Old meets New: Samsung e-books Featured at Frankfurt Book Fair

‘Frankfurt Book Fair,’ a global book festival, was held for five days between October 10 and 14 in Frankfurt Germany. Frankfurt Book Fair is a truly historic event that has been held every year since 1564. Nowadays, it is the largest book fair in the world in which about 100 nations and 300,000 visitors participate.

In recent years, a  digital exhibit hall called “Digital First” has been featured at the Book Fair. Global e-book companies such as Google and Kobo are used to participating. This year, Samsung also joined these companies as an e-book service provider to introduce “Readers Hub” and “Learning Hub”, the e-book educational content services of Samsung.

The Readers Hub booth offered an experience zone where visitors could actually experience e-Books using various devices for reading including Galaxy S Ⅲ, Galaxy Note Ⅱ, and Galaxy Note 10.1. In addition, a wall decorated like a bookshelf featured QR code which allowed visitors to enjoy many features e-Books have to offer.  Many visitors spent extra time in this area, and commented on the harmony between the traditional image of paper books and the refined digital image of e-books.

Samsung also held a “Meet and Greet” event in its booth on the last day of the Fair, in order to connect authors and fans as well as give away some promotional gifts.

Nele Neuhaus, the bestselling author of <Snow White Must Die>, author Bodo Kirchhoff, and Chef Alfons Schuhbeck signed books, in a unique way – by taking a photograph using Note 10.1, signing with S-pen, and sending it to a personal e-mail address of the visitor.

The exhibition of Samsung Readers Hub at Frankfurt Book Fair was successful, and Samsung looks forward to seeing the progress of digital books at next year’s fair.