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Samsung Opens The Fold Inn To Showcase Its Latest Galaxy Z Series in London
U.K. on July 23, 2026
Samsung Electronics has unveiled The Fold Inn, a limited-time immersive pub experience in London’s Soho neighborhood, to celebrate the launch of Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 at Galaxy Unpacked July 2026 in London. Inspired by the design and versatility of Samsung’s foldable devices, the venue reimagines the traditional British pub experience through the lens of foldable innovation.
Open to the public from July 24 to 25, The Fold Inn will feature a distinctive folded bar serving complimentary bespoke drinks inspired by Samsung’s new Galaxy Z devices. Each signature beverage reflects the personality and intended use of a different model while drawing inspiration from a well-known area of London. The experience is designed to highlight how Samsung’s foldable lineup delivers unique experiences for entertainment, productivity and self-expression, reinforcing the evolution of the Galaxy Z series over seven generations since its debut in 2019.
The Soho Sipper draws inspiration from Galaxy Z Fold8, catering to those interested in immersive entertainment and content discovery. Meanwhile, the City Pour showcases Galaxy Z Fold8 Ultra, built for productive multitaskers who balance work and their personal lives. Finally, the Shoreditch Pint captures the creativity, fashion and individuality that define Galaxy Z Flip8.
Throughout the venue, visitors will also have the opportunity to explore Samsung’s latest Galaxy Z series devices firsthand through interactive demonstrations of the newest foldable innovations. By blending hands-on product discovery with local culture, The Fold Inn uses one of London’s most recognizable social spaces to showcase the flexibility, premium design and versatility of the Galaxy Z series — and how it continues to evolve for a wide range of lifestyles and everyday needs.
