Milan Glows With “Hwaiting Night” — Where Team Samsung Galaxy Athletes and TeamGalaxy Influencers Ignite Shared Passion

On February 19, Samsung hosted a special “Hwaiting Night” event at Samsung House in Milan, gathering Team Samsung Galaxy athletes, TeamGalaxy influencers and content creators for an evening of celebration and encouragement at the Olympic Winter Games Milano Cortina 2026.

The guest list featured more than 130 attendees, including a world-renowned freestyle skier Alex Hall, Italy’s snowboarding sensation Ian Matteoli, a Swiss snowboarder and content creator Nicolas Huber and an Italian lifestyle influencer Ludovica Frasca.

Inspired by the Korean expression “Hwaiting” — a phrase used to cheer someone on and wish them strength — the event created a space where sport, culture and Samsung Galaxy technology came together in support of the Olympic movement.

At the event, attendees participated in a range of interactive programs, including guided tours around Samsung House, listening to the heartfelt stories of fellow athletes sharing their road to the Olympics. The program also featured TeamGalaxy content captured throughout the athletes’ Olympic Games experience, before wrapping up with attendees watching live games on the big screen to cheer for their home-country teams.

Through the Hwaiting Night event, Samsung brought together athletes, influencers and creators at the heart of Milano Cortina 2026. The evening was more than a celebration. It embodied Samsung’s belief that openness creates connection, fostering shared experiences that connect people across cultures and languages — demonstrating that “Open always wins.”