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Samsung, GRUBBRR and Partners Showcase the Digital Transformation of Dining Experiences at NRA 2023


Celebrity chef Robert Irvine hosts demonstrations at GRUBBRR and Samsung’s joint booth of Samsung displays to illustrate how technology is revitalizing the restaurant industry

Samsung Electronics America, Inc., an industry leader in the global display market, will showcase its display technologies at exhibitor booths on-site at the National Restaurant Association (NRA) Show 2023, in Chicago, Ill. (May 20-23), giving professionals in the food & beverage industry a look into how these solutions can revitalize dining experiences while simultaneously alleviating common industry challenges.

As the convenience of contactless technology becomes paramount to meet evolving consumer demands, Samsung Kiosks provide restaurants greater flexibility and customers more convenient dining experiences. In addition to featuring the Samsung Kiosk Tizen, which enables restaurants to optimize their customer journeys, the latest Samsung Kiosk Windows 10 IoT Enterprise edition, an interactive self-service display with expanded compatibility to help businesses and retailers maximize sales potential, will also be showcased by exhibitors at the show.

Winner of an Integrated Systems Europe (ISE) 2023 Best of Show award from AV Technology, the recently unveiled Windows Kiosk comes equipped with various CPU options—including a choice of Intel Celeron 6305E, Core i3 or Core i5 processors—as well as fast 8GB DRAM memory and a 256GB SSD for greater storage capacity.

“The National Restaurant Association’s State of the Industry report projects the food service industry to reach nearly a trillion dollars in sales  in 2023. Despite this growth, restaurants are struggling to consistently deliver quick and seamless service that their customers demand,” said Chris Mertens, Vice President of U.S. Sales, Displays, Samsung. “It is more important than ever that restaurants have technology that can help exceed these growing expectations by engaging consumers at every point of contact.”

Restaurants have already begun to embrace Samsung display solutions to not only streamline productivity but to create a satisfying experience at every point of contact for customers. At NRA, attendees will have the opportunity to see first hand how notable brands are actively using Samsung Kiosks through partnerships to meet consumer demand.


Samsung is a proud partner of innovators in the food and beverage space  that share a common goal to help advance the restaurant industry and create more impactful dining experiences.


Celebrity Chef Robert Irvine illustrates how Windows Kiosks are revolutionizing his restaurants at the GRUBBRR-Samsung booth

GRUBBRR and Samsung (booth #7237) partnered to create end-to-solutions that improve order accuracy and personalization for elevated customer experiences. The booth will feature the Samsung Tizen and Windows Kiosks showcasing quick service restaurant (QSR) brands, including  Duck Donuts and BugerFi. Celebrity Chef Robert Irvine, who has also integrated Samsung Kiosks powered by GRUBBRR in his own restaurants, will host demonstrations on-site at the booth on Sunday, May 21 at 2:00 pm-2:30 pm CT, where he will explain how the AI-powered kiosks are redefining restaurant dining experiences. The demonstration will be followed by a book signing with Irvine and food sampling of his staple FitCrunch bars.

Applova Streamlines Operations for all Restaurants Employing Samsung All-in-One Self-Serve Kiosks

Applova (booth #6272), the leading provider of innovative digital ordering solutions, teamed up with Samsung to launch an all-inclusive kiosk that provides state-of-the-art contactless ordering and payment solutions. The company’s intelligent user interface provides personalized, multi-tier upselling on every transaction by making recommendations of targeted and relevant add-ons helping restaurants streamline operations, capture more sales and hit profit targets.

Bite Provides Provides Unparalleled Facial Recognition Technology to Drive Sales for QSRs

A leader in self-service kiosks, Bite (booths #5862 & 5962) empowers fast casual and QSR brands to enhance in-store experiences. The company will feature the Samsung Windows Kiosk in its booth to showcase how the facial recognition technology recognizes repeat guests and increases average order sizes. In fact, restaurateurs saw a 15-20% rise in average order sizes when transactions were completed using Samsung Windows Kiosks.

Mad Mobile Helps Restaurants Balance Productivity and Unbeatable Experience

Striving to make restaurant experiences more efficient and simplified through innovative and reliable technology solutions, the Samsung Mad Mobile-powered self service Kiosks help save time and reduce labor costs. At NRA, attendees will witness how Mad Mobile (booth #5649) enables customers to order food on their own with self-service kiosks, which ultimately reduces wait times  andimproves the speed of food preparation.

Additional partners at NRA featuring Samsung Kiosks include the Kiosk Industry (booth #6475), eatOS (booth #6462) and Kluck (booth #8053). For more information on Samsung’s Kiosk solutions, please visit

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