Samsung Announces Grand Opening of ‘Samsung Culinary Class’ at the Prestigious School of Culinary Arts – FERRANDI, Paris

Summary:

 * Samsung launches the Samsung Culinary Class in partnership with FERRANDI, the leading professional culinary training school in France, to provide consumers and partners with full culinary experience.

Samsung Announces Grand Opening of ‘Samsung Culinary Class’

at the Prestigious School of Culinary Arts – FERRANDI, Paris

Collaboration with institute that has produced multiple Michelin star chefs

creates a new kitchen culture for consumers and influences future Samsung appliances

Samsung Electronics, one of the world’s fastest growing and most innovative home appliance creators, launched the Samsung Culinary Class in partnership with FERRANDI, the leading professional culinary training school in France. Samsung Culinary Class will provide every attendee the full culinary experience from food preservation to specialist cooking methods using the most innovative Samsung appliances, beginning on October 21 with consumers and partners.

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“The Samsung Culinary Class at FERRANDI is the combination of a world-class cooking school and a world-class home appliance company and will be acknowledged as an excellent example of collaboration across different fields,” said Boo-keun Yoon, President and CEO of Samsung Electronics. “I believe the Samsung Culinary Class will help us solidify our position as the premium home appliances brand that provides more possibilities for consumers across the world.”

Samsung will closely study the user experience and learn how the school’s professional chefs approach cooking, and then apply those insights to the development of new Samsung home appliances. In so doing, Samsung will strengthen the cooking experience for its customers, connecting the culinary world with new products. Ultimately, the Samsung Culinary Class will play its role to provide a new level of home cook experience by connecting culinary world with consumers in global.

Located in the FERRANDI campus in Paris, the Samsung Culinary Class represents a 130 square-meter space equipped with the most innovative Samsung kitchen appliances that include refrigerators, ovens, microwaves and cooktops. To create the perfect kitchen that harmonizes advanced appliances, the Samsung Culinary Class has been imagined and decorated with the premium kitchen furniture company Arclinea in collaboration with the famed Italian interior designer, Kikko Bestetti.

Established in 1920, FERRANDI is a leading professional culinary school which educates approximately 1,500 students per year, maintaining France’s reputation as a culinary capital of the world. It upholds a reputation as an elite school which has produced many world famous chefs. Students are trained by 80 professors and 100 professional chefs annually.The Samsung Culinary Class has been created as part of the Samsung Club Des Chefs. Launched in 2013, this first-of-a-kind global culinary initiative and signature cooperation program has brought together world class Michelin star chefs to collaborate with Samsung on the development of next-generation products.