Samsung to Support the Launch of Three New Startups From Its Creative Lab

Samsung Electronics announced that it will support three of its current C-Lab (Creative Lab) projects as fully-fledged startups, with the goal of each company’s products and services going live by the first half of next year. The C-Lab, established at the end of 2012, is one of Samsung’s primary Innovation Programs, and helps its employees to nurture creative business ideas.

The three projects to be launched as startups are:

• TipTalk – a remarkable new UX that that can recognize sounds through body parts, with potential applications in the wearable device sector
• IoFIT – a new prototype ‘smart shoes solution’ that can correct a person’s gait and body posture, with potential applications in the healthcare and wellness sectors
• WalkON – a new app and mobile platform that makes walking more fun, by rewarding people with vouchers from brand partners when they achieve a target number of steps

“Samsung has always strived to both attract and support innovative talent, and provide them the opportunities they deserve to bring their ideas to life,” said Jaiil Lee, Vice President and Head of the Creativity and Innovation Center at Samsung Electronics. “Now, we want to go even further and invest in the vision of our entrepreneurial employees, helping them to start their own business journey.”

As nine employees from the startups leave Samsung, they will establish an independent company . Samsung will provide counsel by sharing its technology and management expertise with each company during the early stages of their business lifecycle, ensuring stable growth and guaranteeing the independence and freedom of each startup’s management team.

Employees also have the option to formally re-join Samsung.

Samsung believes that the initiative to turn the C-Lab projects into startups will further encourage staff to develop creative ideas. The C-Lab, which was founded to encourage and foster creative thinking and a creative culture throughout the company, has so far supported more than 100 projects.