SAMSUNG GALAXY in ‘New York Fashion Week Spring 2014’

“Fashion Week” is a fashion industry event, which allows worldly fashion designers and brands to display their latest collections through world renowned models. This year’s New York Fashion Week Spring was held from September 5 thru 12.

Can you imagine seeing Samsung Electronics products at this type of global fashion event, New York Fashion Week Spring 2014? I will let you in on all the details!

I was invited to a jewelry designer, Dana Lorenz’s FALLON Runway Show on September 11. Apparently, it was the first time for an accessories designer to ever showcase a full collection during fashion week. I could tell that the designers and models at the event were taking the show extremely seriously and professionally.

Models and various staffs were moving extremely fast to get ready for the show in the backstage.

I found a full collection of Dana Lorenz. Dana Lorenz’s FALLON collection consisted of metals, chains, and studs. Drawing from her love of mixed metals, chains, leathers, and studding, Lorenz has created a series of carrying cases for the GALAXY Note 3 as well as stud charms for application to GALAXY Gear’s adjustable band. And these accessories were about to be showcased at the runway.

Finally the show time!

Everyone was waiting patiently for the show to start. And the show began with the start of some funky music.

GALAXY GEAR with FALLON designer’s adjustable band

Models have finally appeared on runway.

I was more drawn to Samsung GALAXY Gear and GALAXY Note 3 than other shiny accessories that the runway models were wearing.

GALAXY Gear and GALAXY Note 3 were unveiled just last week, and I was surprised at the fact that Lorenz has collaborated with Samsung to offer easy device accessibility of these products. GALAXY Gear’s adjustable band with beautiful studding and GALAXY Note 3’s cross-body wear with thick gold chains was what runway models were wearing at FALLON Spring/Summer 2014 fashion show.

At the finale of the show, about 20 models came out and showcased the accessories to the audiences once again, and I went back stage to view various accessories for GALAXY Gear and GALAXY Note 3 more closely.

Models wearing GALAXY Gear, and GALAXY Note 3 with FALLON accessories

Supermodel Jessica Stam was also there to check out GALAXY Note 3 and its special FALLON accessory

Designer Dana Lorenz (center), one of the models at the runway (left), and supermodel Jessica Stam (right)

Samsung Electronics products could also be seen at the main stage of fashion week, Lincoln Center. “SAMSUNG GALAXY Lounge” was provided for New York’s fashion people!

SAMSUNG GALAXY Lounge was the biggest showcasing place at fashion week, and many guests have visited the place to check out Samsung Electronics’ latest GALAXY products.

SAMSUNG GALAXY Lounge not only showcased a variety of innovative GALAXY products, but also provided personalized fashion items for the visitors. Also, Samsung appealed to consumers by offering Samsung Hub service, fully charged battery service, and firmware and software upgrade.

A special Media Lounge was also provided at GALAXY Lounge for the press. Reporters and journalists from various press companies were working on their laptop.

Visitors at GALAXY Lounge were also ordering drinks utilizing S Beam feature on Samsung GALAXY S4 provided at their seats.

Wall decorated with GALAXY Note 10.1

Visitors were able to check out Samsung GALAXY Gear, GALAXY Note 3, and GALAXY Note 10.1 2014 Edition, and these products were first introduced during Samsung Mobile Unpacked event on September 4 in Berlin.

Many visitors were extremely surprised with Samsung’s latest innovative GALAXY products. And I decided to experience everything that was offered at SAMSUNG GALAXY Lounge.

‘Flip Cover Etching’ event was offered at GALAXY Lounge. The event offered a free flip cover for GALAXY S3, S4, and GALAXY Note 3 users, with their initials on it.

In just 20 minutes, I was able to receive a special and personalized GALAXY S flip cover for myself!

Next was ‘Custom Design Station.’ This was definitely a perfect fashion week event, because visitors were able to take personalized mirrors or travelling pouches with their pictures on them.

Fashionable and trendy New Yorkers at the event hall

Since last year, Samsung Electronics has worked with renowned designers like Alexander Wang and Dana Lorenz to introduce its latest products in a more unique way.

This is because Samsung Electronics wants to deliver both an extremely innovative mobile experience and an opportunity for self-expression through its innovative products.

By showcasing its innovative products, I believe Samsung has increased its brand awareness to many fashion people in New York.

This has been a timely report by Global Samsung Storyteller Jihyeon Park from U.S.A.