Around the World (Aug 2025)
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[Philippines] [Infographic] The Evolution of Galaxy AI in Southeast Asia & Oceania
2025.8.29
1 Based on Samsung’s internal data on AI Usage Rate in Southeast Asia and Oceania among users of Galaxy AI-powered devices.
Samsung Electronics recently highlighted the evolution of Galaxy AI in Southeast Asia and Oceania (SEAO). The coverage includes statistics displayed via infographics, which reveal that Galaxy AI is being used by 77% of Samsung users in the region. Additionally, the top five most-used features, in order, are Circle to Search, Photo Assist, Instant Slow-Mo, Writing Assist and Edit Suggestion. Galaxy AI is also enabling new ways for people to communicate and create, through features like Interpreter, Generative Edit and others. This widespread uptake underscores Samsung’s strategic push to realize its “AI for All” vision and integrate more intuitive, context-aware experiences into everyday mobile interactions.
Learn more at the Samsung Philippines Newsroom
[Japan] Galaxy Harajuku To Host Pop-up Collaboration With NCT DREAM
2025.8.28
Starting September 1, Samsung Electronics Japan will host a pop-up in collaboration with NCT DREAM to celebrate the boy band’s fifth album, “Go Back To The Future,” alongside the recent launch of Galaxy Z Fold7 and Z Flip7. The pop-up will take place at Galaxy Harajuku in Tokyo, with additional exhibitions at Galaxy Studio Osaka. Visitors can enjoy Galaxy AI-powered experiences such as photo booths, music video screenings, panel displays and interactive message boards. There will also be exclusive perks like original stickers, trading cards and signed autograph boards. The event will run until October 9, offering fans a chance to fully immerse themselves in NCT DREAM’s new album through the integration of Samsung’s latest Galaxy technology.
Learn more at the Samsung Japan Newsroom
[Poland] Samsung Partners With SILENCE Music Festival
2025.8.26
Samsung Electronics Poland is partnering with the SILENCE Music Festival, an experimental music event held annually in Kraków and Balice. The festival, which runs from August 24 to October 17, is known for its innovative approach — blending music with silence, science, technology and performance art. As a partner, Samsung is showcasing The Frame, its signature art TV, which will display both live performances and special visualizations, highlighting its Art Mode and other features that cater to art enthusiasts. This collaboration emphasizes how the TV’s unique blend of technology and aesthetics makes it a perfect fit for a cultural event focused on artistic innovation.
Learn more at the Samsung Poland Newsroom
[U.S.] Samsung America Employee Highlights His Family Hub Experience With Short Video
2025.8.25
Through videos of 60 seconds or less, the Samsung U.S. Newsroom is uncovering how the company’s tech is transforming the way its employees live, work and thrive. In the inaugural video, Paul Gang Xiao, Director of Supply Chain at Samsung Electronics America, shares how his Samsung Family Hub+ refrigerator serves as his family’s hub by keeping tabs on what food items are inside, accessing each family member’s schedule and syncing shopping lists and notes. Compatible with Galaxy devices, it even recommends recipes, sends open-door alerts and plays music, keeping the whole family connected.
Learn more at the Samsung U.S. Newsroom
[Vietnam] SEV and SEVT Honored at ‘Outstanding Enterprises for Employees’ Awards Ceremony in Hanoi
2025.8.19
Samsung Electronics Vietnam (SEV) and Samsung Electronics Vietnam Thai Nguyen (SEVT) were honored at the “Outstanding Enterprises for Employees” awards ceremony by Vietnam Government. The event recognized 28 excellent companies for their commitment to improving employee welfare. SEV was awarded for its modern, safe working environment and comprehensive benefits, marking the seventh year in a row it has received this recognition. SEVT was commended for its higher-than-standard pay and benefits, along with its CSR initiatives that support communities and children.
Learn more at the Samsung Vietnam Newsroom
[Germany] Eight New Samsung Dryers Achieve Class A Rating for Energy Efficiency
2025.8.12
Eight of the newest dryer models launched by Samsung Electronics Germany this year meet the stringent criteria of the highest EU energy efficiency Class A, introduced under the updated EU labelling system that became effective July 1. The change replaces the old “A+++ to D” scale with a clearer “A to G” classification, alongside stricter testing methods and a new noise emissions rating. Models like the Bespoke AI Dryer also achieve the quietest A rating for noise emissions, using heat pump technology and AI Dry+ to save up to 20% in energy and time. Additional models, such as the DV6400D and DV7400D, offer features like QuickDrive, Super Speed cycle and Air Refresh cycle, catering to various price points and lifestyles.
Learn more at the Samsung Germany Newsroom
[Germany] Jenny Habermehl Bridges Real and Artificial Worlds With Samsung’s Storage Solutions
2025.8.12
Samsung Electronics Germany has spotlighted Karlsruhe-based creative director and photographer Jenny Habermehl, who fuses real-life photography with AI-generated imagery to produce unique artworks. Her process, which starts from concept and ends in a final AI-enhanced piece, relies on Samsung’s storage solutions to get the best results. These include PRO Ultimate SD cards for secure, high-speed on-site shooting; the Portable SSD T9 for fast, durable transfers; and the 9100 PRO PCIe 5.0 internal SSD for large AI workloads on local models. By combining her vision with Samsung’s cutting-edge technology, Habermehl showcases how real and artificial worlds can harmoniously intersect to create rich, striking art.
Learn more at the Samsung Germany Newsroom
[Brazil] Samsung Solve for Tomorrow Sees Surge in Projects and Female Participation in Brazil
2025.8.8
Samsung Electronics has announced that the Solve for Tomorrow program in Brazil, now in its 12th edition in the country, has seen a significant increase in participation this year. The initiative recorded a 28% rise in the number of submitted projects, with sustainability, education and health among the primary themes addressed. The program also saw a notable increase in female involvement, with 111% more female teachers and 10% more female students participating. This growth, particularly in gender equity, is being praised as a positive step toward encouraging more women to pursue careers in science and technology.
Learn more at the Samsung Brazil Newsroom
[Germany] Samsung Devices Receive IT Security Label From Germany’s Federal Office for Information Security
2025.8.7
Samsung Electronics Germany has received the IT Security Label from Germany’s Federal Office for Information Security (BSI) for its Galaxy A26, A36 and A56 smartphones — as well as its 2025 Smart TV models. The label confirms compliance with key European cybersecurity standards and helps consumers make informed choices, with Samsung being the first manufacturer to receive it for mobile devices and smart TVs. One of the key benefits for consumers is that they can simply scan a QR code that links them to product-specific security info, hosted by the BSI.
Learn more at the Samsung Germany Newsroom
[U.K.] Britain’s Running Boom Meets Samsung’s Galaxy Watch8 Series
2025.8.4
Running is on the rise across the United Kingdom and Samsung Electronics U.K. is spotlighting the booming trend. Recent research has revealed that over 42% of new runners make common running mistakes, such as overtraining or ignoring injuries, which can lead to burnout. Samsung has partnered with clinical psychologist Dr. Julie Smith to address this concern and highlight how the Galaxy Watch8 series and its Running Coach feature can support a more balanced approach to fitness.
Learn more at the Samsung U.K. Newsroom
[Romania] Fireworks Galore: Samsung Romania Marks Galaxy Z Fold7, Z Flip7 Launch With Spectacular Multi-Day Campaign
2025.8.4
Samsung Electronics Romania marked the launch of the Galaxy Z Fold7 and Z Flip7 with an electrifying multi-day campaign. It began with an exclusive showcase in Bucharest with Team Galaxy ambassadors, followed by a dramatic delivery of the new devices to the “Beach, Please!” music festival via helicopter. At the festival, a crowd of 40,000 people saw the foldables unveiled on stage, where the message “Unfolding the Ultra” lit up nearly every screen in sight. The action-packed campaign culminated with a massive selfie taken by Romanian singer INNA with over 100,000 people, as well as a captivating fireworks display.