Everyone’s Olympic Games with Samsung
Samsung, the market leader in consumer electronics and Worldwide Olympic Partner in the wireless communications equipment category, launched its London 2012 Olympic Games campaign at London’s East Wintergarden on Monday 13th June, 2011.
Samsung’s London 2012 theme is “Everyone’s Olympic Games”, in hopes that people from all around the world from all walks of life can enjoy the Olympics using Samsung’s smart technology. By focusing its smart technology on the social experiences of London 2012, Samsung will ensure everyone feels closer and more connected to the Olympics.
Olympic Torch Relay
The Olympic Torch Relay will be held for 70 days starting on May 18th of next year, covering all parts of the UK. 8,000 torch-bearers are participating, with 1360 of them selected by Samsung.
The theme for the torch-bearer selection standard is “Gone the Extra Mile”. This theme emphasizes finding young people who exceed their limitations and inspire those around them. Everyone is welcome to nominate, and David Beckham kicked this process off.
David Beckham introduces the 1st Samsung torchbearer nominee
David Beckham announced Samsung’s first London 2012 torchbearer nominee. Receiving the honour was 18 year old sportswoman Gabriella Roseje from Bermondsey, London. Ms Roseje was commended by Samsung and Mr. Beckham for her outstanding work with young people from disadvantaged backgrounds using her sporting talent.
Samsung Olympic Visual Identity System
Samsung unveiled the Samsung Olympic Visual Identity System (SOVIS), its new logo for the Olympic Games. SOVIS portrays a mobile phone character with its arms spread, symbolizing an open invitation from Samsung and welcoming the world to the London Olympics.
This logo was designed exclusively for Samsung by award winning artist Kate Moross, and will be rolled out all across Samsung’s Olympic campaigns, including advertisements and the Olympic Torch Relay.
Samsung Mobile Explorers
Samsung also introduced its plans for the Samsung Mobile Explorer program, inviting young minded, inspirational individuals from all over the world to experience London 2012 using Samsung’s smart technology. 60 Samsung Mobile Explorers from all around the world will be given the opportunity to share their personal London 2012 Olympics experiences using their smartphones, their content creation skills and their social media networks.
SAMSUNG SIGNS BECKHAM AS OLYMPIC GAMES AMBASSADOR
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