Around the World
More
[Germany] Samsung Partners With Home One To Reinvent Prefabricated Homes
2025.4.24
Samsung Electronics Germany has partnered with Home One to market fully integrated smart prefabricated homes equipped with Samsung SmartThings-compatible devices. The first model, House One, will be completed near Bonn in June, offering energy-efficient features and a selection of smart devices. The partnership aims to bring the potential of AI-supported home technology to both private buyers and commercial developers, with further offerings — including a rentable smart cabin, Cabin One, in Ferropolis — expected later this year.
Learn more at the Samsung Germany Newsroom
[Vietnam] SEVT Hosts ‘Live Like Flowers 2025’ To Empower Children With Disabilities Through Digital Access
2025.4.21
To mark Vietnam’s Day of Persons with Disabilities, Samsung Electronics Vietnam Thai Nguyen (SEVT) held the “Live Like Flowers 2025” program at Thai Nguyen’s Center for Supporting Inclusive Education Development for Children with Disabilities. The company donated a “Digital Horizon” classroom with modern equipment to help students access knowledge and information more easily. SEVT’s leaders, including the CEO, learned sign language lessons in advance to communicate with students at the event. Since 2018, SEVT has contributed more than VND 3 billion ($154,500) to improving conditions for over 300 children at the center.
Learn more at the Samsung Vietnam Newsroom
[Vietnam] Samsung Vietnam’s Choir Wins Category Title at 8th Vietnam International Choir Competition
2025.4.18
Samsung Electronics Vietnam’s choir, Samsung Electronics Harmony, earned top honors at the 8th Vietnam International Choir Competition in Hội An, taking home not only a Winner of the Category title but also a Golden Diploma Level IV as well as a Special Award for Most Inspiring Choral Performance. The 50-member team, made up of employees from SEV, SEVT and SRV, competed in the B1 Mixed Choir category, performing a total of five pieces in Vietnamese, English and Korean. The achievement marks Samsung Vietnam’s highest result in the competition’s history.
Learn more at the Samsung Vietnam Newsroom
[Indonesia] Samsung Survey Highlights Widespread AI Adoption Among Young People in Southeast Asia
2025.4.17
The results from a survey conducted by Samsung Electronics have revealed that nearly 9 in 10 young people in Southeast Asia use AI in daily life, primarily through mobile devices. The report shows strong engagement across education, creative pursuits, information access and social impact, and highlights widespread optimism about AI’s role in shaping future careers. Through Galaxy AI and initiatives such as Solve for Tomorrow and Samsung Innovation Campus, Samsung continues to support meaningful, responsible AI adoption among youth in the region.
Learn more at the Samsung Indonesia Newsroom
[U.K.] Samsung News Launches in U.K. To Deliver Personalized, Paywall-Free Content
2025.4.16
Samsung Electronics has launched Samsung News in the U.K., offering Galaxy users a customizable, paywall-free news experience. The app features national and local outlets including Sky News, The Independent and Reuters, and allows users to tailor their feeds by topic and region. With curated briefings, editor-picked top stories and seamless integration across the Galaxy ecosystem, Samsung News delivers a balanced, user-centric way to stay informed.
Learn more at the Samsung U.K. Newsroom
[Thailand] Samsung Named Most Loved Mobile Brand by Gen Z in 2025 Thai Survey
2025.4.16
Samsung Electronics has won the GEN Z TOP BRAND AWARD 2025 in the Mobile category, a recognition of its strong connection with Gen Z consumers in Thailand. The award, based on a nationwide survey by Brand Buffet and INTAGE (Thailand), highlights Samsung’s commitment to innovation, lifestyle-driven design and relatable brand communication. With initiatives like #TeamGalaxy and trend-savvy digital campaigns, Samsung continues to lead as a brand that resonates with young users in Thailand.
Learn more at the Samsung Thailand Newsroom
[Romania] Samsung Ranks Second Among Most Trusted Brands in Romania
2025.4.16
Samsung Electronics has been named the second most trusted brand in Romania, according to a recent study by Kantar Romania. Based on consumer perceptions of 162 brands across 12 sectors, the ranking reflects Samsung’s strong connection with Romanian consumers and its commitment to innovation, integrity and social responsibility. The study also found that brands seen as innovative generate 27% more trust, underscoring Samsung’s mission to make meaningful innovation accessible to all.
Learn more at the Samsung Romania Newsroom
[U.K.] Samsung Hosts U.K. Minister for Energy Consumers To Discuss Rising Heat Pump Demand and Industry’s Future Workforce
2025.4.15
Samsung Electronics U.K. welcomed Miatta Fahnbulleh MP, Minister for Energy Consumers, to its Manchester Training Centre to discuss the rising demand for heat pumps in the country and the need to upskill the industry’s workforce of the future, particularly through apprenticeships. During her visit, the Minister met with a Samsung apprentice and the company’s Climate Solutions team, and toured the training facility to learn more about the products and programs supporting the industry’s growth.
Learn more at the Samsung U.K. Newsroom
[Vietnam] Samsung Vietnam Hosts SIC Tech Day 2025 for First Time
2025.4.15
Samsung Electronics Vietnam held its first SIC Tech Day 2025 on April 12 at Ho Chi Minh City University of Technology and Education as part of the Samsung Innovation Campus (SIC) 2024-2025 program. Under the theme “GENTECH – Leading the passion for technology,” the event featured interactive activities, tech showcases and a seminar on turning passion for technology into a career. The company is expected to host a second SIC Tech Day in Hanoi on April 24.
Learn more at the Samsung Vietnam Newsroom
[South Africa] Samsung Maintains Level 1 B-BBEE Rating for 7th Consecutive Year
2025.4.14
Samsung Electronics South Africa has retained its Level 1 Broad-Based Black Economic Empowerment (B-BBEE) rating for the seventh consecutive year, affirming its commitment to economic transformation and inclusive growth. The recognition reflects the success of initiatives such as its R280 million ($14.8 million) Equity Equivalent Investment Program, youth training schemes and enterprise development efforts.
Learn more at the Samsung South Africa Newsroom
[Vietnam] [Interview] How Personalization and AI Are Shaping the Future of Mobile
2025.4.14
In an interview with Samsung Newsroom, Carl Nordenberg, Vice President, Mobile eXperience (MX) Business at Samsung Electronics Southeast Asia and Oceania, discussed how Galaxy AI and the Galaxy S25 series are redefining mobile innovation through personalization and privacy-focused design. He highlighted user demand for features like AI-powered cameras, customization and seamless integration, and emphasized Samsung’s vision of AI as a tool that enhances human connection.
Learn more at the Samsung Vietnam Newsroom
[U.S.] Samsung Enhances the Walmart AMP Live Event Experience With New Outdoor LED Displays
2025.4.10
Samsung Electronics America has outfitted the Walmart Arkansas Music Pavilion (AMP) with the new XRB series Outdoor LED displays, Samsung Pro TV Terrace Edition models and Galaxy Tab A9+ tablets. These upgrades deliver sharp, vivid visuals from every seat and streamline food and beverage operations throughout the venue. Together, these enhancements elevate the concert experience by creating a more immersive and efficient environment for concertgoers.
Learn more at the Samsung U.S. Newsroom
[Chile] Samsung Named Most Valued Brand in Smartphones, TVs and Home Appliances by Chile3D 2025
2025.4.9
Samsung Electronics has been recognized as the most valued brand in smartphones, televisions and home appliances in this year’s Chile3D study, marking its 10th consecutive year as a Brand of Excellence. The ranking, based on feedback from over 5,400 consumers, highlights Samsung’s strong brand trust, innovation and connection with Chilean users. Samsung also received a special award for being the Brand That Best Connects With Millennials.
Learn more at the Samsung Chile Newsroom
[Vietnam] Samsung Vietnam Hosts Largest-Ever Skills Competition
2025.4.9
Samsung Electronics Vietnam held its third Samsung Vietnam Skills Competition from April 2 to 4, drawing a record 42 participants from six Samsung subsidiaries : Samsung Electronics Vietnam (SEV), Samsung Electronics Vietnam Thai Nguyen (SEVT), Samsung Electronics HCMC CE Complex (SEHC), Samsung Display Vietnam (SDV), Samsung Electro-Mechanics Vietnam (SEMV), and Samsung SDI Vietnam (SDIV). Contestants competed in four skill areas — Automation, JIG design, Electrical System Design and CNC Machining — through challenges based on real-world production scenarios. Winners will have the opportunity to represent Vietnam in Samsung’s Global Skills Competition.
Learn more at the Samsung Vietnam Newsroom
[India] Innovators in Action: How IIT Graduates at SRI-N are Shaping the Future of Technology
2025.4.8
Samsung Newsroom highlighted how graduates from the top IITs (Indian Institutes of Technology) are helping drive innovation at Samsung R&D Institute Noida (SRI-N). Lalit Kumar, Yash Verma, Harsh Pratik, Subhashish Moitra and Gajendra Nawal sat down with the newsroom to share their experiences of working on cutting-edge projects with the best minds in the industry.
Learn more at the Samsung India Newsroom
[Peru] Inside Samsung’s ‘Galaxy AI Zona Cero’ Escape Room Experience
2025.4.7
Running from March 19 to April 16, Samsung Electronics Peru’s “Galaxy AI Zona Cero” escape room in Peru invites visitors to explore the Galaxy S25 series’ AI features in an immersive, puzzle-filled environment. On April 1, tech experts, content creators and journalists put the flagship series’ various advanced tools to the test as they navigated their way out of the suspense-filled space. Since its opening, the thrilling experience has drawn in adventurers of all kinds, from families to groups of friends, offering a fun and dynamic way to experience Galaxy AI.
Learn more at the Samsung Peru Newsroom
[Japan] Samsung Japan Shares Insights Into Development of Japanese-Language AI
2025.4.7
Samsung Electronics Japan held a media briefing on March 31 to showcase its progress and achievements in developing Japanese-language AI technologies for Galaxy AI and Bixby. At the event, Takayuki Akasako, Head of AI at Samsung R&D Institute Japan, outlined the systems and strategies behind localizing these services, offering a closer look at Samsung’s efforts to deliver AI experiences tailored to Japanese users.
Learn more at the Samsung Japan Newsroom
[Italy] Samsung Wins Best AIthentic Brand 2025 Award at 10th Edition of Best Brands Italy
2025.4.2
Samsung Electronics Italy has been honored with the Best AIthentic Brand 2025 award at the 10th edition of Best Brands Italy, in recognition of its original and responsible use of AI technologies. The award highlights Samsung’s ability to maintain its authenticity by balancing innovation with transparency, core values, social responsibility and environmental awareness.
Learn more at the Samsung Italy Newsroom
