Worldwide
Samsung Expands Partnership With Unrivaled Ahead of New Season
U.S. on December 18, 2025
Samsung Electronics has expanded its partnership with Unrivaled, the professional women’s 3-on-3 basketball league, ahead of the tipoff of its second season on January 5, 2026. Returning as official technology and presenting partner, Samsung is deepening its support for Unrivaled, its athletes and its growing fan base through technology-driven performance tools, content creation and fan engagement initiatives.
Founded in 2023 by Women’s National Basketball Association stars and #TeamGalaxy members Napheesa Collier and Breanna Stewart, Unrivaled is focused on athlete empowerment and innovation. Building on momentum from its inaugural season, Samsung has extended its involvement into Unrivaled’s 2026 training camp, equipping players with Galaxy Watch8 devices to support physical readiness, recovery and performance tracking. The devices allow athletes to monitor metrics such as heart rate, energy levels and sleep — helping them balance intense training with effective rest.
Samsung will also launch “Rest Day with Me,” a social content series featuring Unrivaled athletes including Stewart, Collier, Kate Martin, Lexie Hull and Rickea Jackson. The series highlights how Galaxy wearables and Samsung Health support athletes’ preparation routines, rest days and recovery ahead of the season, offering fans an inside look at how elite players optimize performance.
As in the inaugural season, Galaxy wearables will be integrated into team training programs — providing data on movement, activity patterns, heart rate and blood oxygen levels. Coaching and training staff will also use Galaxy tablets to access real-time performance insights, supporting data-informed decisions. Samsung Galaxy technology will further enhance the fan experience, with features such as Galaxy S25 Ultra’s Instant Slow-mo capturing key plays and moments for broadcasts and social platforms.
New for the second season is the Samsung Courtside Crew, a dedicated social content team powered by Galaxy technology. The team will capture on- and off-court content that reflects Unrivaled’s creative identity and brings fans closer to the action.
Custom Courtside Crew jackets designed by LaQuan Smith further highlight the collaboration, with a limited number planned for public release.
Samsung has also unveiled the Samsung Rest Club at Unrivaled’s Miami facility, a recovery space designed to support physical and mental well-being. The space features advanced recovery tools, including hyperbaric oxygen chambers, massage treatments and immersive experiences powered by Galaxy XR, Galaxy tablets and Galaxy Buds, along with mindfulness content developed with Calm. Throughout the season, behind-the-scenes content from the Rest Club will offer fans insight into how athletes recharge between games.
The Unrivaled season kicks off at Sephora Arena in Miami on January 5 and runs from January through March 2026. Games will air live on TNT and truTV and stream on HBO Max, with 48 players across eight clubs competing in a fast-paced 3-on-3 format.
