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Samsung Expands Sony Pictures’ ‘Spider-Man™: Brand New Day’ Collaboration With New Cinematic Spot Starring Jacob Batalon
U.S. on July 16, 2026
Samsung Electronics is premiering the next chapter of its recently announced collaboration with Sony Pictures’ “Spider-Man: Brand New Day.” The film is set to be released exclusively in theaters on July 31.
Directed by Emmy-nominated filmmaker, Marvel alum and acclaimed production designer Kasra Farahani, the new campaign video showcases Spider-Man as he fights crime and puts his phone through the wear and tear of superhero life. In the spot, the Fabricator creates a number of devices for Spider-Man built to withstand the pace and unpredictability of life behind the mask. The teaser hints at what’s to come in the next chapter for Samsung Galaxy, while Ned Leeds uses Spidey Tracker to stay on Spider-Man’s trail. Spider-Man fans should also keep an eye out for a range of exciting Easter eggs hidden throughout the teaser.
Set in Peter Parker’s apartment, the new brand spot tells an original story that blends product innovation with actual clips from Spider-Man: Brand New Day, giving fans a glimpse of the highly anticipated film ahead of its theatrical release on July 31. Today’s creative rollout teases a larger story that will continue during Galaxy Unpacked on July 22.
Earlier this summer, Jacob Batalon, as Ned Leeds, helped unveil Spidey Tracker, an interactive fan experience powered by Samsung Galaxy. Now, Batalon is joining #TeamGalaxy as the brand’s newest ambassador.
“The Galaxy Z Fold is a perfect match for Ned and the creation of the Spidey Tracker,” said Jacob Batalon. “Getting to use Galaxy Z Fold7 and Galaxy Watch on set was a cool experience and I’m excited to officially join Team Galaxy as a natural extension beyond the movie.”
