family Hub screen.¹

An automatic Meal Planner recommends meals for the week and generates shopping lists for missing ingredients. If you like, you can then connect directly to online grocery retailers for checkout straight from your smartphone.

When you’re ready to start cooking, SmartThings Cooking becomes your sous-chef as your Samsung appliances communicate directly with each other. SmartThings Cooking will send recipe data straight to your smart range or oven to make sure that your settings are entered precisely, giving you one less thing to worry about. Bon appetite!

SmartThings Clothing Care

Although suits and formal wear don’t get worn as much as they used to, we still fill hampers on a daily basis. SmartThings Clothing Care, which works with smart Samsung washers and dryers, as well as the new Bespoke AirDresser, provides three key services so you can sort it all out with ease.

The service can recommend cycles for your wash based on garment materials, your usage patterns, weather, and season.

SmartThings Clothing Care also keeps track of the detergent levels in your washer and features a Smart Reorder² function that helps you manage and purchase laundry supplies by placing orders online.

Starting in the second half of 2021,³ custom cycles are also easy to manage with SmartThings Clothing Care. You can store up to ten custom cycles and name them yourself, so if you have a penchant for delicate vintage clothes or leather you can save separate options for each of them.

SmartThings Air

With parents, kids, pets and roommates running around the house, it’s critical to stay aware of air quality in various parts of the home as well as outside.

SmartThings Air gives you important information about air quality in each part of your home, and even outside.

SmartThings Air can suggest helpful tips and even automate settings that activate synced air conditioners, air purifiers, air sensors, and window sensors to manage your surrounding air quality.⁴ Breathe easy with real-time air quality alerts and functions that are tailored to your needs while SmartThings Air gives you the information you need to ensure your home’s ventilation and air circulation are in check.

SmartThings Pet

If you’ve ever wished you had a way to keep an eye on your pet while you’re away, SmartThings Pet is the service for you.

When in Pet Care Mode, the service uses the camera on Samsung’s Jet Bot AI+* robot vacuum to record videos of your pet whenever it comes into view, and send those videos to you in real time. The Jet Bot AI+* is powered by Intel AI, and can learn to recognize your pet.

In addition, the service can connect to other SmartThings devices in your home including air conditioners, lights, air purifiers and more, letting you change the settings remotely to make your pet as comfortable as possible, even when you’re not at home.

^* The new product names go into effect on July 5, 2021. This is a change to the product name only. Jet Bot AI+ will become Bespoke Jet Bot AI+.

** All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹ Unavailable on mobile. Availability and functionality may vary by region.

² Currently available in the U.S., with plans to expand to select markets. Availability and functionality may vary by region.

³ U.S. only, with plans to expand to select markets. Availability and functionality may vary by region.

⁴ Availability and functionality may vary by region.

The events of the past year have brought great change to our everyday lives. Lockdowns have required many of us to spend more time at home, and transformed our homes themselves into classrooms, offices and even gyms. This trend has led to greater demand for appliances that cater to multifunctional spaces, as well as devices that make it easy to keep our homes safe and hygienic.

Read on to find out how Samsung’s Bespoke appliances, introduced at the company’s recent ‘Bespoke Home 2021’ event, can help address those needs.

Get More Use Out of Your Space

More than four in ten European consumers reported in a recent Samsung survey that they are doing things at home these days that they would not have done previously.¹ In order to accommodate those new activities, households require appliances that are flexible and make sure homes are kept safe from pollutants.

Samsung Bespoke air purifier: Indoor air quality is an important thing to consider when trying to squeeze more functionality out of spaces with poor ventilation. This becomes all the more important given the fact that 47 percent of Americans in a Samsung survey reported that they are creating new wellness spaces in their homes, mainly in basements, living rooms and bedrooms.² This can be a concern, as concentrations of some pollutants can be two to five times higher in indoor air compared to outdoor air according to the U.S. Environmental Protection Agency.³

Samsung’s new Bespoke air purifier pulls in air from five directions to make sure that the air around you is fresh, and connects to SmartThings Air to make it easy to maintain your household’s air quality remotely. If you have a furry companion, use Pet mode to increase airflow in Low mode by 20 percent⁴ to capture hard-to-see pet hairs more effectively. The smart Bespoke air purifier has a four-step filtration system and is tested by the Association of Home Appliance Manufacturers(AHAM).⁵

The Bespoke air purifier will be available in the U.S. in a choice of gray and deep green models later this year. Whether you are meditating, doing burpees or just enjoying some peace and quiet, make sure you’re breathing fresh air with the Bespoke air purifier.

Samsung Bespoke Cube refrigerator: Groceries aren’t the only things we need to store at cool temperatures. As consumers spend more time at home, they require more specialized storage for items like wine and cosmetics. The Samsung Bespoke Cube refrigerator is designed to meet these needs, with a compact form that can be placed anywhere, as well as precise temperature settings, ranging from five to 18 degrees Celsius, which can be optimized based on whatever is being stored inside – whether it be wine, beer, cosmetics, supplements, or even pet food. The unit is also quiet, which means you can place it in your bedroom or study without worrying about noise.

Keeping Your Home Hygienic

The events of the past year have brought concerns about household hygiene to the forefront. However, with people constantly moving about in the house, trying to keep everything safe and hygienic can feel overwhelming. Samsung’s home appliances offer convenient solutions in this area by making it easier to protect your home from various pollutants.

Samsung Bespoke Jet: Samsung’s latest Jet stick vacuum makes cleaning a breeze with its all-in-one Clean Station and charging dock.

Once you finish vacuuming and dock your Samsung Bespoke Jet, it utilizes Samsung’s patented Air Pulse technology to empty out the dustbin while recharging the battery. The all-in-one Clean Station in the new Bespoke Jet features an Advanced Filtration System that traps 99.999% of fine dust and allergens.⁶

The device’s Digital Inverter Technology enables it to offer up to 210 watts of suction power⁷ for top-tier performance, while its best-in-class lightweight design maximizes portability, weighing in at roughly 2.5 kilograms and featuring a Slim Action Brush. The combination of less hassle, less strain, and three beautiful Bespoke colors will change the way you vacuum your home.

Samsung Bespoke water purifier: The Bespoke water purifier is the smart new way to keep clean, filtered water at your fingertips. The device is modular, allowing you to choose whether you would like one or two faucets, and whether you would prefer only room temperature water filtration or hot/cold filtration as well.⁸ These modules fit under your sink to save countertop space, and the faucets come in a beautiful Bespoke design that offers a choice of six colors.

The Samsung Bespoke Water Purifier has had a total of 73 filtration claims certified by NSF International, and comes with an Auto Clean feature that drains and cleans the connected water pipes every few days to make sure there is no buildup. The purifier can notify users on their smartphone when the filter needs to be changed, and it also features a smart faucet that allows you to choose exactly how much water you need and the temperature you’d like.

Samsung Bespoke ShoeDresser: Samsung’s ShoeDresser is a first-of-its-kind innovation in the world of home shoe care. Using the same JetAir technology as the AirDresser, a UV deodorizing filter and a xenon UV lamp, the ShoeDresser is capable of deodorizing, dehumidifying and removing bacteria from your shoes.⁹

Samsung Bespoke AirDresser: Samsung’s garment care device, the AirDresser, will now be available in Bespoke colors. Utilizing powerful JetSteam technology, the AirDresser refreshes clothes, bedding, soft toys and more, and is certified by Intertek to remove more than 99 percent of viruses, household dust mites, bacteria and other substances.¹⁰ The Samsung Bespoke AirDresser also comes with a new humidity sensor that more accurately reads humidity levels inside the device to reduce cycle times by approximately 15 percent.¹¹ You can also link your AirDresser to SmartThings to automatically receive cycle recommendations based on what you’re washing, and even set your AirDresser automatically once your wash cycle is done.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹ Samsung consumer survey conducted in nine European countries, Nov 2020 (n= 10,000)

² Samsung consumer survey conducted in the United States, Aug 2020 (n=1,000)

³ The EPA is an independent executive agency of the United States federal government that is tasked with environmental protection matters. The EPA sets health standards for air pollution.

⁴ Based on internal testing, compared with a previous model.

⁵ The results reported are within the minimum and maximum limits of measurability of the ANSI/AHAM AC-1-2015 & AHAM AC-1-2019 “Association of Home Appliance Manufacturers Method for Measuring Performance of Portable Household Electric Room Air Cleaners” Test Method.

⁶ Based on internal testing. Results may vary depending on individual use.

⁷ Suction tested based on the IEC62885-2 Cl. 5.8 standard and at the inlet of the non-motorized tool, using Jet mode. Based on internal tests.

⁸ Hot and cold filtration modules sold separately. Users can add cold or hot/cold filtration, but not hot filtration only.

⁹ The Sanitize course for shoes of Samsung ShoeDresser can remove more than 99.9% of the bacteria from shoes, certified by Intertek.

¹⁰ Eliminates: 1) 99% of house dust mites, based on testing by Intertek/BAF certification using a ‘sanitize’ course. 2) 99% of odor-causing gases (isovaleric acid: sweat, 4-ethenyl pyridine: tobacco, valeraldehyde: roasting meat, and tetrachloroethylene: dry cleaning) based on testing by Intertek using a ‘normal’ course. 3) 99% of harmful substances (perchloroethylene) based on testing by Intertek using a ‘normal’ course.

¹¹ Compared to previous model.

The introduction of Samsung’s flagship Bespoke refrigerator lineup has changed how we view refrigerator design. It’s done this by bringing three revolutionary ideas to the table: a customizable and interchangeable front panel design, modularity that allows consumers to choose and add the optimal storage configurations to suit their needs, and a sleek, modern look that fits seamlessly into any kitchen.

Read on for more information on how Bespoke is revolutionizing appliance design, as well as details on the exciting collaborations that were announced at Samsung’s ‘Bespoke Home’ event.

Color Me Bespoke

Soothing, neutral tones. Classic black and white. Soft pastel hues. Bold, saturated tones that make a statement. Bespoke’s color options are wide and varied, and suited to every taste. What really sets the lineup apart, however, is the ability to combine this diverse palette with a wide range of materials and finishes. It goes without saying that this is more than just a colorful fridge.

Bespoke panels are available in finishes that go beyond simply basic metals. If you’re looking for a warm, earthy look, opt for the Cotta metal finish, which features a clay-like texture. If your kitchen features big windows, the glossy Glam Glass finish will reflect sunlight beautifully throughout the room.

Bespoke’s color options have been expanded for the refrigerator lineup’s global rollout this year, with eight options available in the U.S. and up to 14 options in Europe, depending on the model. Whether it’s a classic 4-Door refrigerator, a simple Bottom Mount Freezer, or a combination of 1-Door and Bottom Mount Freezer modules, you’ll be able to create a Bespoke fridge that combines the storage you need and the aesthetic you want to fit your lifestyle.

Going forward, Samsung will continue to add more options to Bespoke’s palette that cater to consumers’ ever-changing preferences, as well as the latest trends. Plus, with Bespoke’s interchangeable design, consumers can continue to explore different possibilities for their fridge by outfitting it with new panels that cater to their lifestyle.

Modular Design, Seamless Fit

Imagine having a refrigerator that transforms alongside you to give you a truly bespoke experience. When experiencing a significant lifestyle change, you don’t need to toss out what you’ve been using and replace it with something new. Instead, you can simply add what you have into what you need.

For example, you can use the 2-Door unit when you’re living on your own, and later – when you get a roommate or move in with a significant other, for example – add another 1-Door or 2-Door module to transform your fridge into a double-door model. When you find yourself needing extra storage to accommodate a growing family, simply add a Bottom Mount Freezer or another 1-Door module, depending on your lifestyle.

The doors on each module are also reversible and designed to open easily, giving you the freedom to place your Bespoke refrigerator next to furniture or a wall without worrying about the door not having enough space to open.

Inspiring Collaborations

Samsung’s recent ‘Bespoke Home’ event saw the company reveal three collaborative Bespoke refrigerator designs, which will be available in select markets as exclusive collections.

Thibaud Hérem x Samsung

Together with French illustrator Thibaud Hérem, Samsung has created a Bespoke design for the European market that consists of three 1-Door modules that come together to depict Fontainebleau. Furthermore, in partnership with pop artist Andy Rementer, Samsung has created a 4-Door Flex design for the U.S. market that reflects the playful and colorful style of Rementer’s work.

Andy Rementer x Samsung

In addition to these designs, the ‘Bespoke Home’ event also offered a peek at a collaboration between Samsung and the Danish lifestyle brand HAY. The collection, which introduces five new colors to the Bespoke range, was inspired by natural food ingredients found in European kitchens.

HAY x Samsung

Through collaborations like these, Samsung continues to push the limits of what refrigerators can offer for consumers of all lifestyles and design preferences.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

If you didn’t manage to tune into the event live, take a look at the video below for a highlight reel of the most exciting announcements from the event, and visit our special Samsung Bespoke webpage to learn more about Samsung’s latest home appliance innovations, designed with customization at their core.

These collaborations reflect Samsung’s pursuit of redefining “white goods” by pushing the boundaries of design for home appliances.

“Samsung’s position as a lifestyle brand is growing in global markets and we’re ready to demonstrate our leadership in design by showcasing the unlimited possibilities of the Bespoke Home,” said Harry Choi, Head of Design Team, Digital Appliances, Samsung Electronics. “We want to use our products to transform home appliances into statement pieces that allow customers to bring a piece of art into their homes in a new way.”

Make a Statement With a Work of Art

Thibaud Hérem

Thibaud Hérem is a passionate French illustrator who paints buildings and architecture with incredible hand-drawn detail.

Three drawings personally significant to Hérem adorn Bespoke refrigerator exteriors in this collaboration. These are the Chateau de Fontainebleau; for its contributions to French art and culture, the London city skyline; which he drew to commemorate the 150^th anniversary of the London Underground, and the Notre Dame Cathedral in Paris; which is known for its incredible architecture that has withstood the ages.

Hérem’s Bespoke panel designs are already being sold in Korea, with the Fontainebleau design slated for a limited-edition launch in France, Italy, and Poland via Samsung.com.

Thibaud Hérem x Samsung

Andy Rementer

Andy Rementer is a pop artist based in the U.S. known for his instantly recognizable, bright and colorful pop designs from his work with international brands.

Rementer has created three designs for the Bespoke lineup—the first piece, called “Together”, highlights diversity, multi-ethnic communication and peace. The second design, called “City”, features a scene of a bustling and colorful city full of movement and vitality. The third design is from his “Portraits” collection and represents the thoughts people have about food and drink. It features the wistful expression of a person enjoying a beverage.

Rementer’s Bespoke panel design, “Together”, will be available in the U.S. on Samsung.com.

Andy Rementer x Samsung

HAY x Samsung

Founded by the eponymous Creative Directors Mette and Rolf Hay, HAY is a Danish lifestyle brand committed to working with their generation’s best designers from all over the world. In this collaboration, HAY has created five new colors exclusively for Samsung’s Bespoke panels, inspired by nature and natural food ingredients. The custom-blended colors include Cream, Squama, Dusty Blueberry, Artichoke and Cabbage.

HAY x Samsung

“We are delighted to announce the global expansion of our Bespoke lineup, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs,” said JaeSeung Lee, President and Head of Digital Appliances Business at Samsung Electronics. “It is our mission to develop products that help consumers manage and run their lives better.”

The Customizable Fridge Goes Global

The Bespoke refrigerator lineup is expanding to North America, Latin America, Europe, CIS, the Middle East, and select regions across Asia and Africa. Bespoke comes in over 20 original colors and seven finishes worldwide, providing a generous number of combinations to choose from. The Bespoke refrigerator also offers Samsung’s trademark large capacity, convenience, and powerful cooling performance.

In North America, consumers can choose from a 4-Door Flex, a 1-Door Column, or a 2-Door Bottom-Mount Freezer. Samsung created a variety of unique metal colors for the region, including Champagne Rose Steel, Navy Steel, and Matte Black Steel.

In Europe, Bespoke is available in 1-Door and Slim 1-Door options, and Bottom-Mount Freezer models in 1.8- and 2-meter options with six different finishes and a broad palette, ranging from classic white to soft pastels and statement colors.

A Kitchen Packaged for You

The new Bespoke kitchen package is Samsung’s first global expansion of Bespoke products beyond refrigerators, bringing the philosophy of customized appliances to the entire kitchen starting with markets in the U.S. and Europe. Launching in the second half of this year, the North American offering centers on the company’s flagship Bespoke refrigerators and expands to include a Bespoke range, microwave oven and dishwasher, exquisitely built in the same look-and-feel as the refrigerator.

The package allows customers to unify or mix and match their kitchen aesthetic around their favorite color and finish, with choices of Matte Black Steel, Navy Steel, Champagne Rose Steel and White Glass.

Appliances That Plug Right Into Your Lifestyle

Samsung will also launch its expanded lineup of purposeful lifestyle appliances in North America and Europe this year, including Bespoke AirDresser, Bespoke air purifier, and Bespoke Jet stick vacuum cleaner. With homes doubling as offices, gyms and classrooms, these new Bespoke Home appliances address day-to-day needs by providing more flexibility, automation and hygiene.

New lifestyle appliances that are launching in North America and Europe include:

• Bespoke AirDresser delivers a range of clothing care solutions to ensure that garments are kept in tip-top shape and does it with upgraded Bespoke style. It launches in Europe and in the U.S. in the second half of 2021.

• Bespoke air purifier draws air from five directions to purify the air rapidly and intensively, even in large spaces. Its ultrafine purification system can remove 99.999 percent of 0.01µm dust,* while the 3 Way smart discharge circulates clean air in various directions. The unit is available in a range of designs and colors and launches in the U.S. during the third quarter.

• Bespoke Jet comes with a Clean Station and charging station attached, offering users a comprehensive cleaning solution. Once done vacuuming, the user simply docks the vacuum and it’ll empty and charge on its own. The new Bespoke Jet will be available in three colors and launches in U.S., Europe, CIS and Southeast Asia in the second half of 2021.

• Jet Bot AI+** is the first robot vacuum to come equipped with an Intel® AI solution. The smart vacuum leverages its object recognition technology, along with its LiDAR and 3D sensors to identify objects and determine the optimal cleaning path. Also outfitted with a camera, Jet Bot AI+** is integrated with the SmartThings app to assist with remote home monitoring. It will be available in U.S., Europe, CIS and Southeast Asia in the second half of 2021.

Other new lifestyle appliances include: 

• Bespoke ShoeDresser pampers your favorite shoes so they feel fresh after each wear. The unit deodorizes, dehumidifies, and dries shoes based on their material and shape, ensuring they are maintained with proper care.

• Bespoke Cube refrigerator*** provides modular storage for items other than groceries, such as wine, beer and beauty products. This device is quiet enough to have in the bedroom or next to the sofa, or wherever one prefers to hold special items that need to stay cool.

• Bespoke water purifier*** is available with a single faucet or multiple faucets. It is equipped with a four-level filter system and can filter up to 2,500 liters of water, which is enough for a four-person family to drink for a year. Water volume and temperature can be set by voice control using Bixby.

SmartThings Support Your Connected Life

Samsung’s vision for the Bespoke Home also emphasizes connected living through AI and automation. Driving this vision is Samsung’s SmartThings, which provides users with a centralized and effortless home management platform.

• SmartThings Cooking provides personalized meal plans and recipes that reflect user preferences and fridge inventory, automatically applying cooking temperatures and modes based on each recipe directly to synced cooking appliances. The service is already available in North America and select countries in Europe.

• SmartThings Pet syncs with home appliances like the Bespoke air purifier and Jet Bot AI+** robot vacuum to let users check on their pet when not at home. The service is set to launch globally in Europe, Latin America, and Asia during the second half of 2021.

• SmartThings Clothing Care syncs with the Bespoke AirDresser as well as smart washers and dryers to make laundry days more efficient. The service recommends device cycles and settings for optimal care, taking the guesswork out. The SmartThings Clothing Care service is currently available in the U.S. and Europe. The update to connect the new Bespoke AirDresser will be available in the U.S. and select European markets in the second half of 2021.

• SmartThings Air syncs with Samsung’s air purifier and air conditioner to monitor air quality in and outside the user’s home in real time. It launches in the U.S. in the second half of 2021.

* Based on internal testing in accordance with the Korea Air Cleaning Association indoor air purifier test and evaluation (SPS-KACA 002-0132:2018). Reduced the amount of 0.01µm dust by 99.999% after 13 minutes using the High mode. Results may vary depending on the actual usage conditions.

** The new product names go into effect on July 5, 2021. This is a change to the product name only. Jet Bot AI+ will become Bespoke Jet Bot AI+.

*** Currently only available in Korean market

Today, our homes have become multifunctional. Living rooms are now doubling as yoga studios, movie theaters, and makeshift classrooms. The kitchen counter has become a remote office desk. Living in this ‘new normal’ has required us to become more creative about how to fit our daily routines into limited spaces.

From the way we use our rooms to the materials we use in our interior design, so many things have changed inside our homes – except our appliances.

At Samsung, we believe that now is the time for our appliances to change. Appliances must be designed beautifully to satisfy the tastes of our trendy, discerning customers; they must have flexible features so that they can be fit to each user’s unique lifestyle needs; they must be connected, not just for connectivity’s sake, but to truly streamline and enrich the home management experience.

And of course, all of these innovations must be pursued with sustainability in mind. For home appliances, that means creating durable products with longer lifespans to reduce needless waste and developing new technologies that help consumers reduce consumption of water and energy without sacrificing performance.

This is our vision for appliances in the Bespoke Home.

Designed for You

The Bespoke Home begins with Samsung’s flagship Bespoke refrigerators, which will be expanding across global markets in 2021. This line offers personalized design, with interchangeable panels available in many colors and finishes.

The response so far to Bespoke refrigerators has been tremendous. Early adopters love that Bespoke comes in an array of changeable colors and materials that fit any interior décor. The fridges also have a sleek, flat-front design that gives them a built-in appearance.

In the U.S. this year, we are introducing the Bespoke in an all-new model, the 4-Door Flex, as well as in the 1-Door Column and the Bottom-Mount Freezer (BMF) types. With glass and steel finishes, there are eight color options. We will also be expanding our Bespoke lineup across Europe in the 1-Door and BMF models, with plans to launch in additional markets in the second half of 2021.

This year, we are also excited to introduce new and exclusive collections of our Bespoke refrigerators in collaboration with leading designers, which we plan to further discuss at our upcoming event.

But we are not stopping with the kitchen. The customizable Bespoke design philosophy is coming to appliances throughout the home – giving you more freedom to decide what your appliances will look like.

Flexible for You

An important aspect of the Bespoke refrigerator is flexibility. It has a modular design that allows you to pick and choose the size and style of the unit, as well as flexible temperature controls for different compartments that let you control how you store your food.

For the Bespoke Home, we’ve taken this central idea of flexibility and applied it to other appliances.

We know that the same chores, be it vacuuming or airing out the house or doing laundry, do not mean the same thing in every household. This is why in our Bespoke Home vision, appliances have features that can be adjusted as your household needs change.

Whether you are welcoming new members into your family, taking on a home improvement project to change out your floors or getting serious about cooking at home, we want your appliance experiences to evolve to fit your needs.

Connected for You

The Bespoke Home also includes seamless connectivity powered by IoT services, AI and automation to create customized and holistic home solutions that bring appliances together. Samsung’s SmartThings services streamline housework to let you focus on the activities you enjoy and to help you get more out of everyday home experiences.

Samsung is the only brand that can bring these fundamental changes to your home seamlessly. With our dual leadership in hardware and software and an expansive range of devices compatible with SmartThings, the possibilities for a connected home are endless.

Connecting your appliances to SmartThings is set to help your appliances cater to your own personal lifestyle, habits and preferences. Whether you want to find a recipe that works perfectly with your Samsung oven or you’re looking for the right wash cycle for a delicate garment, SmartThings will have you covered.

The services you will see at Bespoke Home 2021 are going to offer a glimpse into the future. The smart home is about more than being able to remotely turn your machines on or change their settings: we are creating services for a home that truly knows you and is customized to your interests and needs.

A New Vision for the Home

We are excited to show you the modern designs, flexible features and smart connectivity that will make up our Bespoke Home vision on May 11. We will be showcasing our existing products that have been evolved with new features and functionalities, as well as presenting some completely new products and services. In addition, we are excited to share with you our sustainability vision and goals. The world has changed so much over the past year, and it is time for our appliances to catch up. We look forward to seeing you at Bespoke Home 2021.

“While the role of appliances hasn’t changed much over the past century, our home lifestyles have changed rapidly,” said J.S. Lee, President and Head of Digital Appliances Business at Samsung Electronics. “Today’s homes are smarter and our tastes in design are more diverse and sophisticated. We expect our appliances to reflect the way we live now. That’s why we created Bespoke —tailor-made to fit today’s more plugged-in needs and refined tastes.”

Bespoke Home

The ‘Bespoke Home’ event showcases Samsung’s most consumer-centric products to date, including yet-to-be-unveiled lifestyle appliances that embody the Bespoke philosophy of personalization through customization, flexible functionality, and connected living.

Samsung’s new Bespoke kitchen and lifestyle appliances address evolving needs that consumers face every day. With its latest innovations, Samsung envisions a home—a Bespoke Home—that fits right into diverse consumer lifestyles.

Designed for Me

Today’s consumers have more diverse and discerning tastes. These “prosumers” want to customize and curate their home environment to better reflect their personal tastes. To meet that need, Samsung has designed its expanded Bespoke lineup to allow users to harmonize appliances with their home décor and lifestyle demands through customizable and modular aspects.

Flexible for Me

During the pandemic, homes have become increasingly multi-functional, doubling as gyms, offices and classrooms. With the extended Bespoke lineup, Samsung provides appliances that have flexible features and modular designs to fit consumers’ lifestyles. From being able to add units to accommodate household changes, to adjusting fridge shelving and cooling temperatures, consumers can maximize and personalize home spaces for enhanced functionality.

Smart for Me

As people rely on connectivity more than ever before, they expect their appliances to also utilize connectivity for a smarter and more efficient home lifestyle. To meet this need, Samsung uses AI and SmartThings to provide effortless home management solutions that save time while boosting efficiency.

The Bespoke Home is well-supported by Samsung’s SmartThings platform, including a culinary service that offers recipe recommendations, online grocery shopping, meal planning, and so on; a pet care platform that offers remote home monitoring; a smart wardrobe management system that offers clothing care instructions; an intuitive air quality monitoring system, and other IoT services​.

Sustainable for All

With consumers spending more time at home, they want to live more sustainably by reducing waste and energy consumption. Samsung is committed to offering more durable, energy-efficient products to help consumers reduce their carbon footprint.

Samsung designed Bespoke refrigerators with interchangeable panels and modular designs that allow users to update their fridges over time, extending product lifespans. Moreover, Samsung washing machines maximize detergent efficiency and water flow while saving energy through Ecobubble, QuickDrive, and AI technology, which not only reduce cycle times but also allow powerful cleaning at lower temperatures. Since 2012, Samsung has steadily increased its use of recycled plastics in its home appliance products, and will introduce upcycled eco packages, starting in Korea this year.

For more information about Bespoke and Samsung’s new lifestyle appliances, watch the ‘Bespoke Home’ 2021 launch event on Newsroom.samsung.com, Samsung’s global YouTube channel and Samsung.com on May 11 at 23:00 KST (10:00 EDT, 15:00 BST, 21:00 Thailand).

Samsung Digital Appliances welcomes you to experience a new way of home living.

At BESPOKE HOME 2021, Samsung will be introducing its Bespoke Home vision, along with the latest products and technologies that align with this new direction.

The event will be streaming on Samsung Newsroom, Samsung.com, and Samsung YouTube on May 11 at 23:00 KST(10:00 EDT, 15:00 BST, 21:00 Thailand).

In anticipation of the products’ release, Samsung has installed an exciting video campaign featuring the latest Bespoke appliances in Seoul’s COEX K-pop Square, a landmark and popular destination for K-pop fans and locals alike located in the southern business district of the city.

Each of the four videos showcases a different lifestyle type from single living all the way through to growing families, and highlights how the latest Bespoke appliances, including refrigerators, dishwashers and washer-dryer pairs, can be customized to suit each household’s needs.

Screened on COEX’s iconic outdoor Samsung LED display that is larger in size than four basketball courts, the campaign draws focus to the home appliance customization possibilities that await users once the products begin their global roll-out later in the year.

The Bespoke video campaign will run in COEX K-pop Square through the month of February. Take a look at the video below to see the campaign in action.

“Consumers, especially millennials, are spending more time at home and demanding products that enhance their everyday lives with customized features,” said JaeSeung Lee, President and Head of Samsung Electronics’ Digital Appliances Division. “Great, reliable performance is now a basic expectation. The standard for a better, smarter home experience is now decided by how closely appliances can be ‘fit’ to various customer lifestyles.”

Introducing a More Tailored Take on Appliance Design

Customization is already a key feature of Samsung appliances. Guided by a design philosophy first introduced with a project known as Project PRISM, Samsung appliances cater to users’ unique needs, reflecting their lifestyles just as a prism refracts light into various colors.

That customizable, lifestyle-centric philosophy is epitomized by Samsung’s Bespoke refrigerators. The company’s flagship refrigerator lineup was first introduced in Korea in 2019, and has since expanded into global markets. Offering multiple types of modules (1-Door, BMF, 4-Door), along with panels that can be customized with various colors and finishes, the Bespoke range challenges industry norms by empowering users to customize their fridge to their décor, rather than vice versa.

Bespoke turned out to be a game-changer, driving two-thirds of refrigerator sales in Korea, and proving that consumers – particularly millennials – are in the market for appliances that answer their unique lifestyle needs. The refrigerators went on to launch in select markets around the world, bringing a revolution in home appliances wherever they went.

Launching the ‘Bespoke Home’ Era

In Samsung’s vision for the future, the concept of customizing appliances to fit users’ lifestyles does not stop with refrigerators. Indeed, the company is constantly exploring ways to add customizable elements to a wide range of appliances – from staple appliances like refrigerators to relatively new categories of devices, including air purifiers and the clothing care device AirDresser.

The company’s vision does not stop at hardware design, either. Equipping appliances with AI capabilities and connectivity will be crucial for creating more holistic and personalized user experiences. Washing machines that automatically relay cycle information to dryers, refrigerators that know when milk will go bad, air purifiers that switch on automatically when air quality drops – these are a few examples of how Samsung is using its leadership in connectivity and intelligence to put the consumer at the center of every appliance experience.

While continuously upgrading software in devices like the beloved Family Hub refrigerator, Samsung is continuously enhancing its SmartThings ecosystem with services that allow consumers to input personal preferences and manage their appliances for a more closely tailored experience.

The idea of taking a more bespoke approach to home appliance design will take center stage at CES 2021. Not only will Samsung kick off Bespoke’s entry in the U.S. market with the unveiling of the all-new Samsung Bespoke 4-Door Flex refrigerator, but the company will also reveal exciting new ways that its smart appliances work with users and each other to make life easier for all lifestyles.

“We see the future of Bespoke home appliances as not only being about design, but about performance, hygiene, and sustainability as well,” says Lee. Samsung is excited to present this new way of thinking about home appliances, beginning at this year’s CES. We look forward to another year of developing innovations that put consumers’ needs first.”

Samsung Electronics today announced that its BESPOKE refrigerator will be available in the U.S. this year. To be unveiled for the first time at CES 2021, the BESPOKE lineup will include an all-new 4-Door Flex format that has sleek lines and a contemporary flat-panel design with recessed handles, blending seamlessly into existing kitchens for various lifestyles. The 4-Door Flex also features a new Beverage Center and an improved Flex Zone. The lineup will also include Column and Bottom Mount Freezer formats, allowing for modular configurations that can grow to fit each household’s unique needs.

BESPOKE refrigerators offer a dynamic mix of design options, with eight unique colors and glass or steel finishes. Color options include Grey Glass, Sky Blue Glass, Navy Steel, Champagne Steel, Matte Black Steel, Navy Glass, White Glass, and Rose Pink Glass.

“As families spend more time at home—and in the heart of the home, the kitchen—they’re investing in home appliances they can personalize, which is exactly what our BESPOKE lineup offers,” said John Herrington, Senior Vice President, General Manager of Home Appliances. “BESPOKE refrigerators are customizable on the outside with a variety of colors, materials, and finishes that you can select to match your style, and also customizable on the inside with convertible drawers and other unique features.”

The 4-Door Flex Brings New Features for All Your Refrigeration Needs

Maintaining the sleek overall design of the unit, Samsung Bespoke 4-Door Flex comes with a new Beverage Center inside the upper-left door that provides quick access two different ways, with an internal, filtered water dispenser and built-in AutoFill water pitcher. The AutoFill water pitcher automatically refills with fresh, filtered water, or you can easily infuse the water with a flavor of your choice. The refrigerator also features a Dual Ice Maker, which can make not only regular ice cubes but also small “ice bites,” which chill drinks faster.

Samsung Bespoke 4-Door Flex features an improved Flex Zone, a versatile compartment that converts from fridge to freezer temperatures, offering the flexibility to meet a family’s food storage needs. The improved Flex Zone has five different temperature settings: Freeze, Soft Freeze, Meat/Fish, Fruits/Veggies, and Beverage. There is also a Flex Crisper that allows you to store meat or fish at the optimal temperature, as well as a Crisper+ that keeps your fruit and vegetables fresher for longer.

In addition to the U.S., Samsung is also introducing the BESPOKE refrigerator lineup across the MENA and European regions in 2021—expanding beyond the Northern European and Asian markets where it is currently available.

More information on BESPOKE will be on display at Samsung’s virtual CES exhibit from January 11 to 14. For more information about Samsung’s latest products, please visit https://www.samsung.com/us/explore/experiences/ces2021.

And Samsung’s home appliances are keeping abreast of this trend by offering smart, stylish ways to establish a home environment that is uniquely designed to match your tastes and needs. Below, we introduce three Samsung appliances that are bringing a whole new level of personalization to some of the home appliances that we rely on most.

Customize Your ‘Stylish’ Lifestyle

Rethink what a refrigerator can be with Samsung’s Bespoke refrigerator line. Bespoke allows you to curate the refrigerator that’s right for you, with a variety of types and colors that you can mix and match. Do you do a lot of your grocery shopping in the frozen foods aisle? Bring on an extra-large freezer. Changing the wallpaper in your home? Tailor the color of your refrigerator to match. Whatever your needs and décor of choice, Bespoke fits seamlessly into your lifestyle to make keeping food fresh more stylish than ever.

Bespoke is expanding across the globe, and will soon be available in the European market. Check out the video below to see how the Bespoke line can be customized for you:

Customize Your ‘Smart’ Lifestyle

An intelligent washing machine that learns about you – we said, why not? Samsung’s latest washer and dryer lineup, launched in Europe in August, comes with an industry-first cycle recommendation feature that analyzes your preferences and offers laundry advice. Tired of having to select the cotton cycle each time, or scrolling through to find the right mode for your athletic wear? Give the WW9800T washer a spin, and let the machine find the best settings for you each time you turn it on. And with AI Wash, your smart washer can set optimal water and detergent levels based on smart sensors that automatically gauge each load.

For even more deeply personalized recommendations, use Laundry Planner and Laundry Recipe, which are connected to your phone via SmartThings. There, you can set wash times to fit your schedule – no more running back home to catch the laundry right when it finishes. With Laundry Recipe, you can find the best mode for your wash by entering the specific items included in your load.

Best of all, these intuitive controls and smart recommendations actually make it easier to use your washing machine, not harder. Top off your revitalized laundry experience with Auto Cycle Link, which will automatically set a paired dryer to the right settings to follow your specific wash.

Customize Your ‘Hygienic’ Lifestyle

It always pays to be wary of the pollutants in the air, dust on our floors and allergens in our clothing that can negatively affect our home environments. But every home is different, and no single solution is a perfect fit for all. That’s where Samsung’s revolutionary AirDresser comes in, offering a whole new personalized experience with over 20 different modes that utilize powerful steam to sanitize and deodorize.

But today’s consumers are looking for ways to sanitize more than just their clothing, which is why the AirDresser offers excellent care for all types of fabric items, including bedding and children’s soft toys. Now, you can enjoy high-quality, gentle sanitizing care for both delicate and often-used fabric items without having to visit the dry cleaner.

Need some advice on the best ways to clean your garments? Fire up SmartThings to find recommendations tailored to you. The ‘Care Recipe’ feature recommends the best mode for cleaning each of your items, while ‘My Closet’ suggests courses of action for your specific fabric types. What’s more, ‘Special Course’ allows you to download additional cleaning modes and cycles with settings that are tailored to specific garment types to ensure the utmost care is taken.

* Bespoke will initially launch in Europe in four color options, with more offerings to be released over time.

** Bespoke will initially only offer the 1-door unit in the Nordic region. As the line launches in more regions across Europe, an increasing number of models will be released.

JaeSeung Lee, Head of Digital Appliances, Samsung Electronics

Recalibrating Our Strategy in a Changing World

The home has always been a central part of lives – it is, after all, where we begin and end most of our days. But now, as many people around the world practice social distancing, home becomes more important than ever.

The pandemic has resulted in all of us re-assessing the spaces in which we live along with the ways we operate and prioritize things in our daily routines. This had led to many people reorienting their lifestyles, personal and professional, to lead the most healthy, sustainable and productive lifestyle possible, whatever the situation they may be in.

Such changes of mindset and habits are in line with the vision Samsung Electronics has for its digital appliances division, one of moving beyond simply manufacturing appliances and towards becoming a truly consumer-centric lifestyle brand. We look to innovate so that consumers can enrich their home experiences and express their own personalities through our appliances in this changing world.

The Home as a Flexible, Personalized Space

As our consumers spend more and more time at home, the boundary between places of work and places of relaxation has shifted and people are increasingly repurposing their space to serve as multi-function spots – be they as a vacation spot, a party room, a makeshift gym, an office space, a bar or a cafe.

Today, the concept of the “home” has become more flexible so as to include all kinds of individual lifestyles and habits. Naturally, we felt that it was time for appliances to evolve in the same way, too.

The Era of Customizable Home Appliances

With our customizable home appliances, Samsung has pioneered a new age in the history of domestic gadgets based on the belief that today’s appliances should go beyond simply helping users complete their housework and that they must take the lead in innovating the lifestyles they fit into. We are constantly listening to our consumers and innovating our portfolio accordingly in a way that will allow us all to reflect our actual lifestyles – no matter how they may change, now or in the future.

Our Bespoke refrigerator line is the forerunner of this new direction. The concept started with on fundamental question: the average consumer users their refrigerator for ten years, a period of time in which so much can change, so way shouldn’t their refrigerator be able to change with them? Getting married, moving to a new city, having children, getting a new job – all of these changes can result in new needs, want and requirements for users of their domestic appliances. Therefore, for each change, the Bespoke line offers a variety of types, colors, and finishes that can answer the call.

However, the Bespoke line is not the only Samsung product to offer such personalization; this capability has expanded beyond refrigerators with our new line of laundry devices that are designed to adapt to user preferences with each use. Equipped with artificial intelligence, the new WW9800T washer learns user-preferred settings and combines this knowledge with big data to recommend the best cycle for optimal washing.

Our AirDresser also serves as a customized garment care solution for a diverse range of lifestyle needs, such as cleaning, sanitizing, or de-wrinkling. Whether your main cleaning priority is your suit jackets, your evening dresses, or your baby’s soft stuffed toys, the AirDresser has a cycle for you to gently steam and sanitize, keeping your lifestyle hygienic. When desiging the AirDresser, we merged sleek, contemporary design with high-performance technology, opening up a whole new appliance category capable of addressing the increasing consumer demand for health and hygiene-conscious products at home.

Keeping Hygiene Top of Mind for Both Indoors and Outdoors

We at Samsung are aware that the pandemic has made consumers much more aware of the need to maintain and manage best-practices hygiene routines, both for themselves personally and also within their homes.

This recent heightened demand for cleanliness has boosted our vacuum cleaner sales in the Latin American region by 350% compared to the previous year. Our global air purifier sales have also increased by 410% from January to July this year compared to the same timeframe last year. What this has led to is that in addition to creating innovative new products like the AirDresser, Samsung is looking closely at its entire existing portfolio through the lens of hygiene, as well.

For example, Samsung’s Clean Station took aim at an inconvenience that most of us accepted as being unavoidable: having dust fly back into the air whenever we emptied our vacuum cleaners’ dustbins. Pairing seamlessly with the Samsung Jet stick vacuum cleaner, the Clean Station lets consumers empty their dustbins right into a disposable bag with the touch of a button – and with no dust escaping back into the air.

Sustainability is Here to Stay

As they spend more time at home, consumers have also become more acutely aware of how their daily habits, including the use of home appliances, can impact the environment. Consumers today are challenging us to be bolder in our pursuit of eco-friendly, energy-efficient, sustainable products that align with their personal values surrounding environmental conservation.

For example, in the midst of the current pandemic, consumers are now shopping for groceries fewer times a week but buying in bulk when they do. This means that many consumers are looking for larger refrigerators but don’t want to see their electricity consumption spike. Samsung’s new RB7300 BMF refrigerator maximizes storage capacity with Samsung’s SpaceMax and applies eco-friendly structures to improve energy efficiency by 30%.

Furthermore, our new lineup of high efficiency washing machines and dryers also reduces washing time by up to 50% and energy usage by 20% thanks to Samsung’s proprietary QuickDrive technology. Additionally, with our EcoBubble technology that is capable of activating detergent even in cold water, consumers can save additional energy that may have been used to heat water.

Looking Ahead: Innovation That Reflects Our Users

Samsung is committed to developing appliances that do more than just clean, cool, and purify. Our trusted home appliances are now being upgraded to the next level with Samsung’s leading IoT and artificial intelligence capabilities which allow our products to communicate with their users and vice versa. Digital appliances are set to evolve into digital “assistants” that understand our patterns of behavior and work to create a home environment optimized for each household.

By continuing our close collaborations with internal research organizations as well as external experts, we hope to introduce home appliances that will truly understand you and your home.

We will always challenge ourselves to find the next big technical breakthrough and deliver on higher performance for users, but we know that technology without purpose leads to nowhere. We will always have our doors open to our consumers and put consumers at the center to create appliances that truly enrich each user’s lifestyle.

Samsung’s Bespoke refrigerators come in a range of different-sized compartments for users to mix and match according to their household size, diet choice and lifestyle. Users can choose from three different panel textures and 11 different colors to suit their personal aesthetic. The customizable Bespoke refrigerator lineup has recently taken markets all over the world by storm by merit of its eye-catching color choices and flexible design styles.

Samsung Newsroom sat down with the man in charge of designing the Bespoke range, Harry Choi, head of the Design team at Samsung Electronics’ Consumer Electronics Division, to learn more.

Q: The global launch of the Bespoke refrigerator range has garnered much attention worldwide. What are your thoughts about this development?

Since its launch last year, our Bespoke refrigerator has been a huge hit. It has been a great honor to have achieved such distinguished recognition at several major international design awards – our stylish refrigerator won a gold award at the International Forum (iF) Design Awards this year and was also a winner of the 2020 NYCxDESIGN Awards in the Kitchen Product category. Not only are these accolades an incredible honor, I believe they also serve as a surefire testament to how innovative our Bespoke range is.

European designers and products are known to be preeminent in their field, so I feel especially proud that our designs are being recognized there. I look forward to seeing users around the world enjoy our products.

Q: How did you conceive of the design for Bespoke refrigerators?

Today’s user aspires to have a coordinated design aesthetic in their home, in everything from their home appliances to their décor to their cutlery. Functionality used to be the most important purchasing factor for home appliances, but that is now viewed as a given – personal taste has come to the forefront of such decisions. Users do not want to have to decide between function and design when selecting appliances and are increasingly valuing the ability to express themselves with their home appliance choices.

Furthermore, I had observed that the role of the kitchen in the home was changing. Today’s kitchen is not just a place for cooking; it is a space where family members gather to work, play, or spend quality time together. Keeping in mind this new residential trend of utilizing the kitchen in multi-faceted ways, I devised a refrigerator that can evolve along with the lifestyles of our users. The design conceptualization for the Bespoke refrigerator started with the idea that refrigerators should not all be uniform and that they should be able to be built according to consumer tastes instead.

Q: Bespoke refrigerators come in an eye-catching array of colors. Why did you decide to place such an emphasis on color?

Color is the best way to intuitively change the traditionally rigid image of the refrigerator. We experimented with a great number of colors to effectively move past this image; since beauty is in the eye of the beholder, my team and I conceived of a wide color range for users to choose from.

In addition to these color choices, we also devised a range of texture options, as well as a variety of module sizes, to best match any individual’s lifestyle. In designing these options, we researched the relationship users have with their refrigerators extensively – from how they use their fridge to where they put it and how large it is. By curating a range of design choices that include both unprecedented novelty and timeless style, we worked hard to provide options that could suit any lifestyle.

Q: What was front of mind for you when selecting the right colors, materials and modules to offer users?

Reflecting the values and the lifestyle that users today pursue. Our focus was on making the Bespoke refrigerator line into a palette with which users can express their own creativity thanks to the infinite design combinations available.

In the past, we used to refer to the latest trending colors for decisions such as these. For the Bespoke range, however, we decided to pursue more daring color options that can stand out and bring life to spaces – while of course providing more traditional and muted options for those users that want to match their refrigerator to their existing interior.

Q: The 2020 Bespoke lineup includes some new color swatch additions. What are they?

This year’s additions to the Bespoke color lineup have been inspired by the architectures and color pallets of Stockholm, Berlin and Seoul, three cities known for being diverse and artistic cultural centers. I am pleased to say that these color options are available to customers in select markets around the globe. At the moment, our color offerings vary by region.

Q: What is new to the Bespoke lineup in terms of texture swatches in 2020?

While the color of a refrigerator is the first thing a user appreciates, the texture of the product surely comes next given that every time they go to open or close their refrigerator, they are interacting with it. In order to provide users with a range of agreeably tactile options that could stand the test of time, we made and tested over one hundred mock ups, and our Color Cotta, Satin Glass and Glam Mirror swatches are the results of this.

Color Cotta has the appearance of baked brick yet has been carefully crafted with a miniscule granular texture to avoid any rough sensations. Satin Glass and Glam Mirror were crafted with low-saturation colors to enhance the appeal of the kitchen more broadly and fit seamlessly into a kitchen’s aesthetic. We worked hard on designing a color selection and combination that was as diverse as possible for users.

Q: What design innovations have you introduced for users’ convenience?

While having many color options is of course a bonus, it might as well be slightly overwhelming at first. To help with this, we introduced detachable panels into the Bespoke refrigerator range so that users can change colors with ease. The panels have a soft but tense cushion with magnets on the back of them so they can be firmly attached to the frame of the refrigerator yet easily replaced as users desire. Users can also customize the direction of their door’s swing; whether they want to open from left to right or vice-versa.

Q: Bespoke refrigerators allow for creative self-expression. In fact, some artists have even used them as canvases. Do you have any projects in the future that include this kind of artistic collaboration?

I was genuinely surprised by the outcome of the Bespoke Design Competition held in Korea as I had no idea that home appliance design was such a cross-generational interest – we saw a lot of interest from young designers. This taught me that today’s users have moved beyond just taking into account the functionality of their consumer electronics and are starting to value cultural and creative elements, too. Going forward, I want to lay the foundation for collaboration with a variety of artists.

Furthermore, we are planning collaborations with a variety of brands, including global furniture and interior design brands. With these projects, we are looking to bring together Samsung’s philosophy of technical innovation with creative philosophies that put the consumer and their lifestyle front and center.

Q: How would you describe the home lifestyle culture Samsung’s appliances offer users?

Conventionally, when we purchase furniture pieces, we consider how and whether it will fit into our home based on aesthetic and taste preferences. But home appliances do not seem to be subject to this same level of consideration.

Ten years ago, my main priority when designing refrigerators was how to make them stand out. Nowadays, our research goes deep into user lifestyles and environments so that we can develop home appliances that fit seamlessly into a user’s existing aesthetic. I expect that, in the near future, we will be considering our home appliances in exactly the same way we might consider a stylish sofa or a sleek coffee table – which is to say, as part of our overall interior design aesthetic.

Q: Bespoke has only recently opened up a new category of lifestyle appliances. What are the next steps for developing this design approach further?

Samsung opened up this new chapter of consumer electronics built to fit user taste on the basis of a profound understanding of and empathy for the diverse ways people live their lives. Going forward, we would like to design products that continue to place the value of each individual’s lifestyle at their core. Through continuous consumer research and communication, we will work hard to help our users enjoy their own lifestyles to the fullest by developing products that are as pleasing to look at as they are to use.

With its customizable and intuitive design, diverse color palette and advanced food management performance, Samsung’s Bespoke refrigerator is a design-forward and creative kitchen appliance that lets users express themselves in their homes much as they do with their traditional home décor pieces.

The Samsung Bespoke refrigerator is now set to launch in global markets, starting with China and followed by Europe and the CIS region.

Your Refrigerator, Your Style, Your Way

Ushering in a new era of customizable home appliances, the Bespoke refrigerator provides the ultimate in stylish kitchen innovations, able to suit a variety of consumer lifestyles. Not only can users match their refrigerator’s color swatches to their personal taste and needs, but they can also configure their appliance’s material and module type.

The Bespoke refrigerator lineup features three models all identical in depth and height – 24” 1-door, 18” 1-door and 2-door BMF – that can easily be mixed and matched depending on the user’s space, tastes and requirements.

A One-Of-A-Kind Appliance

While the choice to purchase larger home appliances would normally see users concede their own tastes and color palettes for necessity and function, with Samsung’s Bespoke refrigerator, such compromise is a thing of the past.

Each Bespoke refrigerator features an innovative door panel that can be personalized with a unique color-material-finish (CMF)¹ reflecting the personal taste and home décor preferences of its user. Not only are there up to 11² color swatches to choose from, users can also choose which color and texture their Bespoke refrigerator is finished with, providing users not only with a pleasant tactile experience but also the opportunity to express their own style.

The colors available for users to choose from range from lighter tones such as White, Pink, Beige and Lavender all the way through to darker Navy, Graphite and Charcoal swatches. The three texture choices – Satin Glass, Color Cotta and Glam Mirror – allow for further customization thanks to the different luster each provides. Satin Glass is a delicate glass option with a silk-smooth finish; Color Cotta is a metal texture with the warmth of baked terracotta; and Glam Mirror is a brilliant glass swatch that dazzles with light.

Built to Your Taste

No matter your living situation or taste preferences, there is a Bespoke design combination tailored for you. For those who live as a couple, the 2-door module with a Flex compartment can provide just the right amount of space. For those living alone, the 24” 1-door module that fits seamlessly into your existing décor might be the best choice. The 18” 1-door module can also be added for additional space if needed. Those with kitchens that need to grow over time can add on as many modules as they need, since all options are identical in depth and height to provide a uniform look when installed side by side.

With the wide variety of color and finishing options, the possibilities are endless when choosing a style that matches – and is able to keep up – with the way you live.

Stay tuned to Samsung Newsroom for more information on the Bespoke refrigerator and its revolutionary design customization options.

¹ Only available in CIS

² Color options vary by model and region.

The Bespoke refrigerator ushers in a new era of customizable home appliances, underlining Samsung’s dedication to creating products that truly reflect evolving consumer lifestyles. Customizable according to user preference, Bespoke allows consumers to tailor their own configurations by material, color, and module to match various lifestyles and interior design concepts.

“Samsung is creating new kitchen innovations with Bespoke by catering to individual preferences across a wide spectrum of consumer lifestyles,” said Eugene Chung, Vice President of Digital Appliances, Samsung Electronics. “We are excited to offer consumers around the world the opportunity to satisfy their lifestyle needs through our aspirational Bespoke refrigerator.”

Personalized Design Details

The lineup includes three models: a 24” 1-door module; an 18” 1-door module, and a 2-door BMF module.¹ With these three different modular units, users can simply add a new model to their existing combination without the need to discard or replace the current model when adjusting to a lifestyle change or new décor. The product types can be mixed and matched to best reflect the user’s lifestyle, dietary habits, family size and kitchen layout. All models are identical in depth and height to allow a uniform look when installed side-by-side.

Aside from its modular design, each Bespoke comes with an innovative door panel that can be personalized with a unique color-material-finish (CMF) based on the user’s design preferences. With up to 11 colors² and three textures to choose from, consumers can mix and match to reflect user’s personal taste.

The color offering ranges from lavender and pink to burgundy and navy, delivering a diverse color palette for a wider variety of choice. The three textures – Satin Glass, Color Cotta, and Glam Mirror – further extends the customizability of Bespoke, with each texture radiating a subtle luster that is also pleasant to the touch. The polished feel of Satin Glass strikes the right balance between matte and glossy, while Color Cotta conveys the warmth of a freshly baked clay pot. Meanwhile, the Glam finish exquisitely highlights the space it occupies with a soft sheen.

Fresh Food Management

The Bespoke refrigerator helps vitalize all aspects of kitchen life by allowing consumers to maintain a healthy home environment that stems from proper food management using advanced refrigeration technologies.

Bespoke is equipped with a comprehensive range of features that provide consistent and efficient cooling to keep food fresher for longer.

• All Around Cooling cools each compartment of the fridge evenly from corner to corner by consistently checking the temperature and circulating cool air through strategically placed vents. This means food is kept at the optimum temperature to preserve freshness for longer.
• Metal Cooling also contributes to keeping food fresh, even when users frequently open and close the door. A Metal Cooling plate, Metal Shelf and Flat Metal Duct retains the cold, preventing the loss of cool air when the door is opened.
• No Frost technology helps maintain optimal temperature in every corner of the refrigerator by enhancing air circulation. It stops the buildup of ice on fresh food, like vegetables, and prevents the need to defrost the fridge.
• Users can also use the Power Freeze function to automatically set the freezer temperature to the lowest level to create a rapid blast of intensely cold air. It’s great for freezing or firming up frozen food, like ice cream, and making ice quickly.
• The Freezer/Fridge Convertible³ is an adjustable compartment, so users can easily switch back and forth between a freezer and a regular fridge compartment based on their refrigeration needs.

Bespoke is the perfect combination of advanced performance and aspirational design, delivering on Samsung’s promise for a practical kitchen appliance that elevates the home décor. The stylish refrigerator has been recognized by numerous awards across the globe this year, including the gold iF Design Award from Germany, the CES Innovation Award and NYCxDesign Award from the U.S., along with the AWE Product Award from China.

¹ Available modules vary by region: China has a 24” 1-door module (RR7000), an 18” 1-door module (RR5000), and a 2-door BMF module (RB3000); CIS has a 24” 1-door module (RR7000) and a 2-door BMF module (RB3000); Northern Europe has a 24” 1-door module (RR7000).

² Color options vary by model and region.

³ Only available in the RR7000 and the RR5000 models

The more we stay at home, the more we spend time with our consumer electronics, be they smartphones or domestic appliances. With regards to the latter, this means that the color and material choices of our appliances can have a big effect on our mood as well as the overall atmosphere of our homes. Samsung Electronics is opening up a new chapter in consumer electronics design with its Grande AI washing machine and dryer ranges available in a warm ‘greige’ (grey and beige) color and its BESPOKE refrigerator line, all of which come together to let users design their domestic spaces with utmost customization. Samsung Newsroom spoke with the designers in charge of determining the color, materials and finish (CMF) of these products to learn more.

(from left to right) CMF Designers Inhee Kim, Ji-won Hwang, Mina Kim and Mido Choi from Samsung Electronics’ Design Team

CMF Design: Adding the Finishing Touches

Domestic appliances, along with furniture pieces, are important elements in home interior design. Just as we might consider the time of day, place, and specific occasion of our daily schedules when choosing an outfit, we consider the color, material and finish of our appliances in order to establish a personal aesthetic and feel to our homes. CMF design is the practice of accentuating the aesthetic feel of a product by means of its colors, materials and finish.

Today’s customers go beyond considering just a product’s function or efficacy when selecting appliances for their home; the question of how well a device can fit into a home is just as important. “The larger a device is, the bigger its effect is on a room’s interior,” explained Ji-won Hwang. “This is why CMF design is important. Our role is to transform these consumer electronics products into objets d’art without overwhelming a customer’s personal domestic aesthetic.”

“When we first lay eyes on a product, instead of noticing its form, we take note of its color and its materials,” added Inhee Kim. “This makes CMF design the most important aspect of product design. When we CMF designers work with the very latest domestic appliances, we stress that developing a timeless aesthetic value is just as important as optimizing their functionalities because people will look to commit to an appliance for 10 years or more.”

BESPOKE: The Refrigerator of Choice

Today’s consumers aren’t interested in trends. Long gone are the days where a domestic product’s design is one-size-fits-all; today’s consumers are looking for uniqueness as a conduit for self-expression. Accordingly, Samsung’s CMF designers turned away from following design trends and moved instead to looking for ways to provide customers with a more diverse, and tailorable, range of options. The outcome of this is Samsung’s BESPOKE refrigerator line, products that herald the age of customizable home appliances. “Of course, our team could not have created the BESPOKE refrigerator line on or own,” affirmed all four CMF designers. “In pursuit of developing such a product, management, planning, development and production teams all came together.”

The 2020 line of BESPOKE refrigerators has a ‘city traveler’ aesthetic to it. “I was looking for colors that have somewhat of a universal appeal,” said Mina Kim, who proposed this aesthetic. “Many customers who are living in big cities these days are inspired by travel and the aesthetics of lifestyles that are different from their own. Following this train of thought, I came up with an aesthetic that allows users to bring the colors of a city they wish to visit into their own space.”

The CMF designers presented an array of vibrant color options based on the aesthetics of each city, and reflected some of them in products.
※ Actual colors of products to be released on the global market may differ from the colors presented above

‘Greige’: The Color of Comfort

Samsung’s Grande AI washing machine and dryer in ‘greige’ provide a relaxing and cozy home atmosphere

The work of a domestic appliance designer starts with an understanding of the target user’s lifestyle and living space. Not only is it important to create designs that make a product stand out, but in the case of domestic appliances specifically, it is of utmost importance that these products can blend into a user’s home seamlessly. “When designing a product, we look at various lifestyle elements, including local cultures and mindsets as well as general preferences for colors and materials,” explained Inhee Kim. “We consider how these aesthetic and lifestyle elements factor into the experience of owning a domestic appliance, from its first arrival into a household through to use and even cleaning.”

The color of Samsung’s Grande AI washing machine and dryer, ‘greige’, was accordingly inspired by people’s patterns of use. Consumer research found that many users have their dryers installed indoors and, ideally, place them beside or on top of their washing machines. However, lack of space in the laundry room often means that dryers end up being located in personal living spaces, which means their aesthetic qualities have to be able to match that of the living space. “When we came up with the Grande AI’s ‘greige’ color, our focus was on making the dryer look at home in the living space,” said Mido Choi. “This gray-beige color has a warm tone to it so that the dryer looks like a genuine piece of furniture, not just a machine.”

This same design process is what brought about the white swatch of Samsung’s ultra-lightweight vacuum cleaner, Samsung Jet Light. Understanding that many users are prone to hiding their vacuum cleaners after use in cupboards or other storage spaces due to their metallic swatches that often do not match with a household’s aesthetic, the Samsung Jet Light was designed with this bright coloring so that it is able to match with any interior; its white hue also embodies the device’s lightweight qualities as it weighs just 2.57kg.

It is a commonly-held belief that all-white objects can actually detract from a home’s interior given the color white’s capacity to show dirt easier, so upon seeing the product alone, consumers were not convinced of its applicability in the household. But all the CMF designers had to do was showcase how naturally the Samsung Jet Light integrates into any lifestyle setting to change the minds of skeptics. “When the Samsung Jet Light was first announced, we saw many comments online noting how well its color matched with a home’s interior,” noted Choe. “Due to the functional characteristics of a vacuum cleaner, we are somewhat restricted when it comes to material choice, so I think we have managed to establish the Samsung Jet Light as an impressive and aesthetically-pleasing domestic item through the color choice alone.”

For the same reason, Samsung’s portable induction cooktop ‘The Plate’ was the first Samsung induction product to be offered in white. With its almost completely white design, light aesthetic and compact design it fits well into white-themed interiors and is drawing positive responses from millennial users who enjoy home-cooking.

Personal Touches: Keeping Up with Users’ Evolving Tastes

Key to the way CMF designers think is the affirmation that they, too, are users. This philosophy motivates them to work harder to design products that they themselves would want to purchase and keep in their homes for a long time; on top of this, they keep users’ lifestyles and tastes front of mind so as to create appliances that are as aesthetically durable as they are functionally long-lasting.

“Given how long we intend to keep our home appliance products for after purchase, we will always seek out those that appeal to our own tastes the most,” noted Mina Kim. “Therefore, CMF design, which is all about developing designs that can match users’ lifestyles and tastes, is becoming increasingly important.”

When asked about what they think lies ahead for CMF design and Samsung’s home appliances more generally, Inhee Kim stressed the importance of sustainability. “I recently read a report that 70% of users consider a brand’s environmental footprint when looking to purchase products, so we will work hard to satisfy this expectation and incorporate renewable design into our work,” she said. “We are working to debut a design that features the aesthetic charm of handicraft art, something that consumers can enjoy because it is luxurious but also because it is sustainable.”

Samsung’s CMF designers have been working hard at integrating Samsung’s unique design philosophy and identity into its variety of domestic appliances. They will continue to present us with products that keep the concepts of the individual, the personal and the cutting-edge at their core.

“We’re proud to lead the home appliance industry by offering innovative products for every type of customer, and for every type of home, whether it’s your first apartment or your dream home,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “We’re excited to be back at KBIS to demonstrate how our personalized, connected products simplify everyday tasks so that you can spend more time doing what you love, with the people you love, in the space you love.”

Our living spaces are evolving. Home is no longer viewed as just a kitchen, a living room, and a bedroom. It’s where our friends and family members gather to share and relax with one another. At the same time, the boundaries between our physical and digital worlds are shrinking.

Samsung offers home appliances that eliminate those boundaries, allowing customers to make their living spaces anything they need, and want, them to be. And these appliances are just as beautiful as they are functional—no matter which type of product you are looking for, you will find design and color options that complement your personal style and match your home’s décor.

At KBIS 2020, Samsung will highlight connected products and, more importantly, curated experiences—an ecosystem of intelligent products that make household tasks more convenient than ever, freeing you up to do the things you enjoy most. That means ranges you can control via your favorite voice assistant, so you can adjust the time or temperature while you’re busy chopping vegetables. And it means personal care products that keep your most valuable fashion investments fresh, clean, and ready-to-wear.

All of the Samsung home appliances on display offer customers control over their connected devices, including the one at the center of the smart home: the Family Hub. Family Hub enables families to share life’s important moments with one another and manage the smart devices within their home. You can order groceries, share videos from your smartphone, view multiple cameras at-a-glance, and even be notified when your laundry is done—all on the screen of your refrigerator.

There will also be the new side-by-side refrigerator lineup, the new French door refrigerator lineup, the new slide-in range lineup, 4-Door Bespoke refrigerator, Jet stick vacuum cleaner, and AirDresser, showcased at the booth this year.

In addition to offering solutions for homeowners, Samsung will also display solutions for the home builder industry. As the builder segment has grown, Samsung has invested heavily in products and programs specifically for the home builder, designer, and distributor businesses. With industry-leading design, performance, and connectivity, Samsung is uniquely positioned to provide everything builders need to deliver the experiences that their customers expect from them. Samsung helps builders convert a prospect into a closing—and does it with the broadest, deepest lineup of home appliances, from entry-level to premium.

The latest Samsung innovations will be on display at Booth C6307 in the Las Vegas Convention Center. For more information about Samsung Home Appliances and Connected Living, please visit www.samsungbuilder.com.