Galaxy Z Fold7 Meets Italian Consumers’ Expectations for Mobile AI

Samsung’s Trend Radar 2025 report, carried out with research company Toluna, has revealed that Italians increasingly view AI not just as a technological tool but as a companion capable of easing anxiety, discomfort and monotony.

Four in 10 Italians already rely on AI-driven digital tools to organize their lives, with many eager to delegate the chores they find most stressful or inconvenient. Even as adoption grows, however, trust remains a hurdle. The report found that although 40% of Italians would gladly rely on AI if it proved reliable and 25% see it as a potential relief, nearly half of skeptics prefer handling tasks themselves to retain a sense of control.

For AI to be accepted, three elements are seen as critical: ease of use (54%), particularly valued by baby boomers; privacy and personal data protection (49%); and accuracy in understanding user needs (42%). The smartphone is central to this transition: 76% of respondents see it as the most useful device for AI, far ahead of PCs (35%).

With Galaxy Z Fold 7, Samsung offers a powerful, flexible smartphone designed to seamlessly integrate AI capabilities. The foldable’s wide and versatile screen seamlessly adapts to any situation, while its various AI-powered tools simplify daily tasks and take users’ productivity to new levels. It serves a concrete response to the mobile AI expectations of Italians, who seek devices built on simplicity, precision and innovations that make everyday life easier.

Learn more at the Samsung Italy Newsroom