Galaxy S26 Ultra Powers ‘#PlayGalaxy Cup: PUBG Mobile Global Open’

On February 26, Samsung Electronics hosted the #PlayGalaxy Cup: PUBG Mobile Global Open in San Francisco, marking the kickoff of the 2026 #PlayGalaxy Cup annual league. The event drew strong interest from mobile esports fans worldwide and signaled the start of a new global competitive season.

The #PlayGalaxy Cup is a global tournament league highlighting the gaming performance of Galaxy devices. In 2026, the tournament expands into a yearlong global esports league in collaboration with PUBG Mobile — shifting from standalone events to a full-season format.

The Global Open served as a showcase match celebrating the league’s launch. Sunny, CouRage, NiceWigg and Octane of North American gaming organization 100 Thieves competed alongside OfflineTV members TinaKitten, Yvonnie, Foolish and Masayoshi. They were joined by eight members of TeamGalaxy  — a global roster of influencers — forming a 16-player lineup of creators and competitors.

Players competed using the new Galaxy S26 Ultra, demonstrating that immersive, high-performance esports gameplay on a mobile device. Cheers erupted throughout each round, reflecting the excitement inside the venue.

Streamer Ludwig hosted the event, bringing live interviews and onstage commentary throughout the competition. Between matches, he engaged in spontaneous conversations with players and interacted with fans in real time, adding to the festival atmosphere.

The #PlayGalaxy Cup: PUBG Mobile Global Open was livestreamed on Ludwig’s YouTube channel, drawing 16.77 million views and broad attention from the gaming community. The broadcast was also streamed on Samsung’s YouTube channel and co-streamed by creators including Ashtax and Wynnsanity. The hybrid format — engaging both on-site spectators and online viewers — underscored the league’s vision of a globally accessible mobile esports competition.

Fans at the event rooted for their favorite teams. A large screen at center stage displayed smooth, immersive gameplay on Galaxy S26 Ultra and a dedicated experience zone allowed visitors to test the device’s gaming performance.

Following the tournament, #PlayGalaxy Cup moves into its full annual league schedule. Beginning in May, regional qualifiers will be held across Europe, Southeast Asia and Oceania, North America, India and South America. Additional details will be shared through each region’s host streamer channels, and all matches will be livestreamed globally. Top teams will advance to the World Final at Gamescom 2026 in Cologne, Germany — one of the world’s largest gaming events — to compete for the championship.

“The Global Open marked a milestone with the launch of the inaugural 2026 #PlayGalaxy Cup league,” said David Moon, Head of Influencer Marketing, Mobile eXperience (MX) Business at Samsung Electronics. “We look forward to continuing this journey with gaming fans around the world.”