Worldwide
Samsung Introduces “Verkligheten” To Bring Reality TV Fans Together Through Samsung TVs
Sweden on November 19, 2025
Samsung Electronics has introduced “Verkligheten,” a new pop-up Reality Bar in Stockholm designed to give fans a dedicated space to enjoy reality TV. The initiative grew out of a social media trend in Sweden that questioned why sports bars are everywhere while no similar venue celebrates reality TV — one of the country’s most widely discussed entertainment genres. By combining its expertise in display technology with the cultural moment, Samsung created a space where people can gather to enjoy and share the emotions, drama and memorable moments that define reality programming.
The concept follows the familiar role of sports bars as communal entertainment hubs, reimagined for a different audience. Reality TV continues to generate strong engagement season after season, both in Sweden and around the world. In response, Samsung partnered with Lykke Nytorget, a bar in the Södermalm district of Stockholm, to create Verkligheten and transform the online conversation into an in-person experience where visitors can watch curated reality content together on Samsung screens.
Programming at Verkligheten features a mix of iconic and current reality shows, including content from Samsung TV Plus. Available at no extra cost on all Samsung Smart TVs, the service offers free ad-supported television (FAST) channels across a wide range of genres. In Sweden, Samsung TV Plus has significantly expanded its catalog, giving viewers access to popular reality-focused channels like “World of Love Island” and the “Project Runway.” By integrating Samsung TV Plus into the venue, Samsung is highlighting the platform’s growing relevance and variety for fans of unscripted entertainment.
Verkligheten functions as a pop-up space at Lykke Nytorget, operating from November 25 to December 16 between 11:00 a.m. and 9:00 p.m. CET. The venue gives visitors the chance to experience reality TV together in an environment designed to spark conversation and build community around shared viewing.
