Samsung Hospitality Solutions: Helping Deliver Personalized, Connected Guest Experiences While Elevating Staff Service Levels

Summer is coming, and with it a surge in travel and tourism. Samsung is helping the hospitality industry welcome travelers and ensure comfort and customer loyalty through a new, personalized guest experience. Enabled by technology, hotels and resorts can be more inviting and responsive than ever.

Today’s travelers are more tech-savvy than those from previous generations, and they have high expectations for the level of technology and services offered during their hotel and resort stays. As noted in Ernst & Young’s 2015 Global Hospitality Insights report, “Innovations include mobile keys, check-in kiosks and mobile-enabled property management systems, which allow hotel employees to interact more with guests. Moreover, recent advances in wearable technology, such as smart watches and glasses, are expected to revolutionize the way customers access the web and contribute personal content.”

To provide guests with the amenities and superior levels of service that they are looking for, hospitality providers are always seeking new technologies to help deliver the highest quality of service. New connected technologies, such as mobile check-in, can deliver the seamless experience that guests desire. In addition, hotels prioritize solutions that can optimize operations to enhance productivity and reduce costs. End-to-end hospitality solutions give travelers greater control, from booking to check-out.

Samsung offers its hospitality solutions as part of the new Samsung Business brand, which unifies Samsung’s end-to-end business solution portfolio. It brings together mobile devices, Samsung KNOX for security and mobile device management, Samsung SMART Signage Platform, Samsung printing solutions and more into one enterprise-ready portfolio.

Samsung’s Integrated Solutions Create a Distinctive, Enhanced Guest Experience

Hotel guests can enjoy an exceptional stay, using Samsung products, services and solutions developed for the hospitality industry.

Arrival: Guests’ first encounters with the new, connected hospitality environment begin with Self Check-In via mobile app. When guests enter the hotel lobby, they will see a Samsung video wall, which creates a welcoming ambience, and promotes special limited-time offers. They will also see relevant messages and real-time information on a nearby touchscreen Samsung Interactive Information Bulletin, where they can access a variety of hotel services without the need of a phone or a computer.

Hotel staff use Samsung mobile devices and Samsung Gear with Smart WLAN to optimize hotel operations through unified communication, real-time schedule updates, guest request push and task completion notifications to provide hotel management with an overview of service performance.

In the Room: The guests’ first interaction with in-room technology comes immediately in the entryway, where a mobile key allows them to unlock the door using Samsung mobile devices. In the future, Samsung solutions will enable guests to set the room’s air conditioning and lighting to their preferred settings, and use the in-room controller to adjust room temperature, lighting and atmosphere through the TV or a mobile device.

The room features Samsung UHD premium display with LYNK™ SINC/REACH to deliver personalized welcome messages and information on the hotel’s services and promotions. Guests can also view an extensive suite of entertainment offerings and personal content as well as sync their own devices with the TV.

Throughout the Stay: Wherever guests go in the hotel, the Samsung Smart WLAN Solution ensures that they will have seamless, connected Wi-Fi, no matter what device they use. When dining at the hotel, a fully digitized dining menu with mobile point-of-sale for secure payment will be offered on a Samsung tablet.

At Checkout: A Samsung Hospitality Display offers digital bill reviews and check-out notifications. Alternatively, the guest may choose to receive a printed bill request via Samsung Cloud Printer with PrinterOn Solution. Privacy is protected through guest authentication at the printing station.

The Ambassadors Bloomsbury: Better Connected and More Efficient

This scenario isn’t hypothetical; the Ambassadors Bloomsbury, a four-star boutique hotel near Euston Station in London, is an example of how hospitality solutions created by Samsung and its partners can make a tremendous difference in operations and guest satisfaction. Hotel Technology Management (HTM), working with Samsung, replaced the hotel’s legacy PABX and DECT telephone infrastructures and its unreliable Wi-Fi network with an all-in-one solution built around Samsung products and best-of-breed wireless technology. The integrated Samsung system has reduced support costs and enabled voice over Wi-Fi, using Samsung smartphones. Each employee can now be contacted using a single phone number and single device, regardless of where they are on the property. Hotel guests enjoy consistently stable, hotel-wide Wi-Fi coverage.

The Future of Travel and Hospitality

The message at last year’s World Travel and Tourism Council Global Summit was that travel and tourism remain strong. An emerging global middle class presents many opportunities for growth. Samsung and its partners are continuing to deliver technology solutions that are optimized to ensure hotels are positioned to deliver an exceptional experience to both new and existing customers, while operating in an efficient and cost-effective manner to stay competitive. At HITEC 2015 in June, Samsung will showcase the latest innovations that deliver a truly modern, extraordinary guest experience.

For more stories about Samsung’s Hospitality Solutions at  www.samsung.com/business