“Discover New Ways to Live Smarter”: Samsung Electronics Launches Samsung Week 2026 in 63 Countries
on October 21, 2026
To mark its founding, Samsung Electronics is holding its global Samsung Week 2026 promotion from October 12 to November 1 in 63 countries.
Samsung Week is Samsung’s largest annual promotion for customers around the world. Now in its seventh year, the event is being held under the theme “Discover New Ways to Live Smarter.”
During Samsung Week 2026, the company is offering special purchase benefits on Samsung.com and showcasing new experiences enabled by its latest AI products.1
More Benefits, More Choices on Samsung.com
For Samsung Week 2026, Samsung has enhanced its online offers and premium services.2
Customers can get more out of their Samsung Rewards Points on Samsung.com throughout the event. Samsung Rewards Points can be applied toward purchases of devices and accessories as well as digital content and services including Galaxy Store, Samsung Art Store, and Samsung Food.
Based on devices registered to their Samsung Account, customers can receive personalized product recommendations. Samsung.com may recommend Bespoke AI appliances that connect through SmartThings for a more integrated home experience, or Galaxy Watch models that support health and fitness goals through Samsung Health. Customers can also easily access Samsung Care+, a professional product care service, and trade-in options.
The latest mobile products are also available in Samsung.com-exclusive colors including Galaxy Z Fold8 Ultra in Green Shadow, Galaxy Z Fold8 in Pistachio, and Galaxy Z Flip8 in Mint.
In addition, purchases of the new Galaxy Z series, Galaxy S26 FE, or Galaxy Tab S12 series come with a six-month subscription to Google AI Pro.
Meanwhile, Samsung is promoting Samsung Week 2026 through large digital billboards at iconic landmarks around the world, including Times Square in New York and Piccadilly Circus in London.
Smarter Experiences for Work, Wellness, and Home
Throughout Samsung Week 2026, Samsung is highlighting products featuring AI-powered innovation and enhanced services designed to make everyday life more convenient across productivity, health, cooking, and entertainment.3
Galaxy Z Fold8 Ultra makes it easier to work efficiently using Multi Window on a large screen and, when paired with a Smart Monitor, helps users stay focused wherever they are.
Together, Galaxy Watch Ultra2 and Galaxy S26 Ultra support healthier lifestyles with detailed workout data and health insights, while Galaxy Buds4 Pro adds to the enjoyment of exercise with a comfortable fit.
In the kitchen, the Bespoke AI Refrigerator, Bespoke AI Oven, and Galaxy Z Fold8 create a smarter cooking experience — from ingredient management and recipe recommendations to automated cooking settings.
Samsung Micro RGB TV and soundbars deliver immersive viewing and gaming, while the Bespoke AI Laundry Combo simplifies laundry by handling everything from washing to drying.
For more details about Samsung Week 2026 in each region, visit Samsung.com.
- Event periods, eligible products and purchase benefits may vary by country. ↩︎
- Event pages and details may vary by country. Personalized product recommendations are available only to customers who have consented to marketing and cookies. ↩︎
- Product names, availability, and supported features may vary by region. ↩︎
For any issues related to customer service, please go to Customer Support pagefor assistance.
For media inquiries, please click Media Contactto move to the form.
