Reimagine Unpacked: Samsung Unveils Brand-New Experience Spaces in New York and London for a Brand-New Era

Galaxy Unpacked is the time of year when Samsung Electronics gets to showcase its latest innovations and connect with the Galaxy community in new and exciting ways. This year, Samsung created a brand-new experience space for a brand-new era.

Through immersive and interactive spaces in London and New York, Samsung was able to showcase Galaxy innovation to Galaxy users worldwide.

These spaces featured activation zones where consumers could experience the Galaxy brand and the latest devices firsthand — including unique FlexCam, personalization and productivity features on the new foldables, SmartThings connected solutions and the Galaxy for the Planet sustainability initiative.

At the event, Samsung Newsroom met with two attendees excited to try out the devices for the first time: Vueey Le, an Australian commercial photographer, and Kendall Forbes, a proud Samsung user from New Zealand.

For Vueey Le, the standout device was the Galaxy Z Fold4. “As a photographer, I always try to find ways to keep my equipment as small and light as possible,” said Le. “It’s great for capturing behind-the-scenes shots and quick snaps. I could leave my tablet at home.”

Meanwhile, Kendall Forbes was most excited about the Galaxy Z Flip4. “I love its compactness,” said Forbes. “The fact that it would fit in any of my pockets is amazing.”

If you want to experience the future of foldables in person, you can visit the event spaces from August 11 to August 31 or check out some of the highlights from the global celebration below. Be sure to head to Samsung Newsroom for more detailed coverage of the event and more updates on Galaxy Unpacked 2022.