Around the World (Sep 2025)
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[Italy] Galaxy Z Fold7 Meets Italian Consumers’ Expectations for Mobile AI
2025.9.29
Samsung’s Trend Radar 2025 report, carried out with research company Toluna, has revealed that Italians increasingly view AI not just as a technological tool but as a companion capable of easing anxiety, discomfort and monotony.
Four in 10 Italians already rely on AI-driven digital tools to organize their lives, with many eager to delegate the chores they find most stressful or inconvenient. Even as adoption grows, however, trust remains a hurdle. The report found that although 40% of Italians would gladly rely on AI if it proved reliable and 25% see it as a potential relief, nearly half of skeptics prefer handling tasks themselves to retain a sense of control.
For AI to be accepted, three elements are seen as critical: ease of use (54%), particularly valued by baby boomers; privacy and personal data protection (49%); and accuracy in understanding user needs (42%). The smartphone is central to this transition: 76% of respondents see it as the most useful device for AI, far ahead of PCs (35%).
With Galaxy Z Fold 7, Samsung offers a powerful, flexible smartphone designed to seamlessly integrate AI capabilities. The foldable’s wide and versatile screen seamlessly adapts to any situation, while its various AI-powered tools simplify daily tasks and take users’ productivity to new levels. It serves a concrete response to the mobile AI expectations of Italians, who seek devices built on simplicity, precision and innovations that make everyday life easier.
Learn more at the Samsung Italy Newsroom
[Türkiye] Hundreds Run in Pajamas for ‘We RunzZz With Galaxy Watch8’ Event in Istanbul
2025.9.25
Samsung Electronics Türkiye and the Easy Run running club recently hosted “We RunzZz with Galaxy Watch8” in Caddebostan, Istanbul. The night run invited hundreds of young people to run in their pajamas to promote the importance of sleep.
Beginning at 9:00 p.m., the event also featured various experience zones where attendees had the chance to win surprise gifts and a Galaxy Watch8. As the newest entries to the Galaxy Watch lineup, Galaxy Watch8 and Galaxy Watch8 Classic drew attention with their AI-powered features that adapt to, and enhance, an active lifestyle.
Sleep directly affects physical and mental health, social relationships, and even work performance. Seeking deeper insight into global sleep habits, Samsung carried out one of the largest sleep efficiency studies to date in 2023. It analyzed 716 million nights of sleep behavior from Samsung Health users worldwide and found that although personal interest in sleep health is growing rapidly, the quality of people’s nightly sleep is actually declining. According to Samsung’s research, the average sleep duration worldwide has fallen from 7 hours 3 minutes to 6 hours 59 minutes — dropping below the 7 hours recommended by the National Sleep Foundation.
Quality sleep is also indispensable for consistent exercise, especially for a good running workout. Recognizing its importance, Samsung continues to advance its tools and technologies for better rest — from analyzing sleep patterns to optimizing sleep environments. Building on this, the new Galaxy Watch8 series includes features like Bedtime Guidance and Running Coach, offering users personalized guidance for sleep quality and fitness planning.
Bedtime Guidance, in particular, measures users’ circadian rhythms to recommend the optimal time to go to bed, helping them wake up refreshed and start the day energized. By providing insights on lifestyle factors such as sleep, stress and activity levels, the feature supports a more comprehensive approach to health management.
Learn more at the Samsung Türkiye Newsroom
[Southeast Asia] [Editorial] Shaping Lasting Change in Southeast Asia and Oceania
2025.9.17
In a recent editorial, CU Kim, President and CEO of Samsung Electronics Southeast Asia and Oceania (SEAO), emphasized the importance of empowering the next generation to drive innovation and progress, especially with the advent of generative AI.
According to a United Nations Development Programme (UNDP) report, optimism about AI has reached unprecedented levels, with many respondents expecting it to create opportunities in education, work and healthcare. For Samsung, this underscores the urgent need to bridge the digital divide and ensure everyone has equitable access to both technology and the skills to use it.
In SEAO, young people are already demonstrating AI’s potential to drive meaningful change. Samsung’s Solve for Tomorrow (SFT) program exemplifies this approach, encouraging students to apply technology to real-world problems and find viable solutions. Such initiatives align with the UN’s call to embed human agency throughout the AI lifecycle, positioning youth not merely as consumers but as active innovators. Across SEAO, the 2025 edition of SFT has kicked off in Vietnam, Indonesia, Thailand, Singapore, the Philippines, Malaysia, Australia and New Zealand.
Samsung also supports long-term workforce development through Samsung Innovation Campus (SIC), offering training in coding, IoT and AI. These efforts are crucial, especially in markets like Indonesia, which requires 9 million digital talent by 2030. Similarly, in Thailand, Samsung’s decade-long partnership with the Office of the Vocational Education Commission through the Dual Vocational Education (DVE) program combines classroom learning with practical training, strengthening both technical and soft skills to prepare students for meaningful employment.
Youth engagement in the region is strong: Samsung’s research shows that nine in ten SEAO youths use AI daily, primarily for learning. This adoption reflects AI’s democratizing role in expanding access to knowledge, with UNDP findings showing high expectations for productivity gains as well.
Ultimately, Kim believes inclusivity must guide the deployment of technology so that it serves as a bridge for all. By collaborating with government agencies, educators, partners, customers and the youth, Samsung aims to create pathways where innovation uplifts communities and ensures that everyone has a role in shaping an AI-enhanced future.
Learn more at the Samsung Singapore Newsroom
[U.K.] How the Galaxy Tab S11 Series Is Supporting the U.K.’s Craft Renaissance
2025.9.17
A new study has revealed that traditional crafts and hobbies are experiencing a major revival across the United Kingdom, as people increasingly look to counterbalance the demands of fast-paced modern living. Activities like baking, gardening and knitting are enjoying renewed popularity, with four in 10 Brits reporting they have either taken up or revisited a hobby within the past year. The research was commissioned by Samsung to mark the launch of its Galaxy Tab S11 series, which comes with the Galaxy AI-powered Drawing Assist feature to enhance and transform sketches.
To celebrate this revival, Samsung sent Hilary and Michael Whitehall, the parents of comedian Jack Whitehall, on an interactive date to an art studio in London. Instead of traditional brushes and canvases, the pair used Galaxy Tab S11 Ultra to create portraits, which were then reimagined in vibrant styles such as illustration, pop art and 3D cartoon, through Samsung Sketch to Image technology. The Whitehalls praised the innovation for making drawing more accessible and enjoyable, especially for those with limited artistic skills.
On a wider scale, technology is playing a supportive role in the U.K.’s revival of hobbies. While the movement celebrates “IRL” creation, nearly three-quarters of respondents said they would leverage technology to enhance their artistic endeavors. Galaxy AI now allows budding creatives to sketch an idea and instantly receive artistic assistance, bridging the gap between imagination and reality. In this sense, the movement is blending tradition and innovation, where the tactile satisfaction of working with physical materials is supported, not replaced, by technology.
Embodying this synergy, the Galaxy Tab S11 series delivers the company’s most intelligent and advanced tablet experience yet. The series features Samsung’s thinnest-ever tablet design, a Dynamic AMOLED 2X display, and a redesigned S Pen for precision sketching. The tablets have been built for effortless productivity, with Drawing Assist and Sketch to Image providing everyone with the ability to quickly turn their ideas into masterpieces.
Learn more at the Samsung U.K. Newsroom
[U.S.] Samsung Art Store Debuts Exclusive Vogue Collection for Samsung TVs
2025.9.10
Samsung Art Store recently launched the exclusive Vogue Collection, which brings 20 iconic photographs and artworks from the magazine’s more than 100-year history to millions of Samsung TV owners. The collection was curated by Vogue’s curators and Daria Greene, Head of Content and Curation for Samsung North America and the Global Curator for Samsung Art Store, from an archive of 400,000 pieces.
The partnership aims to transform living spaces into a curated gallery of high fashion, allowing users to display legendary Vogue images, from classic covers to memorable editorial spreads, on their Samsung Art TVs. The collection features notable works by renowned photographers, including Cecil Beaton’s 1948 photograph of gowns by designer Charles James, George Hoyningen-Huene’s “The Divers” from 1930, Kourken Pakchanian’s 1977 photograph of Iman and Francesco Scavullo’s 1976 photograph of Rene Russo.
This new collection expands Samsung Art Store’s library, which now boasts over 4,000 artworks available in more than 115 countries. The platform already features works by classic and contemporary masters like Vincent van Gogh, Pierre-Auguste Renoir, Claude Monet, Salvador Dalí, Jean-Michel Basquiat and Keith Haring, as well as partnerships with major art institutions such as Art Basel, the Museum of Modern Art and the Metropolitan Museum of Art.
Learn more at the Samsung U.S. Newsroom
[Australia] [Interview] CU Kim, CEO of Samsung SEAO, Outlines AI Strategy
2025.9.9
In a recent interview, CU Kim, the President and CEO of Samsung Electronics for Southeast Asia and Oceania (SEAO), outlined the company’s approach to AI in the region.
Samsung’s “AI for All” strategy is focused on democratizing the technology to make it accessible to a wider audience. In fact, 77% of SEAO users of Galaxy AI-powered devices are already using the features. These include Circle to Search with Google, Best Face, and translation tools that are particularly useful in such a linguistically diverse region. Additionally, many Galaxy AI features can function on-device, independently of the cloud — a vital capability when internet connectivity may be limited.
Beyond mobile products, Samsung is integrating AI into its entire device ecosystem via the SmartThings platform, which creates personalized smart home experiences. A recent survey showed that 9 out of 10 youths in Southeast Asia are incorporating AI into their daily lives, with many taking concrete steps to learn related skills in the belief the technology will create new job opportunities. For businesses, Samsung’s growth strategy in the SEAO region is centered on leveraging AI to help them leapfrog legacy systems and build intelligent, efficient and customer-focused environments through SmartThings Pro.
Looking ahead, Samsung is focused on innovations that empower communities — from advancing mobile gaming to creating AI-driven smart living environments through Samsung Health and SmartThings.
Learn more at the Samsung Australia Newsroom
[U.S.] ACSI Names Samsung Most Recommended Home Appliance and TV Brand in U.S.
2025.9.9
Samsung has been named the top home appliance and TV brand in the United States by the American Customer Satisfaction Index (ACSI), an achievement that reflects consumers’ strong trust in the company’s product quality, design and customer service.
Samsung ranked No. 1 in service experience for the third consecutive year in home appliances, and for the second straight year in TVs. The company’s TVs led the rankings in picture quality, sound quality, durability, connectivity, overall design, exterior design and the big screen category — while its home appliances garnered praise for their exceptional performance and features.
Customer care also plays a central role in Samsung’s strong reputation, with its services ranked first by the ASCI in both customer satisfaction and service experience. Samsung’s customer-first approach includes expanding its care network, enhancing agent training and leveraging AI-powered tools for faster, more efficient service. The company has also tailored its solutions to meet the evolving expectations of consumers, offering extended warranties, customer service chats with real technicians, and no-hassle returns.
With this latest set of recognitions, Samsung continues to demonstrate its commitment to delivering both innovative products and reliable, human-centered service.
Learn more at the Samsung U.S. Newsroom
[Italy] Samsung Air Conditioners Win No. 1 Quality-Price Seal From German Institute for Quality and Finance for Fifth Consecutive Year
2025.9.1
For the fifth year in a row, Samsung Electronics Italy has been awarded the No. 1 Quality-Price Seal by the German Institute for Quality and Finance (ITQF) for its air conditioning products. The company also secured first place for the second consecutive year in the heat pump category. These achievements reflect Samsung’s commitment to developing innovative climate solutions that seamlessly blend comfort, connectivity and AI, exemplified by its patented WindFree technology.