I Purple You: Introducing Samsung Galaxy S20+ 5G, S20+ and Galaxy Buds+ BTS Editions

Korea on June 15, 2020
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A new iconic purple heart design for the Galaxy S20+ 5G, Galaxy S20+, and Galaxy Buds+ reflecting the strong connection between BTS and their global fans


Samsung Electronics, in collaboration with global pop music and cultural sensation, BTS, today revealed the Galaxy S20+ 5G BTS Edition, Galaxy S20+ BTS Edition and Galaxy Buds+ BTS Edition, giving an exclusive opportunity for fans worldwide to connect more closely than ever with their favorite band.


The new design of the Galaxy S20+ BTS Edition features a purple glass and metal exterior. The Galaxy Buds+ BTS Edition and Buds+ charging case, also available in purple, carry the band’s logo and purple heart iconography, allowing fans all over the world to show their devotion through their smartphone and wearables.


Available in both 5G and LTE variants, the Galaxy S20+ BTS Edition comes with pre-installed BTS-inspired themes and a fan community platform, Weverse. Right in the box, the device comes with decorative stickers to allow fans to further personalize their devices, and photo cards featuring pictures of the band members for fans to keep. Featuring the same great pro-grade camera that Galaxy S20+ owners around the world use to capture their lives and tell their stories, the device provides new ways for BTS and their global fans to feel more closely connected than ever before, and share their creative content with each other.



The Galaxy Buds+ BTS Edition bring fans even closer to their music, not just through the device’s design, but through its superb sound quality. With sound by AKG, Galaxy Buds+ deliver balanced, detailed and spacious sound. And an industry-leading two-way speaker fully immerses fans in the layers of BTS’s music. The Galaxy Buds+ BTS Edition also comes with the photo cards of the band right in the box as a keepsake for fans.


“Galaxy S20+ and Galaxy Buds+ BTS Edition are the result of a collaboration between BTS, whose members spread messages of love and harmony through music, and Samsung, which is creating a better future with meaningful innovation,” said Stephanie Choi, Senior Vice President and Head of Global Marketing Team of Mobile Communications Business, Samsung Electronics. “We hope it will be a source of joy and entertainment for fans and consumers around the world.”


Fans can pre-order the Galaxy Buds+ BTS Edition from June 15th exclusively from Weverse1. From June 19th, the Galaxy S20+ 5G BTS Edition, Galaxy S20+ BTS Edition and Galaxy Buds+ BTS Edition will also be available for pre-order online from Samsung.com2. The devices will become widely available from July 9th, which marks the seventh anniversary of the BTS fan collective.



1 Pre-orders are only available from Weverse in Korea and the United States of America[TBD].

2 Pre-order availability and promotions may vary across markets.

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