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Samsung Discusses New Enterprise Mobility Paradigm at Samsung Mobile Enterprise Summit
A day after revealing new products and partnerships designed to transform consumers’ lifestyles through streamlined mobility, Samsung turned its attention to businesses, outlining ways for enterprises to utilize mobile solutions to transform the way they work.
The Samsung Mobile Enterprise Summit, held in the same venue as its MWC 2017 press conference, welcomed approximately 500 partners for an evening of enlightening presentations exploring Samsung’s efforts to drive the future of the mobile enterprise. Over the course of the hour-long event, Samsung outlined ways for businesses in various fields to adopt platforms based on mobility – to allow business growth through digital transformation.
The event was opened by Samsung’s Vice President of Marketing in Europe, Rory O’Neill, who invited attendees to attend March 29’s Galaxy Unpacked event and also introduced the evening’s theme: rethinking the way enterprises work. Mr. O’Neill then introduced DJ Koh, Samsung’s President of Mobile Communications Business, who discussed Samsung’s commitment to designing enterprise innovations and pointed to the award-winning Knox security platform and the new, high-performance Galaxy Book 2-in-1 tablet as examples.
“Our commitment is to work in partnership with you – to support the growth of your company, so that our businesses can succeed and grow together,” said Mr. Koh.
Next, Mr. Koh introduced Suk-Jea Hahn, Executive Vice President of Samsung Electronics’ Global B2B Team, who discussed Samsung’s efforts to develop enterprise solutions for the mobile era. “In this era of mobile transformation, it will take courage and leadership to seize the opportunities that lie ahead,” explained Mr. Hahn. “It will also take a partner who is committed to meaningful innovation, across hardware, software and services. A partner who is pioneering advances that will open the door to entirely new experiences. A partner like Samsung.”
Mr. Hahn yielded the stage to Ron Kozoman, Head of Mobile Business Unit Management at Thomson Reuters, and Aude Brille, Peugeot’s Vice President of Brand Strategy, who elaborated on how Samsung’s solutions have helped streamline their companies’ mobile transformations. After Mr. Kozoman discussed how Samsung’s innovations are helping Thomson Reuters’ journalists develop immersive, VR-based reports, Mr. Hahn introduced Samsung’s new Gear 360 Pro camera, as well as Knox Configure, a cloud-based tool that allows businesses to flexibly manage large numbers of devices.
Afterward, Justin Denison, Senior Vice President of Product Strategy and Marketing at Samsung Electronics America, spoke on Samsung’s commitment to designing devices that increase users’ connectivity and productivity, and allow businesses to work securely.