Samsung Electronics CEO to Deliver Keynote on ‘Home of the Future’ at IFA 2014

Boo-Keun Yoon, President and one of the Chief Executive Officers at Samsung Electronics, will deliver the opening keynote speech at 10:30 a.m. on Friday, September 5, at IFA 2014 in Berlin. In his speech, titled “Bringing Your Future Home,” Mr. Yoon will outline the company’s vision for the ‘Home of the Future.’

Mr. Yoon will discuss how people’s expectations of the home are changing, and set out what the consumer electronics industry needs to do to bring the vision for the ‘Home of the Future’ to life. Mr. Yoon’s keynote will also address Samsung’s commitment to human-based innovation.

“The IFA trade show has a long history of showcasing the latest innovations,” Mr. Yoon said. “Samsung will once again join the dialogue at IFA to discuss where true innovation lies today – and how it is transforming our lives and the way we live.”

To watch Samsung’s IFA 2014 Keynote live, please visit: http://global.samsungtomorrow.com. 

Samsung’s keynote address will be located at CityCube Berlin Level 1, Hall A. Its exhibition will be located at CityCube Berlin Hall Level 2.