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Bespoke Family Hub™+ – Samsung’s Most Intelligent and Customizable Refrigerator is Now Available


Bespoke 4-Door Flex™ Refrigerator with Family Hub™+ – the eighth generation of Samsung’s category defining smart refrigerator – is now available to reserve on Family Hub+ builds on a legacy of innovative appliance design that people have come to expect from America’s number one home appliance brand1.

Samsung Bespoke Family Hub+

“We pushed the boundaries for what appliances could do when we introduced Family Hub seven years ago – delivering smart technology in an appliance category that needed to match our evolving, connected lifestyles,” said Shane Higby, Head of Home Appliance Business, Samsung Electronics America. “Family Hub is still in a class of its own today – and our new Bespoke Family Hub+ pairs designer-inspired looks with intelligent technology that only Samsung can offer.”

The new Bespoke Family Hub+ refrigerator has an enhanced user experience to give you more convenient and intuitive controls for multi-tasking in the kitchen, and with Bespoke customization, you can choose from a variety of colors and finishes that reflect your personal style.

Samsung Bespoke Family Hub+

2x larger display for multi-tasking in the kitchen

Family Hub+ has redesigned, customizable dashboards for entertainment, family, smart home and cooking. The new dashboards are showcased on a beautifully designed 32-inch, bezel-less Full-HD screen – the industry’s largest screen2, and two times larger than standard Family Hub models. The larger dashboards offer more convenience while managing daily tasks like meal planning, shopping lists, family calendars while also keeping an eye on your smart home.

With a larger display and a new picture-in-picture (PIP) feature for Samsung TV Plus, you can easily view multiple apps on one screen. Choose from more than 190 Samsung TV Plus free channels3, so you can keep up with your favorite show while you search for recipes or update the family calendar. And with the new addition of Google Photos integration, you can easily transform the screen into a digital photo frame to display your favorite pictures.

Convenient control of your connected home

With a SmartThings Hub built-in, Family Hub+ now makes it easier to connect and control all of your compatible smart home devices right from one screen4, and a redesigned smart home dashboard offers more intuitive controls so you can manage your connected home in one place.

Dashboard enhancements also include more integrated SmartThings services, such as SmartThings Energy. SmartThings Energy allows you to see and manage your compatible Samsung appliance energy use, and offers ways to save energy using AI Energy Mode. The new mode automatically optimizes appliance settings to reduce the amount of energy consumed.5

A powerful cooking assistant

The enhanced cooking dashboard brings together all of Family Hub’s advanced food AI capabilities and SmartThings Cooking services to create a powerful cooking assistant that recommends personalized recipes and meal plans based on your preferences. The fridge’s built-in AI cameras can recognize food products, so you easily see what you have in the fridge, and what you need to shop for when you’re preparing a meal.

With the addition of SmartThings Cooking Community, you can find and try thousands of different recipes from all around the world. Communities allow you to share your favorite recipes and search for inspiration and cooking tips.

Samsung Bespoke personalization

Family Hub+ offers Bespoke customization in a variety of colors and finishes, allowing you to express your personal style like never before, and inside the fridge it has Samsung’s most popular Bespoke features. The Beverage Center™, which has a hidden interior water dispenser and AutoFill Water Pitcher, ensures refreshing cold and filtered water is always within reach. You can also add flavor to your water with fruit infusions or brew cold iced tea in your refrigerator using the pitcher’s built-in infuser.

The Beverage Center is complemented by a Dual Auto Ice Maker, which supplies both cubed ice or smaller Ice Bites™, which chill drinks faster. The fridge also has added convenience with Samsung’s FlexZone™ that allows you to adjust from fridge to freezer temperatures.

Reserve now through May 24 on and receive $200 credit toward a pre-order purchase. Pre-order May 25 through June 6 with an additional $1,000 instant savings – for a combined savings of $1,200.6 Bespoke Family Hub+ is available on and at select retailers nationwide starting June 7.

Bespoke Family Hub+ is available in full-depth ($4,999) and counter-depth ($5,099) models.

1 TraQline, Number 1 market share of large U.S. home appliance from 2016 to current (Q4 2022)
2 Refrigerator smart video screen
3 Channel offerings are updated monthly. Total number of channels may change in January of 2023
4 SmartThings Hub available on Family Hub+ models only; SmartThings app is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
5 Available on specific 2023 refrigerator models with a Wi-Fi update. Test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.
6 *18+ & 50 US/DC only. From 5/18/2023 9:00am EDT – 5/24/2023 11:59pm EDT, reserve BESPOKE 4-door Flex™ Family Hub Refrigerator on or the Samsung App, and receive $200 in Samsung Credit to be used toward the pre-order of BESPOKE 4-door Flex™ Family Hub Refrigerator (“Reservation Gift”). Reservation Gifts are only available while supplies last, and are a one-time use certificate; when first used, any value not used is lost. Gift is non-transferrable and limited to 1 per Qualifying Purchase. Reservation Gifts may only be used on or in the Samsung App for use towards an eligible purchase. Void where prohibited or restricted by law. If you return or cancel your purchase the discount will be lost. Samsung reserves the right to modify or discontinue offer at any time by posting notice on the app or website.

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