Samsung Invites Consumers To Explore Next Level Customization With an Immersive Virtual Experience

on February 5, 2023
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Ever wonder how new appliances would look around the house, or if you made the right color choice after making a purchase? Thanks to Samsung’s Bespoke Home Virtual, consumers got a chance at an enriching experience interacting with the latest Bespoke appliances through a real-to-life tour around a virtual model home at this year’s Kitchen & Bath Industry Show (KBIS).


The Bespoke Home Virtual is a 3D home appliance experience in a virtual reality (VR) space using advanced digital twin technology. It allows users to roam around interacting with them to get a feel for how Bespoke appliances would look inside their home in various configurations.



Bespoke Home Virtual, unlike similar interior VR experiences, allows users to freely explore locations as if they were in a video game with a whole new level of freedom. While in the past, VR spaces were limited to certain sections being rendered, the Bespoke Home Virtual uses a new technology that opens the entire space so users can see from all angles without limitations. While exploring, users can zoom in on key points of products to compare appliances in detail through direct interaction. What’s more, the Real-Time Rendering technology being utilized presents realistic light renders that mimic real-world light behavior, bringing the scene to life like never before.



The Kitchen & Bath Industry Show 2023 attendees got to go hands-on, through a docent service, with Bespoke Home Virtual for a truly immersive experience. Modelled to reflect an average American home, the 3D environment offered consumers an easy and intuitive way to experience Bespoke products and create different moods in the home with customizations. Throughout the event, the whole experience was also simultaneously shared on Samsung’s 4K 140-inch display, The Wall, at the Samsung Booth.



Users first got to select from three distinct interior styles, including Modern, Transitional Light and Transitional Dark, then were free to roam around the fully decorated space. Cycling through three interior designs, users were able to get a deeper understanding of how the appliances would look matched with different textures such as marble backsplashes, wood or stone tile floors and light or dark walls.



More than a simple walkthrough, attendees were encouraged to get up close and experience a catered suite of Bespoke products, including refrigerators, dishwashers, washing machines and dryers as well as inductions and ovens. Users were able to open the doors on the units to check out features such as the built-in water dispenser inside the fridge as well as the glide pan in the oven while swapping through vibrant colors and detailed finishes. Together, the realistic interior and exterior renditions allowed users to fully enjoy the amazing features that make Bespoke products truly bespoke.


For this year’s KBIS, Samsung enabled users to interactively experience Bespoke using a breakthrough, immersive 3D technology, providing consumers a brand-new way to go hands-on with the latest Samsung home appliances.


For more information on Samsung Bespoke Home Virtual as well as the complete Bespoke lineup, please visit


Products > Home Appliances

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