Samsung Leads the Global Monitor Market for 20 Consecutive Quarters
Samsung Electronics gained the biggest market share of the global monitor market in the second quarter, extending its streak from 19 quarters straight to 20.
According to the International Data Corporation (IDC), Samsung took 17.2 percent and 14.7 percent of the global monitor market in terms of revenue and units, respectively, in the second quarter, maintaining the global market leadership for 20 consecutive quarters the from third quarter of 2006. In the Korean market alone, it has kept the leadership even for 46 consecutive quarters, equivalent to 11 straight years.
In particular, Samsung performed well in emerging markets such as the Middle East, Africa and Central and South America. Samsung showed a drastic market share increase in these regions—up by 5.3 percentage points from the first quarter to 24.6 percents in the Middle East and Africa market, and by 4.3 percentage points to 28.9 percent in the Central and South America market.
Samsung’s LED monitor sales also grew by 7.9 percent year over year in terms of units, becoming the only company to exceed 20 percent in LED monitor market share. This means that one out of every five LED monitors sold in the first half were Samsung’s monitors.
Many factors have supported such successes. Samsung has continued to launch premium products such as 3D monitors and professional monitors featuring wide-viewing angles. At the same time, it has always sought after an innovative corporate culture to create products with new concepts such as central station monitors.
“We will continue to bring more innovation to products to cement our market leadership in the display business”
– Jeong-Hwan Kim, senior vice president of display sales & marketing team at Samsung Electronics
Corporate Communications, Samsung Electronics
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