Samsung To Unveil New AI-Connected Living Lineup at CES 2026

... AI-powered customized care and powerful hardware-supported performance. This year, the company is enhancing its Bespoke

Inside Bespoke AI: Samsung Reveals Development Story

... Bespoke AI home appliances. Featuring the voices of the planners and developers behind the products, the videos offer i

[International Day of Persons With Disabilities] How Samsung Is Advancing Accessibility for All

... Bespoke AI Family Hub.

[Interview] Why Samsung ①: Tripling the Number of AI Appliance Models To Achieve Zero Housework — EVP Jeong Seung Moon on Samsung’s Bespoke AI Vision

As AI advances rapidly, AI home appliances are increasingly integrated into everyday life, easing the burden of housework and enhancing convenience.

Samsung Electronics Launches Samsung Week 2025 Across 65 Countries

... Bespoke AI refrigerators Most-searched products such as Galaxy Z Fold7, Music Frame, and the Bespoke AI Laundry Comb

Samsung Launches ‘Why Samsung’ Global Campaign, Highlighting AI, Connectivity, Security and Reliability in Home Appliances

... Bespoke AI, SmartThings,1 Security and Reliability. The campaign aims to deliver these core values and the messages beh

Samsung Art Store Collection Brings Art Basel Paris to Living Rooms

... bespoke Samsung booth featuring Samsung Art TVs displaying the 22 selected artworks.

Samsung Electronics Ranks 5th in Global Brands for the Sixth Consecutive Year

... AI competitiveness across the company’s business divisions Enhanced customer experiences through unified integration

Samsung Wins 47 Honors, Including 2 Gold Awards, at International Design Excellence Awards 2025

... aiming to effectively communicate the brand message of 'Essential' across multiple platforms.