[Infographic] Where Culture Meets Innovation: Galaxy Unpacked’s Journey Through Global Cities

on July 10, 2026

Each summer, Galaxy Unpacked — Samsung Electronics’ mobile device launch event — unveils the next chapter of Galaxy innovation in a different city around the world. Following Seoul in 2023, the event continued to Paris in 2024, Brooklyn in 2025 and now touches down in London.

Every destination has given Galaxy Unpacked a distinct identity. From immersive citywide campaigns to venues inspired by local heritage, each event has reflected the spirit of its host city while showcasing the latest Galaxy innovations. Before the spotlight turns to London, Samsung Newsroom takes a look back at the cities that have defined Galaxy Unpacked’s journey.

The image shows Galaxy Unpacked Around the World

Galaxy Unpacked was held in Seoul, Korea in 2023, introducing Galaxy Z Flip5

Galaxy Unpacked was held in Paris, France in 2024, introducing Galaxy Ring.

Galaxy Unpacked was held in Brooklyn, NewYork in 2025, introducing Galaxy Z Fold7.

After Seoul, Paris and Brooklyn, Galaxy Unpacked heads to London, U.K.

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