Samsung B2B: New Color Laser Printer Line-up at CeBIT 2012

on March 8, 2012
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Samsung Electronics announced today its focus on the B2B sector with the introduction of a new full color laser printer line-up at CeBIT 2012, the world largest computer expo, in Hanover, Germany.



Samsung showcasing for the first time its complete range of new color laser printer/multi-function printer (MFP) devices as well as innovative printing solutions developed based on in-depth customer research. Samsung printers with their total technology convergence now offer the most advanced solutions in the B2B sector.


Located in Hall 2 Stand E30 at CeBIT 2012, the Samsung Electronics booth exhibits 30 models in total with a completely new color laser printer line-up covering all segments from 1 to A4 copiers. In addition, the booth recreates the modern business environment through real-life printing scenarios for customers and visitors to experience ‘live.’


Samsung printers have seen a great deal of success in recent years with their monochrome laser printers, which were awarded 8 Buyers Lab ‘Picks’, ‘Line of the Year,’ an ‘Outstanding Achievement’ award for its Easy Eco Driver as well as numerous compliments from globally recognized testing organizations.


Exceptional Color Quality from Seg.1 to A4 Copiers


From offering the world’s smallest color laser printer/MFP in Seg.1 (CLP-360 & CLX-3300) to the fastest A4 color copier in its class with lower operation cost (CLX-8640ND & CLX-8650ND), the new models are all equipped with Samsung’s most advanced color printing technology. By applying Samsung’s latest image processing technology ‘Rendering Engine for Clean Pages (ReCP),’ they now offer crisper and more vivid print and scan results. When printing, color edges and text/graphic clarity are amazingly enhanced. The new Polymerize toner (EA-R) delivers extremely sharp professional image qualities for maximum results.


Effective Cost Control with Award Winning Easy Eco Driver


As important as exceptional color quality and printing speeds is the cost aspect in the B2B business. Samsung’s award winning Easy Eco Driver* enables enterprises to effectively manage printing options and save overall TCO more than 20% disabling unnecessary text, images or space prior to printing. The Eco-simulator within the driver allow customers to set up their preference and it shows how much toner, electricity, paper have been saved in real-time, depending on the settings of the user.


In addition, the one touch Eco-button instantly activates previously set Eco-printing function.



Compact and Ergonomic Design with Easy Installation


Heavy and clunky printers which eat up your office space? Just words from the past. Through the convergence of technology and design, Samsung Printers are now more compact and lighter than existing competitive models, leaving maximum office space for other purposes.


The Samsung Design Team created a new compact design by separating the interface and storage zone of a printer, providing a cleaner compact look and ergonomic characteristics. Apart from the external aspects the user interface (UI) has also been renewed for shorter installation time as well as easier daily use.



Smart Business Solutions For Smarter Working Environment


Integrate your documents into a digital workflow for faster, cost-efficient processing and sharing. Samsung SmarThruTM solution captures paper documents digitally for fast, accurate, electronic archiving, indexing and file searching. In addition, SmarThruTM simplifies information sharing across different departments through the direct application on fax, FTP, print, E-mail and Microsoft SharePoint. The solution allows reduction of costs by eliminating wasteful manual filing and searching.


Samsung SyncThruTM solution allows easy management of printers and other devices within a business, raising productivity through optimization of the printing environment – a true device management solution from job accounting control to hardware eco-settings.


Print From Any Device Anywhere


Push your boundaries and free yourself from the fixed idea that there has to be a PC to print. Samsung Easy Mobile Print enables print & scan from any mobile devices with Samsung network/wireless printer without operating a PC. Users are able to print images, PDF, web-pages, office documents, Facebook, Twitter and Google Docs from smartphones.


The Samsung MobilePrint application can be easily downloaded to the users’ smartphone or tablet. The application supports Android, Windows and iOS smartphones.


Samsung also provides complete cloud printing solutions by offering the world’s first Chromebook device with Chrome O/S as well as Cloud Ready printers. As there is no need to install any print drivers or update software in order to use cloud printing, users can print instantly from the Samsung Chromebook Series 5 – all the user needs is just a Google account. This also allows users to print anywhere from any Samsung device without limitations.


Reliable and Credible


Samsung Electronics has been manufacturing industry-leading printers for more than 20 years. It enjoys close to 20% market share in laser printers, which are renowned for their quality, reliability and energy efficiency. Samsung Electronics is also the second largest laser-engine manufacturer in the world, and manufactures approximately 70% of printers in-house—a key factor behind the quality and market success of its laser printer portfolio.

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