Around the World (May 2025)
More
[Brazil] Solve for Tomorrow Highlights Outstanding Student Projects Across Brazil in Special Video Campaign
2025.5.29
Samsung Electronics Brazil has launched a special video series highlighting standout Solve for Tomorrow student projects developed in public schools throughout Brazil. The campaign features nine short episodes showcasing innovative STEM-based solutions designed to tackle real-world issues taking place in local communities — such as period poverty, environmental pollution and more. The videos will be released monthly until the end of this year’s edition of Solve for Tomorrow Brazil in December.
Learn more at the Samsung Brazil Newsroom
[U.K.] Samsung Awarded Home Entertainment Brand of the Year at Which? Awards 2025
2025.5.23
Samsung Electronics has been named Home Entertainment Brand of the Year by the Which? Awards for the first time, marking a historic achievement for the company. Which? is a globally respected authority in consumer testing and awards for businesses in the United Kingdom, and the recognition highlights Samsung’s dedication to delivering innovative home entertainment experiences that enhance the everyday lives of users.
Learn more at the Samsung U.K. Newsroom
[Belgium] Samsung and Chef Paul Delrez To Open Galaxy S25 Edge-Inspired Pop-Up Restaurant in Brussels
2025.5.22
From June 6 to June 8 at Fondation CAB in Brussels, Samsung Electronics and chef Paul Delrez will present CUTTING EDGE, a fine-dining pop-up inspired by the ultrathin Galaxy S25 Edge. The unique sensory journey will blend technology, design and gastronomy within a minimalist, tech-inspired space, where guests will savor a six-course menu with a Korean twist that reflects the sleek aesthetics of Samsung’s latest smartphone.
Learn more at the Samsung Belgium Newsroom
[Italy] Samsung Italy and Domus Academy Award Navi, an AI Device That Detects Misinformation
2025.5.20
As part of the Samsung Innovation Campus program, Samsung Electronics Italy and Domus Academy recently launched a creative competition challenging students to reimagine the everyday potential of AI. First place went to Navi, an AI device developed by Javiera Bakic, Ekin Yuksel and Shane Bana that is capable of detecting misinformation while promoting critical thinking. Navi analyzes digital content, compares it with fact-checking databases and provides real-time feedback — promoting critical thinking, media literacy and the ethical use of AI in the process.
Learn more at the Samsung Italy Newsroom
[Netherlands] Samsung Partners With Van Gogh Museum To Bring Art and Technology Closer Together
2025.5.16
Samsung Electronics Benelux and the Van Gogh Museum are joining forces in a three-year partnership aimed at bringing art and technology closer together. Through a newly enhanced audio tour at the museum, the partners are building a bridge between art, Vincent Van Gogh’s life story, and Samsung’s cutting-edge technology. Among the highlights of the tour is Van Gogh’s iconic masterpiece “Almond Blossom.”
Learn more at the Samsung Netherlands Newsroom
[Italy] Straightening the Leaning Tower of Pisa With the Bespoke AI Jet Ultra
2025.5.15
Samsung Electronics Italy posted a video on social media humorously showcasing the power of the Bespoke AI Jet Ultra, claiming the new cordless stick vacuum cleaner’s suction is so strong that it could even straighten the Leaning Tower of Pisa. Featuring a powerful HexaJet Motor, AI Cleaning Mode and a multilayer HEPA filtration system, the vacuum adapts its suction power and brush rotation speed to different surfaces and captures up to 99.999% of fine dust.
Learn more at the Samsung Italy Newsroom
[Brazil] Accessible Technology: How the Galaxy Tab S10 Series Supports the Daily Lives of People With Disabilities
2025.5.15
Brazilian activist and designer Paula Dultra, a cancer survivor who lives with monoparesis, shares how the Galaxy Tab S10 has significantly improved her productivity and autonomy. Struggling with traditional notebooks, Paula found relief using the AI-powered Galaxy Tab S10+, particularly from its lightweight S Pen, which allows her to write and draw with ease. The native Samsung Notes app has been an essential tool for her as well. Samsung Electronics is working to ensure its technology serves everyone — designing solutions that empower people like Paula to confidently pursue what matters most to them.
Learn more at the Samsung Brazil Newsroom
[U.S.] Samsung and SoundHound AI Showcase Next-Gen Voice AI Solutions at 2025 National Restaurant Association Show
2025.5.15
At the 2025 National Restaurant Association Show from May 17-20, Samsung Electronics America and SoundHound AI, a leader in voice AI technology, will showcase next-generation voice AI solutions for the restaurant industry. Through Samsung’s dynamic displays and SoundHound’s voice AI platform, attendees will be able to experience live demonstrations of AI-powered drive-thru and kiosk systems, including a Burger King UK setup. The partnership aims to enhance speed, efficiency and customer satisfaction, redefining hospitality across quick-service restaurant environments.
Learn more at the Samsung U.S. Newsroom
[Mexico] [Editorial] Connected Work: How Technology Is Redesigning Civil Construction in Latin America
2025.5.14
Driven by infrastructure and housing investments, countries like Brazil, Mexico and Argentina are leading the expansion of civil construction in Latin America. Technological innovation — especially AI, IoT and automation — is essential for improving safety, efficiency and sustainability as the sector continues to grow. André Peixoto, Senior Director and Head of Samsung Electronics’ B2B Integrated Offering for Latin America, wrote in his latest editorial that Samsung is actively supporting this digital transformation with ruggedized devices, wearables equipped with biometric sensors and energy-efficient systems that aim to foster smarter, safer and more energy-efficient construction practices for workers.
Learn more at the Samsung Mexico Newsroom
[Türkiye] Samsung Türkiye Honored by Turkish Ministry of Industry and Technology for Sustainable Approach to Screen Repair
2025.5.14
Samsung Türkiye won Gold Award in the “Green Transformation” category at the Turkish Ministry of Industry and Technology’s Productivity Project Awards for its Eco-Conscious Dissemination Project. The initiative, focused on sustainability and customer satisfaction, reduces electronic waste and repair costs by repairing specific screen components instead of entire units. This recognition underscores our commitment to sustainability and innovation, reinforcing Samsung’s leadership in driving positive change within the industry.
Learn more at the Samsung Türkiye Newsroom
[U.S.] The Galaxy S25 Ultra Augments the 2025 Met Gala Experience
2025.5.9
Samsung Electronics elevated the 2025 Met Gala through a tech-fashion collaboration with designer LaQuan Smith, showcasing the Galaxy S25 Ultra as a creative tool in designing his transformational gala looks, from initial sketches to last-minute fittings. Samsung wrapped up the night at the Met Gala House Party, where interactive experiences and live content creation stations demonstrated how Galaxy AI continues to innovate at the intersection of fashion and technology.
Learn more at the Samsung U.S. Newsroom
[U.S.] Samsung Powers Next-Gen Content Creation at Dude Perfect Headquarters
2025.5.8
Samsung Electronics America partnered with the sports and entertainment group Dude Perfect to equip their new headquarters, DPHQ3, with advanced display technology to enhance their content creation. Located in Frisco, Texas, DPHQ3 features Samsung’s The Wall models with MICRO LED technology for vibrant visuals and immersive presentations, alongside high-performance ViewFinity and Odyssey monitors for precise video editing and gaming. The cutting-edge setup reflects Samsung’s commitment to augmenting the technology for next-generation entertainment.
Learn more at the Samsung U.S. Newsroom
[Czech Republic] Czech and Slovak Students Innovate for a Better Future With Solve for Tomorrow
2025.5.7
The 2024-2025 Samsung Solve for Tomorrow competition in the Czech Republic and Slovakia celebrated student innovations aimed at solving real-world problems with technology. First place went to students who created a prototype of an AI rescue drone for use by firefighters to save lives. Second place went to an interactive AI app designed to reduce food waste and improve school cafeteria menus. Third place, meanwhile, was awarded to an indoor navigation app designed to help users find their way in large buildings.
Learn more at the Samsung Czech Republic Newsroom
[U.S.] Solve for Tomorrow Teacher Academy Empowers American Educators Through Interactive STEM Training
2025.5.7
A recent survey showed that 97% of educators in the United States want more resources to help them integrate emerging tech like AI into STEM education. Samsung Solve for Tomorrow U.S. is addressing this growing demand through its Teacher Academy, an innovative training program that equips American educators with the tools needed to inspire the next generation of changemakers. This year, the initiative hosted three virtual workshops focused on three critical areas: AI, design thinking and entrepreneurship. To date, the Teacher Academy has supported over 700 educators nationwide.
Learn more at the Samsung U.S. Newsroom
[Malaysia] Samsung Malaysia Recognized as a 2025 Trusted Brand by Reader’s Digest
2025.5.6
Samsung Electronics Malaysia was named a Trusted Brand at the Reader’s Digest Trusted Brands Awards 2025 for its AI innovations and cutting-edge technology, reinforcing the company’s reputation among Malaysian consumers. In addition, the company received the Platinum Award in the categories of TVs and Refrigerators as well as the Gold Award in the categories of Washing Machines and Vacuum Cleaners. Samsung continues its commitment to leading the future of connected homes with advanced innovations.
Learn more at the Samsung Malaysia Newsroom
[India] A Path Back to School: Samsung Employees Support the Education of Underprivileged Children
2025.5.6
In partnership with the Indian branch of Save the Children (Bal Raksha Bharat), Samsung Electronics India employees carried out a unique CSR program to send 200 children back into classrooms with the Nanum Kiosk initiative. As an effort to fundraise across Samsung offices, employees can tap their ID card on the Nanum Kiosk to contribute a fixed amount to support underprivileged children. Samsung also hosted a special recognition ceremony for children who, after completing a bridge course with Save the Children, were admitted into public schools.
Learn more at the Samsung India Newsroom
[South Africa] The Positive Impact of Samsung Innovation Campus on WSU Students
2025.5.5
Samsung Innovation Campus (SIC), in partnership with Walter Sisulu University, is empowering students from underserved South African communities with digital and soft skills essential for today’s job market. Focused on technological fluency, the SIC program has so far trained over 70 students. This initiative supports youth employability and underscores Samsung Electronics’ commitment to sustainable community development and education.
Learn more at the Samsung South Africa Newsroom
[U.K.] U.K. Youth Name Online Safety and Cost of Living as Top Concerns, Research From Samsung Finds
2025.5.1
New research from Samsung Electronics has revealed that young people aged 11 to 15 in the United Kingdom are most concerned about the rising cost of living (61%) and online safety (47%) as they approach adulthood, with nearly three-quarters worried about the future. Despite 81% wanting to make a positive impact on the world, less than half of the 1,000 surveyed feel prepared by their education to address societal challenges. The findings come as Samsung launches this year’s Solve for Tomorrow Next Gen challenge, which empowers students in the U.K. to design tech-for-good solutions under the theme “Living Well: Tech for a Happier, Healthier World.”
Learn more at the Samsung U.K. Newsroom
[Indonesia] Young Innovators Shape Samsung Indonesia’s Locally Inspired Technologies
2025.5.1
Three young professionals at Samsung Electronics Indonesia are driving innovations tailored to local Indonesian culture. Alishia Gozal and the Product Marketing Department led the Nusantara x Hangul Galaxy Wraps project and helped Galaxy AI in the Indonesian language reach a wider consumer base. At Samsung R&D Institute Indonesia, Siti Muslimah and her colleagues have been conducting extensive research on Indonesian speech patterns, accents and cultural nuances to continuously improve Galaxy AI’s ability to meet local needs. Product Marketing Manager Mutiara Ramadhani and her team’s analysis of consumer behavior, meanwhile, played a key role in the development of the Ungkep Compartment, a special soft freezing storage space in select Samsung Bespoke refrigerators.