George Craig stars in wireless audio with dock video

on July 13, 2012
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Samsung Electronics made debut a short film titled, “A New Flavour of Sound” on its YouTube channel this week, showcasing the warm and rich sounds that the Samsung Wireless Audio with Dock (DA-E750) delivers. New in 2012, the visually-stunning video marks the global launch of Samsung’s inaugural entry into premium audio market.

 

 

 

George Craig is a lead singer of British band “One Night Only” and model for Burberry. One Night Only is a British indie rock band and released famous singles like “You&me” (2007), “Just For Tonight” (2008) and “Say You Don’t Want It” (2010, M/V featuring Emma Watson). Starring George Craig, the video follows Craig as he mysteriously and excitedly cleans his living space then covers everything with white sheets. After the room appears to be ready for an unexplained mess, Craig connects a Samsung Galaxy SII Smartphone to the high-gloss, chocolaty wood-colored Audio with Dock—then sits back to experience the warm and rich flavor of high-quality sound that follows.

 

 

 

When I first saw Samsung’s Wireless Audio with Dock, I was immediately awe-struck by the sleek, yet retro design. I became an instant fan after hearing the amazing and smooth sound the DA-E750 delivers, so to help launch the product by partnering with Samsung on this video is both exciting and an honor.

 

 

Featuring the One Night Only song, “You & Me,” the video reaches its climax at the same time the music does—as Craig, deeply involved in the music and the powerful pumping sound, surprisingly bursts into a huge explosion of chocolate. Pleasing to any audiophile, the warm and rich sound that Samsung’s Wireless Audio with Dock delivers is exemplified by the inclusion of chocolate in the video—and the notion that the users’ sound experience will be intensely palpable with the DA-E750.

 

 

 

 

To bring the chocolate-bursting scene to life, Samsung brought specialists in explosion technology to help with this project, conducting 10 explosion tests prior to shooting the scene—using a whopping 150 liters of chocolate throughout production. Fittingly shot in Belgium, “The Country of Chocolate,” the video used a high-speed camera shooting 1,000 frames-per-second, to vividly capture every detail of the powerful chocolate explosion.

 

The DA-E750 Wireless Audio with Dock includes Samsung’s hybrid vacuum tube amplifier technology, and is the world’s first dual docking system that supports both Samsung GALAXY devices and Apple iOS devices. Through the combination of the warm sounds from the vacuum tube amplifier with the crystal-clear sounds from the digital amplifier, the DA-E750 delivers a natural and premium music experience to consumers. Also, Samsung’s DA-E750 is a total wireless solution—supporting wireless audio file playback via AllShare Play and AirPlay, in addition to Bluetooth 3.0.

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