[CES 2012] Cameras for Any Situation with Wi-Fi and Long-Zoom

Samsung Electronics announced today the launch of a new range of Wi-Fi enabled travel zoom cameras. The WB850F, WB150F, and ST200F enhance the advanced optical zoom and image quality that the WB range is known for, with Wi-Fi capability to facilitate sharing and saving images – wherever you are in the world. Housed in compact, light and durable bodies, the new zoom series from Samsung make the perfect travel companions.

Samsung’s innovative new SMART Wi-Fi technology aims to change the way we take pictures, share and store them. With the new Samsung SMART long-zoom cameras, users no longer have to worry about unearthing a tangle of cables to transfer their images over to their hard drive using the Auto Backup function. They can also take advantage of integrated free storage space from Samsung’s AllShare Play and Microsoft Sky Drive to make their photo accessible anywhere.

Of course, one of the best parts of discovering new places and cultures is sharing your experiences with friends and family back home. With the Wi-Fi capability of the new Samsung SMART long-zooms this is quicker and easier than ever. From any Wi-Fi hotspot, users can email photos or share them on social networks such as Facebook and Picasa and post videos to YouTube in a few simple steps. The WB850F also uses GPS and Live Landmark to enhance your journeys, enabling you to download maps and find out information on nearby locations with the touch of a button. The camera’s Digital Compass can also give users their location and tell them how far they are from certain locations, whilst the MapView function allows users to download maps and use their camera to help explore new cities. For those that don’t need Wi-Fi, the WB150 and ST200 will also be available as versions of the cameras without this feature.

As with their WB predecessors, the WB850F, WB150F and ST200F make it easy to capture incredible detail through their zoom lenses, making it simple to get up-close shots that were once out of reach. The WB850F features a 21x optical zoom – Samsung’s best yet, with an impressive 18x optical super zoom on the WB150F, and 10x optical zoom lenses on the ST200F. In order to capture the detail at its best, all travel zoom models feature upwards of 12 Megapixel sensors (16.2 Megapixels on the WB850F and 14.2 Megapixels on the WB150F). The WB850F also features pioneering BSI CMOS sensor technology to reduce image noise and distortion, even in low light conditions. This crystal-clear detail can then be experienced in all its clarity on the 3.0” VGA AMOLED screen featured on both models.

Share unforgettable scenes in Full HD

Whether filming at the carnival in Rio de Janeiro or from a vantage point atop the world’s highest buildings, Samsung travel zoom cameras mean you can share your video in HD. The WB850F captures awesome detail in 1080/30p Full HD and 1080/60i for spectacular scenery shots whilst the WB150F and ST200F also feature fantastic 720/30p HD capture ensuring that once-in-a-lifetime experiences are captured in all the color and vibrancy that you experienced them in.

Make any picture come to life with Motion Photo

Be the only person walking through a crowd of statues, see a solitary tree bending in the breeze – with  Motion Photo  you can make one element of a normal photograph come to life and keep moving while the rest of the frame stays still. Edit it instantly on your camera and use Wi-Fi to share it immediately without ever needing a computer. This feature is included on the ST200F.

Making it easy to get the best shot

With the new travel zoom cameras, it’s up to you how you get the best shot. On the WB850F and WB150F you can explore your own photographic skills with Full Manual Control, also taking advantage of the OIS (available on all models – WB850F, WB150F and ST200F) Alternatively, Smart Auto, available on all the new models, identifies and automatically selects the most appropriate of its scene modes to provide you with the best possible result every time. From a fireworks display to a dimly-lit party, scene detection technology identifies the shooting conditions and automatically tailors the settings to help achieve standout results.

Live Panorama to get everyone in the shot!

Live Panorama, featured on the WB850F, WB150F and ST200F, allows you to capture even more of the action, facilitating wide panoramic shots which don’t miss any of the detail, from sprawling mountain peaks through to large groups of friends. The function allows the easy capture of large scenes by simply holding down the shutter button and sweeping the camera across. Users can even preview the whole scene they’ve just captured via the LCD screen.

Fun features to add a twist to your travels

Why not add some more fun to your travels by getting creative with your photographs? With Split Shot you can divide the screen into three separate shots and create up to three different photographs by simply blending them together to create a whole new view of your travels. Using Magic Frame you can also position your target in the middle of a fun background – either choose from one of the many pre-designed backgrounds like movie billboards or posters or erase part of an existing picture to get even more creative! Or use the Picture in Picture feature to insert your photo – whether an eye-catching monument or personal portrait into another image or video so you can combine your favorite shots to make a memorable collage. Finally, you can also bend, stretch, and warp your friends and family for big laughs — with the Funny Face feature simply press the 5-direction key to enlarge heads or noses, or create hilarious distortions. And when you move the camera, Face Tracking preserves the funny looks just the way you want them.

All functionality, features, specifications and other product information provided in this document including, but not limited to, to benefits, design, components, performance, availability and capability of the product are subject to change without notice or obligation.