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Samsung, GRUBBRR and Robert Irvine to Showcase New Collaboration at National Restaurant Association Show

Leading Restaurant Technology Company and Renowned Celebrity Chef Are Utilizing Samsung Kiosks to Revolutionize Restaurant Operations


Samsung Electronics America, an industry leader in the global display market and GRUBBRR, an industry-leading provider of self-ordering technologies that are revolutionizing the way commerce is transacted globally, announced today that they will be at the National Restaurant Association (NRA) Show along with GRUBBRR’s newest partner and investor, celebrity chef, restaurateur, and TV host Robert Irvine. Together, GRUBBRR and Chef Irvine will showcase Samsung’s display technologies, highlighting its various use cases throughout the restaurant industry. GRUBBRR’s solutions help power Samsung’s suite of restaurant technology.

Robert Irvine partnered with GRUBBRR in March 2023, joining as both an investor and brand ambassador. Together they are tackling challenges plaguing the restaurant industry, including labor shortages and rising food costs, and helping restaurant owners navigate the future of technology.

“Restaurants are struggling to consistently deliver quick and seamless service that their customers demand,” said Chris Mertens, Vice President of U.S. Sales, B2B Displays, Samsung. “As inflation and the upcoming recession continues to impact how consumers spend on dining experiences, restaurants can leverage technology that leaves a lasting impression while exceeding growing expectations.”

“The restaurant industry has traditionally been a laggard when it comes to technology adoption,” said Sam Zietz, CEO of GRUBBRR. “Together with Robert Irvine, we’re educating owners and operators in the industry about the value-add opportunities that come with technology and the absolute importance of evolving and adapting to changing consumer needs in the restaurant space.”


GRUBBRR’s self-ordering technologies have demonstrated an immediate impact on businesses by increasing revenue with upselling technology, decreasing operating costs by streamlining efficiency and reducing the dependency on labor, and improving the overall customer experience by expediting average transaction time, eliminating order inaccuracies, and implementing loyalty integrations.

“For years, one of the biggest issues for restaurants has been labor, whether it’s no labor or poor labor,” said Robert Irvine. “Self-ordering technologies are eliminating inefficiencies in the industry, while simultaneously solving the labor challenge plaguing so many owners and operators. You can see the future of restaurants. The technology is here, now it’s time to adapt and get to work.”


Samsung and GRUBBRR will be featuring their “restaurant of the future” concept at Booth #7237 in the North Building. Technology on display will include GRUBBRR’s new Progressive Web App (PWA) kiosk software running on Samsung’s new Windows self-ordering kiosk. Other solutions in GRUBBRR’s ecosystem will be on display, such as Kitchen Display Systems (KDS), Digital Menu Boards, Fast Checkout, and their new DUO product. Stop by their booth to see it in action.

For more information about GRUBBRRs full suite of restaurant technology, visit


About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung US Newsroom at
Headquartered in Boca Raton, Florida, GRUBBRR is a global self-ordering solutions and POS systems provider at the forefront of self-ordering technologies. GRUBBRR’s award-winning eco-system, including kiosks, mobile ordering, POS, online ordering, KDS, contactless smart lockers and more, are proven to help businesses maximize revenue, decrease labor costs, and increase operational efficiency while improving the consumer experience. GRUBBRR’s solutions are adaptable and beneficial to a multitude of businesses, and power both enterprise-level and small and medium businesses across verticals such as quick-service restaurants, fast casual restaurants, stadiums, movie theaters, casinos, micro-markets, retail, and more. To learn more about GRUBBRR and its products, visit
About Robert Irvine:
Robert Irvine is a world-class chef, entrepreneur, and philanthropist. He is best known for saving failing restaurants on his hit show, Restaurant: Impossible and for his commitment giving back to our nation’s defenders through the Robert Irvine Foundation. Learn more at

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