Around the World (Jul 2025)
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[U.S.] Galaxy Z Fold7 Achieves Highest U.S. Pre-Orders in Series History
2025.7.31
Samsung Electronics America has announced that pre-orders for the Galaxy Z Fold7 and Galaxy Z Flip7 in the U.S. rose more than 25% compared to last year’s models. The Z Fold7, in particular, recorded the highest U.S. pre-order numbers for any Z Fold device to date. The strong momentum carried into the first week of sales following general availability on July 25, with Z Fold7 orders outpacing its predecessor by nearly 50%. Fueling the surge are the new foldables’ advancements in performance, AI capabilities, durability and sleeker designs. New color trends have emerged as well, with Blue Shadow leading for the Z Fold7 and Coralred accounting for 25% of Z Flip7 pre-orders.
Learn more at the Samsung U.S. Newsroom
[Italy] German Institute for Quality and Finance Recognizes Samsung Home Appliances and Vacuum Cleaners for Exceptional Value
2025.7.30
Samsung Electronics Italy has once again been recognized for its excellence in quality and value by the German Institute for Quality and Finance (ITQF), receiving the No. 1 Quality-Price Seal for Large Household Appliances and a Top Quality-Price Seal for Vacuum Cleaners. This marks the fifth consecutive year Samsung has earned the No. 1 ranking in the large household appliances category, and the fourth year in a row it has achieved a Top distinction for its vacuum cleaners. Awarded based on a comprehensive survey of consumers across Italy, the accolades underscore Samsung’s commitment to delivering innovative, accessible, and efficient products that enhance users’ daily lives.
Learn more at the Samsung Italy Newsroom
[Japan] Samsung and Qualcomm Discuss the Future of AI at Expo 2025 in Osaka
2025.7.30
Samsung Electronics Japan recently hosted an AI forum at Expo 2025 in Osaka, ahead of the August 1 launch of the new Galaxy Z Fold7 and Z Flip7. The panel discussion focused on user-centric AI, featuring In-gang Song, Head of the Technology Strategy Team at Samsung’s Mobile eXperience (MX) Business, and Sang-pyo Kim, Vice President at Qualcomm – Sales & Business Development. Song and Kim discussed the rapidly increasing number of AI users worldwide and how on-device AI and multimodality can address public concerns about the technology’s utility, complexity and security. Both speakers also envisioned an “Ambient AI” future, where AI integrates across various devices to enable truly seamless experiences.
Learn more at the Samsung Japan Newsroom
[U.K.] New ‘Life Unfolds Fast’ Film Showcases How Galaxy Z Fold7 Lets People Relive Life’s Special Moments
2025.7.25
As part of the launch of the Galaxy Z Fold7, Samsung Electronics has released a short film called “Life Unfolds Fast,” based on the poem of the same name by Georgie Jones. Narrated by Spandau Ballet’s Martin Kemp, the short film is a celebration of life’s unforgettable moments and features personal home footage of Kemp’s family, adding depth to the piece. A study commissioned alongside the campaign has shown that Britons place great value on digital memories — perfectly aligning with the Galaxy Z Fold7’s pro-grade camera and expansive screen, which help people preserve and relive their defining moments more vividly.
Learn more at the Samsung U.K. Newsroom
[Vietnam] SEHC Celebrates 10 Years of Growth and Innovation in Ho Chi Minh City
2025.7.24
Samsung Electronics HCMC CE Complex (SEHC) celebrated its 10th anniversary on July 18, receiving a Certificate of Merit from the Ho Chi Minh City People’s Committee for its contributions to the city’s economic and social development. Since launching in 2015, SEHC has become a key part of Samsung’s global production network, shipping millions of TVs and home appliances and reinforcing Samsung’s role as Vietnam’s largest foreign direct investor. The event also highlighted SEHC’s ongoing commitment to technological innovation and its strong, long-standing partnership with local authorities.
Learn more at the Samsung Vietnam Newsroom
[Taiwan] Galaxy Z Fold7 and Z Flip7 Pre-Orders Soar in Taiwan
2025.7.22
Samsung Electronics’ new Galaxy Z Fold7 and Z Flip7 are sparking immense excitement in Taiwan, with pre-orders exceeding expectations thanks to the devices’ slim, lightweight designs and intuitive AI capabilities. Taiwanese Samsung fans who pre-order the new foldable smartphones have access to a series of benefits— including free storage upgrades, discounts and a chance to win a plane ticket. These early-bird customers are full of praise for the improvements these new models bring, like enhanced camera performance and fresh color choices. What’s more, Samsung has launched the Galaxy Innovation Lab, an immersive product experience zone at its Breeze Nanshan Flagship Experience Store, offering a New York-street-type environment based on this month’s Galaxy Unpacked 2025.
Learn more at the Samsung Taiwan Newsroom
[U.S.] How Galaxy AI Acts as a True Travel Companion
2025.7.21
Samsung Electronics America’s Brand Manager Alex Iadevaio recently visited Seoul, which gave her the opportunity to experience how Galaxy AI transforms ordinary travel into seamless adventures. From effectively managing jet lag with personalized sleep coaching to effortlessly overcoming language barriers using Live Translate, Galaxy AI proved indispensable. It also enabled her to capture perfect moments by easily removing distractions from photos with Object Eraser — and even recreate favorite Korean dishes back home using Circle to Search and the Samsung Food app. Ultimately, Galaxy AI not only streamlined her journey but also helped maintain healthy routines, reflecting the company’s commitment to uplifting the user experiences of more people around the world.
Learn more at the Samsung U.S. Newsroom
[India] Galaxy Z Fold7 and Z Flip7 Pre-Orders Set New Benchmark for Foldables in India
2025.7.21
Samsung Electronics has announced that the Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Z Flip7 FE have received record pre-order numbers in India, signaling huge consumer demand and excitement for the brand’s seventh generation of foldable smartphones. The three new devices have secured 210,000 pre-orders in the first 48 hours, breaking previous records, and nearly equaling the pre-orders received for the Galaxy S25 series earlier this year. Powered by the new Android 16-based One UI 8 right out of the box, the latest Galaxy Z foldables deliver advanced capabilities along with truly multimodal AI experiences, and their immediate popularity is a sign of progress toward the goal of mainstreaming foldable smartphones in India.
Learn more at the Samsung India Newsroom
[Latinoamérica] Samsung Showcases Galaxy Watch Lineup at Panama International Half Marathon
2025.7.21
At the Panama International Half Marathon 2025 in Panama City, Samsung Electronics shined a light on its latest Galaxy Watch lineup, which blends advanced AI functionality with cutting-edge health monitoring and fitness features. Runners and attendees had the opportunity to visit a Samsung Experience Zone, where they tried out the Galaxy Watch8, Galaxy Watch8 Classic and Galaxy Watch Ultra first-hand. Samsung’s participation in this event helped turn a competitive race into the beginning of a tech-powered health journey, reaffirming its commitment to bringing innovation and holistic well-being to more people.
Learn more at the Samsung Latin America Newsroom
[Thailand] Samsung Wins ‘No.1 Brand Thailand 2025’ Award in TV and Refrigerator Categories
2025.7.17
Samsung Electronics has been named “No.1 Brand Thailand 2025” in both the TV (14th consecutive year) and refrigerator (9th consecutive year) categories, reflecting the brand’s long-standing consumer trust in the region. The company continues to lead in innovation with advancements like Vision AI-equipped TVs and TÜV Rheinland-certified QLED displays. There’s also its latest Bespoke AI refrigerator, which acts as a smart home hub with a 9-inch display, ingredient detection, recipe suggestions and even call handling. From a broader perspective, this achievement highlights Samsung’s commitment to delivering smart, reliable products that align with the evolving digital lifestyle of Thai consumers.
Learn more at the Samsung Thailand Newsroom
[Spain] Samsung Study Finds 7 in 10 Spaniards Avoid AC Over Cost Concerns
2025.7.17
A recent study by Samsung Electronics Spain has revealed that 71% of Spaniards avoid using their air conditioning due to fear of high electricity costs, while also not being aware of how much energy their AC units actually consume. With summer temperatures rising and energy prices climbing, many households are seeking smarter, more efficient ways to stay cool. This makes Samsung technologies like WindFree™ cooling, the EHS ClimateHub and SmartThings Energy platform ideal solutions, since they help reduce energy consumption through AI, automation and mobile control.
Learn more at the Samsung Spain Newsroom
[Sweden] Samsung Launches Anthem Studio at Football Tournaments in Gothenburg
2025.7.17
Samsung Electronics Sweden has launched Samsung Anthem Studio, an AI-powered initiative that allows youth football teams participating in the Partille and Gothia Cup tournaments to create their own custom team anthem and produce a matching music video on their smartphones. With this platform, teams are able to compose personalized team songs tailored to their identity and spirit, and then generate a music video for it featuring AI-driven graphics and footage. Once the content has been created, they can share it with players and fans to enhance team unity and build excitement. The studio is part of the company’s ongoing commitment to integrate innovation and community engagement at major youth football events.
Learn more at the Samsung Sweden Newsroom
[Taiwan] Samsung Launches Galaxy Z Fold7 and Z Flip7 With Star-Studded Partnerships
2025.7.16
Samsung Electronics Taiwan has unveiled the latest Galaxy Z series devices, which combine sleek design with AI innovation and advanced cameras. A standout moment of the launch was the presence of Michelin-star chef Sungjae Ahn, who joined as a brand ambassador to showcase the improvements the phones bring in terms of functionality and lifestyle. He remarked that his culinary philosophy centers on precision — adding only what’s necessary and meaningful for the customer — which closely mirrors the design approach of the Z Fold7. In an era where AI is reshaping industries, Ahn is also exploring how AI tools can enhance restaurant operations — like co-creating dishes using Gemini Live or discovering new ingredient pairings with Circle to Search. “AI isn’t just about efficiency. It’s a source of creative inspiration that opens doors to uncharted culinary possibilities,” he said. To further illustrate the foldable devices’ connection to premium experiences, Samsung is collaborating with Regent Taipei and Starlux Airlines to bring foldable-inspired gourmet dishes and the chance to win business-class plane tickets. The event also spotlighted pre-order perks like exclusive gifts, reinforcing the brand’s reputation for tasteful, innovative technology.
Learn more at the Samsung Taiwan Newsroom
[India] Samsung Business Experience Studio Opens in Mumbai for B2B Customers
2025.7.16
Samsung Electronics India has unveiled a cutting-edge Business Experience Studio (BES) that showcases how Samsung devices’ seamless interoperability offers a wide range of integrated business solutions. Located on the 28th floor of Oberoi Commerz-II in Mumbai, the 6,500ft² showroom is designed to assist businesses in exploring, planning and innovating across a range of commercial landscapes. It features four zones that have been designed to display real-world scenarios for clients including startups, schools, hotels, hospitals and banks. At a broader level, BES is part of Samsung’s commitment to enabling digital transformation in the region that is meaningful, efficient and built for scale.
Learn more at the Samsung India Newsroom
[Italy] Samsung Italy Recycles Over 28,000 Tons of Waste Electrical and Electronic Equipment in 2024
2025.7.15
During 2024, Samsung Electronics Italy helped facilitate the recycling of over 28,000 tons of waste electrical and electronic equipment (WEEE) and more than 90 tons of waste portable batteries. These substantial efforts, executed in partnership with Erion, have yielded significant environmental benefits. Specifically, the correct treatment of household e-waste saved over 158 million kWh of energy and reduced greenhouse gas emissions by the equivalent of 31,365 tons of CO₂. Valuable raw materials were recovered in the process as well, contributing to broader efforts toward a circular and sustainable economy in the region.
Learn more at the Samsung Italy Newsroom
[Mexico] Samsung Aims To Expand Galaxy AI to 400 Million Devices by End of 2025
2025.7.11
At this month’s Galaxy Tech Forum in Brooklyn, New York, Samsung Electronics announced its goal to bring Galaxy AI to over 400 million devices by the end of the year. Building on the 2024 goal of 200 million devices, Galaxy AI has gained considerable momentum, with over 70% of Galaxy S25 series users now actively engaging with the smartphones’ AI tools. Furthermore, new research has revealed a major shift in consumer habits, with 47% of respondents saying they depend on features like AI-powered searches, personalized notifications and voice assistance as key parts of their daily lives. By expanding Galaxy AI’s reach, Samsung aims to offer seamless, secure and personalized mobile AI experiences that align with the evolving needs of users worldwide.
Learn more at the Samsung Mexico Newsroom
[Latinoamérica] Samsung To Launch Original K-Drama Miniseries ‘Todo Bajo Control’ on YouTube
2025.7.10
Samsung Electronics is premiering its first original K-drama, “Todo Bajo Control” (“Everything Under Control”), on July 21 via the @SamsungLatin YouTube channel. Produced in São Paulo, Brazil, the four-episode miniseries follows a young couple trapped in a house during a storm — with Samsung’s AI-powered appliances and device ecosystem playing a key role as their story unfolds. Starring Korean-Brazilian actors Sharon Cho and Raphael Chung, the series uses classic K-drama elements to highlight how Samsung technology can enrich daily life. Developed by Cheil Brasil in collaboration with Coração da Selva, the campaign is part of Samsung’s broader strategy to create real connections with people through relevant and accessible entertainment.
Learn more at the Samsung Latin America Newsroom
[Australia] Samsung’s Glare Free Display Technology Wins Canstar Blue 2025 Innovation Excellence Award
2025.7.8
Samsung Electronics Australia has won a Canstar Blue Innovation Excellence Award in the Home Entertainment category for its Glare-Free display technology, which was first featured on the 2024 Samsung OLED S95D TV. The award recognizes outstanding products that offer breakthrough benefits to Australian consumers, with Samsung’s solution standing out for its ability to deliver excellent picture quality even in brightly lit homes. The Glare-Free technology was praised in particular for preserving contrast and color accuracy while significantly reducing reflections to offer a more immersive viewing experience.
Learn more at the Samsung Australia Newsroom
[Türkiye] Samsung Wins 3 Golds at Türkiye Customer Experience Awards 2025
2025.7.5
Samsung Electronics Türkiye has won three Gold Awards at the 2025 Türkiye Customer Experience Awards (TCXA), earning top honors in the categories of “Best Use of Customer Insight and Feedback – Over 1,000 Employees,” “Best Service Development” and “Best Contact Center.” These awards serve as recognition of the company’s innovative, data-driven CX strategies, which integrate customer feedback into service design, enhance employee performance and deliver personalized support through a multi-channel service model.
Learn more at the Samsung Türkiye Newsroom
[Peru] Samsung Peru Miniseries ‘Reiniciando el Amor’ Reaches Conclusion
2025.7.4
“Reiniciando el Amor,” an original miniseries from Samsung Electronics Peru that combines an emotional narrative with cutting-edge technology, has now concluded with its fifth episode. The show tells the story of Luciana, a young woman who, after a long-term romantic relationship, navigates new ways of bonding in the digital age. The series showcases the main features of the Galaxy S25 Ultra, like its pro-grade camera and innovative Galaxy AI functionality. Filmed entirely with the flagship device, the romcom signifies Samsung’s commitment to authentic and relatable digital entertainment tailored to the region.
Learn more at the Samsung Peru Newsroom
[India] Galaxy AI Takes Center Stage at Samsung India’s First Virtual Samsung Members Connect
2025.7.3
On June 25, Samsung Electronics India hosted its first-ever virtual Samsung Members Connect, bringing together thousands of Galaxy fans from across the country. Through curated sessions led by Samsung experts, the inclusive event gave participants an inside look at Samsung’s latest innovations. The sessions covered how Galaxy AI elevates everyday smartphone use, highlighted the seamless connectivity of Samsung’s comprehensive device ecosystem, and offered tips on how to unlock cutting-edge camera capabilities. The gathering also gave Members a chance to ask Samsung representatives questions and enjoy exclusive giveaways.
Learn more at the Samsung India Newsroom
[U.S.] Samsung Galaxy and Dude Perfect Team Up for Nationwide Tour
2025.7.1
Samsung Galaxy and sports comedy group Dude Perfect have announced the 2025 Dude Perfect HERO Tour, powered by the Galaxy S25 Ultra and Google Gemini. Starting July 2 in Colorado Springs and spanning 21 shows across 20 U.S. cities, the month-long tour aims to redefine the family entertainment experience with a dynamic mix of interactive mobile technology, immersive digital moments and real-time fan engagement. Samsung and Gemini will feature prominently throughout, with Dude Perfect “unfolding the next wave of innovation from Samsung” on July 9 as part of a new addition to their tour.