[Interview] Why Samsung ①: Tripling the Number of AI Appliance Models To Achieve Zero Housework — EVP Jeong Seung Moon on Samsung’s Bespoke AI Vision

... life, easing the burden of housework and enhancing convenience. Since the official launch of its Bespoke AI lineup last

Samsung Electronics Launches Samsung Week 2025 Across 65 Countries

... Bespoke AI refrigerators Most-searched products such as Galaxy Z Fold7, Music Frame, and the Bespoke AI Laundry Comb

Samsung Launches ‘Why Samsung’ Global Campaign, Highlighting AI, Connectivity, Security and Reliability in Home Appliances

... Bespoke AI, SmartThings,1 Security and Reliability. The campaign aims to deliver these core values and the messages beh

Samsung Art Store Collection Brings Art Basel Paris to Living Rooms

... bespoke Samsung booth featuring Samsung Art TVs displaying the 22 selected artworks.

Samsung Wins 47 Honors, Including 2 Gold Awards, at International Design Excellence Awards 2025

... lifestyles and experiences at the forefront. “Innovation born from advanced technology and human empathy enriches our p

Samsung Wins Numerous 2025 IFA Innovation Awards

... Bespoke AI Laundry Combo was recognized with a Best in Design award, highlighting the product’s excellence and advanced

Samsung Unveils “AI Home: Future Living, Now” Vision at IFA 2025

... life. Samsung’s AI Home moves beyond smart devices to homes that truly understand you, adapt to your needs and care for

Samsung Celebrates 40 Years of Appliance Innovation at IFA 2025

These appliances have steadily evolved into today’s Bespoke AI lineup — products that understand users and provide personalized solutions.

Samsung Digital Appliances Earns Its First TÜV Nord IoT Security Certification

... Bespoke AI Jet Bot Steam1 and the Bespoke Jet Bot Combo,2 and Bespoke AI Refrigerators3 have received IoT security cert