Samsung held the largest-ever integrated marketing campaign to date

Samsung supported its home appliance product innovations with the division’s largest integrated marketing campaign to date. Centered around six clever television spots, the campaign asserted Samsung’s leadership position and underscored its focus on delivering products that answer consumer needs while enhancing their passions for entertaining, cooking and maintaining beautiful homes.

Samsung Electronics America is building strong momentum in 2014. With more new product innovations than ever before; category re-defining advances in kitchen, laundry and cleaning; new configurations of models introduced at CES; a major expansion of its Club Des Chefs global culinary initiative; and a new laundry product specifically aimed at new parents, Samsung is transforming the way consumers experience appliances at home.

Samsung’s new product line-up was on display from June 11-15 at Samsung Living Atelier, a hands-on workshop bustling with home appliance innovation. Located in the heart of New York City’s Meatpacking neighborhood (address: 837 Washington Street, @ West 13^th St.), it gave guests the opportunity to cook, do laundry and clean for themselves using Samsung’s new products.  

Samsung’s new product line-up

► Samsung Chef Collection

• The Samsung Chef Collection 4-Door Refrigerator, which includes several chef insight-driven features focused on temperature. Chef Mode minimizes temperature fluctuation to preserve the texture and flavor of food. By setting an overall refrigerator temperature of 36°F, it automatically adjusts the temperature of other compartments which store ingredients which are more fresh and fragile, like the Chef Pantry. The Triple Cooling System provides temperature and humidity control in all three zones of the refrigerator, while a stainless steel Metal Cooling plate in the rear wall reduces the loss of cold air when the door is opened. The Fridge-In-Freezer, a bottom right door that can be converted from refrigerator to freezer, offers maximum flexibility with four temperature settings: Fridge (41ºF), Chilled (40ºF), Soft Freezer (23ºf) and Frozen (-9º – 1ºF).

• The Samsung Chef Collection Dishwasher with WaterWall Technology. which features a sweeping wall of water to deliver never before seen cleaning versus conventional circular water jets. Available now.

• Samsung Chef Collection Slide In Range. Following the launch of an electric version at CES, the line is being expanded with new induction and gas models. It features such chef-inspired enhancements such as a more sophisticated level of oven control and precise temperature regulation. A premium custom, built-in finish makes this an attractive addition to any kitchen.

• Samsung Chef Collection Over-The-Range (OTR) Microwave It is more user-friendly than ever before. Consumers simply place their dish in the oven and choose the desired dish and weight option settings from the auto cook menu. Sensor cooking technology then ensures optimal cooking time and temperature. The Chef Collection OTR has the strongest ventilation (430cfm fan) in class and helps eliminate smoke and odors when cooking.

► From The Refrigerator to the Countertop

• Samsung Food Showcase Refrigerators. Introduced at CES in a side-by-side model, this refrigerator has proven to be so popular that it is now being offered in three-door and four-door French door configurations. They all feature an exterior door ShowCase door to access frequently used items like snacks, beverages and condiments, and an interior InnerCase compartment for longer storage of larger, fresh food items like milk, produce and platters.

• Samsung Countertop Microwaves. Designed to complement Samsung’s suite of kitchen products, the microwaves feature ceramic enamel interior for easy clean-up; convection2 and grill cooking3; proprietary Slim Fry4 which combines a grill with warm air circulation to cook food crispy inside and out.

► Clean Home, Dream Home

• Samsung WF9100 front-load laundry pair and WA9000 top-load laundry pair. They boast the world’s largest 5.6 cu. ft. washer and 9.5 cu. ft. dryer capacity4.The WF9100 front load cleans quicker than ever thanks to a larger drum size and SuperSpeed technology which washes a full load up to 50 percent faster than conventional washers and saves up to three hours of laundry time each week5. With the WA9000, consumers can wash and dry 3.7 laundry baskets in a single load6. Despite its large capacity, the top-load washer is easier than ever to access thanks to the ergonomic EZ Reach design with a lower top and shallower, wider tub.​

• Samsung Baby Care Washer. This is a smart, stylish, compact .9 cu. ft. machine that is the answer for every parent who prefers to clean and sanitize their baby’s clothes separately from other adult loads. Small, quiet and comes with a child-proof lock, it fits perfectly in a second floor closet near a bedroom or nursery. Enjoy nine wash cycles, including Super Sanitize (190oF), which insures the removal of even the most resistant stains and bacteria.

• Samsung Motion Sync Upright Vacuum and Motion Sync Canister Vacuum. Both models offer innovative new solutions to get the most cleaning done with the least amount of effort. The Motion Sync Upright vacuum can be used as a regular upright vacuum for powerful cleaning of carpets and hard floors. Or for hard-to-reach areas like corners, ceiling and stairs, there’s the fully detachable handheld vacuum. Both models feature Motion Sync™ technology to make navigation easier and Cyclone Force Multi™ technology that separates out over 99% of small dust.

“Since CES, Samsung has taken another big step forward in global home appliance industry leadership. We champion a culture of creativity that drives all aspects of the product development process and allows us to make a real difference in the lives of consumers,” said Kevin Dexter, senior vice president of home appliances, Samsung Electronics America. “The result is an impressive new product line-up fueled by smart insights and consumer passion. Samsung is leading a global revolution in technology, design and performance that is fundamentally reshaping the home.”

To learn more about Samsung Living Atelier and the latest appliances from Samsung, visit www.facebook.com/samsunghomeappliancesusa or www.samsung.com. 

*All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.