Samsung Extends Global Reach of Bixby, Launches Support for New European Languages

on February 21, 2019
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Official Versions of British English, German, Italian, Spanish Now Globally Available

Samsung Electronics announced that Bixby, its scalable AI platform, is officially available in four new European languages. The new languages – British English, German, Italian and Spanish (Spain) – join existing languages of US English, Korean and Mandarin Chinese, and are now officially available globally following an ongoing beta test.



Bixby is Samsung’s scalable AI platform, built to support multiple devices in your life in a more conversational, more personal, and more useful way. The introduction of these new languages furthers Samsung’s global commitment to artificial intelligence, as it continues to expand its capabilities across more languages, devices and services.


“We are strongly committed to our AI business, and continuously expanding Bixby’s intelligence capabilities to provide more users with the best possible AI experience. Over the years, we have built and developed Bixby to become more scalable and intelligent, enriching experiences across services, devices and languages. With the support of our partners and developers, Bixby will usher in the next generation of AI technology, and infuse more devices and services with intelligence,” said Eui-Suk Chung, Executive Vice President and Head of Software and AI, Mobile Communications Business, Samsung Electronics.


Along with the new language availability, users in select European markets can access select new third-party services to get the best possible Bixby experience in their area. Users in Germany, Italy, Spain and the UK will all have new opportunities to simplify their lives by using Bixby in their native language to search for flights, shop online, check soccer scores, or get TV program information1.


Full support for Bixby in the four new languages will be available on Samsung flagship devices including Galaxy S10, S10e, S10+ and S10 5G, as well as select previous flagship devices2.


1 Services will vary by market. Flight search provided by Skyscanner (UK). Online fashion retail provided by Yoox (Italy).Soccer scores and scheduling information provided by LaLiga (Spain). TV program information and guide provided by TV Digital (Germany).

2 Availability will vary by market. Supported devices include all Galaxy Note9 devices, as well as Galaxy S9, S9+, Note8, S8 and S8+ devices running Android Pie OS.

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