Worldwide
Samsung Members Celebrate Holi With #MyHoliStory Community Campaign
India on March 10, 2026
Samsung Electronics celebrated Holi in India with the local community through the #MyHoliStory campaign, an initiative launched on the Samsung Members app that invited users to share their personal festival experiences through photos and stories.
Built around the theme “Every color tells a story,” the campaign encouraged members to use Galaxy devices to capture and share moments reflecting the joy, memories and traditions associated with Holi — a traditional holiday celebrating love and the arrival of spring with colored powders (gulal), music, dancing and bonfires. The initiative transformed the platform into a vibrant digital celebration as users documented their unique festival moments.
Participants from across India captured photos with Galaxy devices and shared a wide range of festive moments, from playful gatherings with friends to meaningful family celebrations. The posts showcased colorful scenes filled with gulal, laughter and festive traditions, highlighting the emotional and cultural significance of Holi. Each contribution reflected different aspects of the festival, creating a visual tapestry of celebrations across the country.
The campaign strengthened engagement within the Samsung Members community, allowing members to interact with each other by commenting on posts, exchanging festive greetings and appreciating the diversity of Holi traditions. The initiative demonstrated how the Samsung Members app can function not only as a technology support hub but also as a social space where members connect through shared experiences.
As Samsung marks 30 years in India, the Samsung Members community continues to reflect the diversity and energy of the country. With members spanning different cities, cultures and backgrounds, the platform has become a place where users can connect through shared interests and experiences. Campaigns like #MyHoliStory highlight how digital platforms can bring people together while celebrating cultural traditions and personal stories.
