[CES 2012] Samsung Announces Ultra-Connected SMART Camera Line-Up

Samsung Electronics announced today its continuing commitment to world-class innovation with the launch of its 2012 SMART Camera line-up, the industry’s most-connected range to date. Samsung’s Wi-Fi enabled technology and features have been developed for photographers of all levels to ensure their photography experience is simpler, smarter and more sociable, while offering complete peace-of-mind.

With more than half of the estimated 2.5 billion digital camera owners in the world sharing their photos via online and social networking sites, and over 100,000 Wi-Fi hot spots in more than 75 countries, the benefits of Wi-Fi have never been more important or accessible. Samsung’s extensive range of Wi-Fi enabled SMART cameras ensure that photographers of all levels, from teenagers to grandparents, can take full advantage of the wireless world – anytime and anywhere.

Following the success of the SH100, Samsung’s range of wireless SMART cameras comprises no fewer than five cameras and camcorders, all Wi-Fi enabled. First-up, and showcasing the new premium Wi-Fi technology is the recently announced WB850F – a world-class travel camera with 21x zoom capability. The WB850F allows budding photographers to create instant travelogues of their most memorable images with direct upload to Facebook, Picasa or Photobucket thanks to easy Social Sharing, so friends and family can catch up on their latest adventures in real-time. Samsung’s new DualView offering, (2View outside of the U.S.) the DV300F, meanwhile – with a 1.5” front LCD screen display – is the ideal accessory for the perfect self-portrait. With Wi-Fi connection, photos won’t stay on the camera for long with instant upload to Facebook or YouTube via Social Sharing, wherever you are. The SMART range also includes the slim and stylish ST200F which not only fits in a purse or pocket, but whose Wi-Fi functionality also allows images to be wirelessly saved to a computer in one click via the Auto Backup feature, or to the hard drive in the sky, with free storage space from AllShare Play and Microsoft SkyDrive to make their photo accessible anywhere.

With Auto Backup, just Click and go!

Samsung’s Wi-Fi functionality enables users to automatically transfer and back-up photos directly to their home PC after a day of capturing images, allowing instant upload and storage as soon as you get through the door. Shoot once and save forever! With customizable back-up options to ensure you only share and save desired images, consumers enjoy greater peace of mind that photos are safe at home.

Share special moments on the big (and small) screen

With easy Samsung Mobile Link, Wi-Fi makes it child’s-play to share, store and view photos across home and portable devices – whether direct to a Samsung Smartphone, tablet or internet-enabled TV. In addition, the TV Link capabilities make it easy to connect instantly to a home network of appliances and electronic equipment instantly.

Sharing photos in an instant

With just one touch of selected photos or videos on a SMART camera, consumers can upload images wirelessly anywhere and anytime, instantly sharing special moments on social networking sites and online albums with Social Sharing. They also can use the special AllShare lockers for downloading at a later date. The latest wireless features prove that connectivity via Samsung’s SMART Cameras opens a new world of creative storytelling, instantly and infinitely shareable. Upload impromptu shots to Twitter or share travel photos with loved ones on Facebook at the touch of a button. Share with the world – anywhere in the world.

Complete control at your fingertips

With the innovative Wi-Fi Remote Viewfinder, you can remotely control your camera settings and set-up shots via your Smartphone. By adjusting the settings via your mobile device, you can create the perfect shot to either ensure you’re part of the picture or to capture the best shots from a distance.

Easy Email for personalized sharing

With Wi-Fi, emailing images directly from your Samsung SMART camera to friends and family could not be simpler. The onscreen keyboard allows personalized messages to accompany pictures so that special memories can be easily shared with a personal touch.

Save your memories securely on the cloud

Whether at home or out with friends, Auto Backup and virtual Cloud storage give users the freedom to keep snapping, safe in the knowledge that memory space and Wi-Fi security are taken care of. Not only can photos be shared with a global audience, but cloud storage through services such as Allshare Play and Microsoft SkyDrive give peace of mind that images are safe in the event of loss or damage to the camera while offering numerous additional advantages such as free storage. Simply access, transfer, download and backup images to a personal server in the clouds or via a PC in the comfort of your home. Thanks to the TV Link feature, you can also search and enjoy large-scale images on your TV screen at the touch of a button.

Direct to Wi-Fi Devices to make connectivity a cinch

Consumers can connect their cameras to Wi-Fi enabled devices such as laptops, smartphones and tablets with Wi-Fi Direct, for quick and easy sharing and viewing of images. Whether they want to see pictures on the bigger screen of a laptop, or transfer to a tablet to use as a digital photo frame, Wi-Fi Direct is as easy to use as Bluetooth but offers a superior experience with increased speed and connection quality.

The following are recently announced products in the Samsung SMART Camera category with Wi-Fi enabled connectivity. Full product details can be found online at the following links:

• WB850F, WB150F, ST200F
• DV300F
• QF20

All functionality, features, specifications and other product information provided in this document including, but not limited to, to benefits, design, components, performance, availability and capability of the product are subject to change without notice or obligation.