Samsung Electronics Unveils Transformative Innovations for Smarter Living at the Southeast Asia Forum 2016

Malaysia on February 1, 2016
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Samsung Electronics Unveils Transformative Innovations for Smarter Living at the Southeast Asia Forum 2016

Yong Sung Jeon, President & CEO of Samsung Electronics Southeast Asia & Oceania, speaks during a press conference at Samsung Southeast Asia Forum 2016.


Samsung Electronics showcased new innovative technologies that will make a meaningful difference in consumers’ lives at the Samsung Southeast Asia Forum 2016 in Kuala Lumpur, Malaysia. The company also unveiled its focus on smarter living for the region, spotlighting a dynamic line-up of new products – including the new boundless curved SUHD TVs with Quantum dot displays, the cleverly designed Samsung AddWash Washing Machine, the connected Family Hub refrigerator and the large screen Windows tablet, the Galaxy TabPro S.


“At Samsung, we have always placed our customers’ needs at the heart of everything we do, and we have a stellar track record of launching thoughtful innovations that enhance our customers’ quality of life,” said Yong Sung Jeon, President & CEO, Samsung Electronics Southeast Asia & Oceania. “This year is no exception. I am thrilled to be able to introduce groundbreaking products and services that will revolutionize smarter living and bring IoT technology into consumers’ everyday lives.”


Apart from unveiling its latest product innovations, Samsung also highlighted its ongoing efforts to continually strengthen its brand in the region through deep engagement with its customers to provide personalized services, and continued contribution to local communities.



Samsung as a Top Brand in Asia

Last year, Samsung Electronics was named the best brand in Asia in 2015 for the fourth year in a row, according to results from ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign Asia- Pacific in collaboration with Nielsen. Samsung is also ranked top-five in at least 14 consumer electronics sub-categories. Besides smartphones, it also leads in mobile phones, refrigerators and TVs.


Looking forward, Samsung aims to continue its efforts in cultivating premium brand strength through providing a more personalized experience for customers, both pre and post purchase. Through deep consumer insights, Samsung will continue to grow and evolve with consumers’ evolving needs as they go through different stages of their lives.



Setting a New Standard of Viewing Experience

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Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display, the world’s first bezel-less curved design which is beautiful from every angle and the smart user experience that makes it easy for consumers to access all their entertainment and content in one place.


Samsung’s 2016 SUHD TVs feature the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most lifelike colors ever offered by Samsung. Keeping in mind that most viewers watch TV in a lighted room, Samsung designed its new SUHD TVs to deliver the optimum viewing experience, regardless of lighting environment.


This new range of Samsung SUHD TVs will provide a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare.


Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place with the New Smart Hub, Smart Control remote and Smart View mobile application.


The company also unveiled its first Ultra HD Blu-ray Player, the UBD-K8500, which is HDR compatible and offers four times the resolution and 64 times detailed color expression of a conventional Blu-ray player.



Intelligent Digital Appliances That Transform the Home

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Samsung’s market leadership in digital appliances is also evident with its launch of smart and practical innovations that could make a big difference to household chores.


The new Samsung AddWash Washing Machine has a distinctive access door that makes it convenient to add any item, such as a piece of forgotten laundry, without having to drain the washer in order to open the main washer door mid-cycle. It also allows users to add hand-washed items for rinsing, or additional softener anytime during the cycle.


An embodiment of Samsung’s innovation in delivering super time savings and washing performance, the AddWash Washing Machine comes with a SuperSpeed feature that makes it possible to complete a normal wash in less than an hour without compromising washing performance.


Samsung also unveiled the new Family Hub Refrigerator, a sophisticated multi-tasker that connects families, organizes groceries and home tasks, and provides entertainment.


The Family Hub’s Key capabilities include:


  • Family Communication Center: The Family Hub is a hub of household connections with a thoroughly digital twist. All communications are housed and displayed on a 21.5 inch full HD touch screen located on the upper right exterior door. This screen allows users to post, share and update calendars, pin photos, share treasured kids’ works of art, and leave notes – all with the ease and convenience of their


  • Improved Food Management: The Family Hub features three high quality cameras inside the fridge to capture an image every time the door closes. Users can then access those images anytime using their smartphones to peek inside their With this, users can more efficiently manage their groceries by identifying food that they already have or need, in order to keep their kitchen fully stocked – a revolutionary advancement in refrigerator technology.


  • Connected Entertainment: With the kitchen serving as a common gathering spot in homes, the Samsung Family Hub offers options for music streaming to play through its built-in speaker or for users to connect to Bluetooth wireless speakers and enjoy music throughout the home. Users can even enjoy their favorite television programs right on the Family Hub screen using Screen mirroring with their Samsung Smart TVs – never having to miss a moment of a favorite football game even if one is busy preparing


Samsung also announced its new top-mounted freezer (TMF) refrigerator, the RT7000, which features Samsung’s unique Twin Cooling PlusTM technology, and is designed to enhance modern living.


The healthiest meals start with the freshest ingredients, and the Twin Cooling Plus™ independent cooling system ensures that a humidity level of up to 70 percent is maintained throughout the fridge, so that food stays fresh no matter where it is stored.


With two truly independent evaporators, the Twin Cooling Plus™ technology features two separate airflows in the fridge and freezer, thereby preventing unpleasant smells from food moving between the fridge and freezer. With no air movement between the compartments, the original flavor of ingredients in the freezer is preserved perfectly.



Breaking Barriers in Mobile Productivity and Wearable Technology

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The Gear S2 classic now comes in two new unique color variants – Rose Gold and Platinum – for a classic, timeless design. These new models reflect Samsung’s commitment to bringing more choices to its consumers with new material varieties, providing users with diverse options to express and match their style, while highlighting its circular design and advanced functionality.


Much to the consumers’ anticipation, Samsung also unveiled the Galaxy TabPro S, which combines Samsung’s world-class technology, powered by the Microsoft Windows 10 operating system, together into a premium tablet. By integrating the most popular features of laptops and tablets, users now have access to full notebook PC functionality in a lightweight tablet for the most productive mobile experience.


Beyond hardware innovations, Samsung also announced that Samsung Pay will be coming to the Southeast Asia and Oceania region in 2016, starting with Singapore and Australia.


The company also today announced the launch of its regional mySamsung program. This is an ownership program that both new and current Samsung customers can access through a mobile application. The application will help customers manage their devices, give easy and direct access to customer service representatives as well as provide ownership privileges for them to get the most out of their Samsung devices.

Products > Home Appliances

Products > Mobile

Press Resources > Press Release

Products > TVs & Displays


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