Samsung Electronics Appoints Mauro Porcini as President and Chief Design Officer

A pioneering creative leader, former CDO of PepsiCo, set to drive Samsung’s next chapter in design innovation

Samsung Electronics today announced the appointment of Mauro Porcini as its President and Chief Design Officer (CDO). Having previously held key leadership roles at PepsiCo and 3M, Mr. Porcini brings his extensive expertise to Samsung Electronics further enhancing its user-centered approach to design innovation.

Mr. Porcini was born in Italy and holds a bachelor’s and master’s degree in Industrial Design from Politecnico di Milano in Milan, Italy. At PepsiCo, he was credited with outstanding leadership of the company’s design teams and was recognized as a leader in design innovation, contributing to product designs as well as the entire company’s design process and maximizing the brand experience.

With the addition of Mr. Porcini, Samsung Electronics plans to further strengthen its design capabilities across all business areas, including mobile, TV and home appliances.