Samsung Electronics to Showcase Largest Number of LFDs at IFA 2013

Samsung Electronics will install about 440 large format displays (LFDs) at IFA 2013, the leading exhibition of consumer electronics that is set to be held from September 6 to September 11 at the Messe in Berlin, Germany.

With the largest installation in its history, Samsung will provide exhibition visitors with dynamic information through increased visual communication. The LFDs will be installed on both sides of the ‘Discovery Avenue’ at the center of the exhibition hall.

Samsung will also install video walls using 341 units of 55” LFDs. As a result, visitors will be able to see the products on display with greater focus and picture quality as they will be enlarged on the video walls. Additionally, the LFDs installed on the video walls feature slim bezels that minimize the boundary lines between each display.

Further, 22 units of 75” LFDs will be vertically installed at the entrance of each exhibition zone. These units will serve as ‘digital signage’ or navigation points for visitors by providing information on major products in each zone. The LFDs will also provide visitors with a greater visual experience by doubling as a visual effect of the overall exhibition hall, linking visitors with the video walls installed at both sides of ‘Discover Avenue.’

The visual effects are powered by Samsung’s proprietary display software, ‘MagicInfo Solution.’ The software makes it possible for individual content being displayed on each of the LFDs to quickly transform so the individual contents unify into a larger visual. The result is a large, unified screen made up of the individual LFD displays.

In the past, an equal number of PCs to LFDs were required to operate the ‘MagicInfo Solution.’ This number has been significantly reduced, and users can now easily adjust videos and images to show contents in several hundred screens uniformly.

The installation at IFA 2013 is the largest number of LFDs that Samsung will install at an exhibition; in 2010, about 200 LFDs were installed at the Shanghai Expo in Shanghai, China.