Worldwide
ACSI Names Samsung Most Recommended Home Appliance and TV Brand in U.S.
U.S. on September 9, 2025
Samsung has been named the top home appliance and TV brand in the United States by the American Customer Satisfaction Index (ACSI), an achievement that reflects consumers’ strong trust in the company’s product quality, design and customer service.
Samsung ranked No. 1 in service experience for the third consecutive year in home appliances, and for the second straight year in TVs. The company’s TVs led the rankings in picture quality, sound quality, durability, connectivity, overall design, exterior design and the big screen category — while its home appliances garnered praise for their exceptional performance and features.
Customer care also plays a central role in Samsung’s strong reputation, with its services ranked first by the ASCI in both customer satisfaction and service experience. Samsung’s customer-first approach includes expanding its care network, enhancing agent training and leveraging AI-powered tools for faster, more efficient service. The company has also tailored its solutions to meet the evolving expectations of consumers, offering extended warranties, customer service chats with real technicians, and no-hassle returns.
With this latest set of recognitions, Samsung continues to demonstrate its commitment to delivering both innovative products and reliable, human-centered service.
