A Stunning Display: Samsung’s ‘The Wall Luxury’ Wows at Paris Fashion Week

Originally an industry-insider showcase, Paris Fashion Week has evolved into a global luxury spectacle that brings together the most influential leaders, innovators and influencers in the global design and luxury communities.

It was against this backdrop that Samsung Electronics recently partnered with Italian luxury fashion brand Colombo Via Della Spiga for an exclusive showcase of The Wall Luxury – an immersive and customizable display built with Samsung’s modular MicroLED screen technology.

Addressing those in attendance at the showcase, which was held at one of the world’s preeminent luxury hotels, the five-star Hôtel Ritz Paris, Samsung Electronics’ Senior Vice President of Visual Display Business, Hyesung Ha, described what made Paris Fashion Week the perfect setting for the event.

“Paris Fashion week plays a critical role around the world in establishing cultural cues, and in offering a glimpse into upcoming design, fashion and lifestyle trends,” said Ha. “For this reason, we could not think of a more appropriate backdrop to showcase The Wall Luxury, which incorporates Samsung’s most premium and advanced design and display technologies.”

The star-studded event offered leading designers, fashion executives, actors and influencers an opportunity to experience for themselves The Wall’s cutting-edge visual technology and awe-inspiring scale.

“Walking into the room, I couldn’t help but notice this huge screen and its sublime quality,” said Djamila Kerdoun, co-founder and CEO of DK Ambassador, and founder of the International Summit of Fashion. “I had to take a few minutes to admire its artful design and high-resolution images. Working in the events industry, I am particularly attentive to every detail when it comes to digital equipment. For its beauty and for its innovative design, it perfectly fits in … as part of Fashion Week!”

The Wall Luxury represents one of Samsung’s most groundbreaking advancements in display technology. Its immersive modular MicroLED design offers users a world-class viewing experience from the comfort of their home. The Wall also comes in a Professional version that’s geared toward high-end businesses and retail spaces, and, like The Wall Luxury, is completely customizable.

“The extraordinary thing about modularity is that you are no longer locked into a format,” said Didier Beautemps, celebrated architect and Director of Paris-based architecture studio Atelier COS. “In luxury shops, in hotels, in everything we do, it gives us great freedom of design in terms of size and ratio. What truly amazed me is the total absence of reflection, which remains unaffected by the natural light of a room.”

The Wall is designed for those who are constantly seeking exclusive and premium experiences. The display doesn’t just deliver the ultimate in terms of picture quality, it also transforms how digital technology integrates into — and enhances — its environment.

“Modern design is all about expressing uniqueness,” said world-renowned jewelry designer Diana Zhang, who was also in attendance. “We are all different and unique, so we need customizable products to meet every single taste. That’s exactly what Samsung’s done with The Wall Luxury, which can suit every single house with its artful design, customizable frame, and ability to display whatever you like, such as artwork.”

French actress, singer, and radio and television presenter, Sandra Lou, described the display as “Unique and exceptional. I’ve never seen a screen with such details. The images couldn’t be more realistic, especially in terms of colors — amazing.”

To learn more about The Wall Luxury, please visit https://displaysolutions.samsung.com/led-signage/the-wall.