Samsung Mobile and Filmmaker Baz Luhrmann Partner to Inspire Passion Through Innovation and Technology

Samsung Electronics and film visionary Baz Luhrmann announced a partnership created to bring passion to life through innovation and technology. At the onset of this partnership is the unveiling of an exclusive short film, created by Lurhmann, which highlights his artistic inspirations and illustrates how technology has enhanced his creative process. Samsung also announced today its official sponsorship as the exclusive technology partner at the premiere of Warner Bros. Pictures’ and Village Roadshow Pictures’ highly anticipated film adaptation of “The Great Gatsby,” in New York City on May 1^st, 2013.

In this short narrative film, available in the coming weeks, Luhrmann describes his lifelong journey of storytelling and filmmaking, from inspirational moments with those that have influenced him, to the role technology plays throughout his creative process. In observance of the powerful ways that technology and storytelling can change people’s lives for the better, Luhrmann previews his future collaborations with Samsung to help foster passion within future generations.

This coming year, Samsung and Luhrmann will explore the role of technology in the individual’s journey to explore and share inspirations, and cultivate new ideas. Samsung believes in the power of technology and innovation to help each individual discover what lies within him or herself, and to enrich their lives and the lives of others.

In addition to a long-term partnership with Lurhmann, Samsung is also the exclusive technology sponsor for the May 1^st, 2013 New York City premiere of Baz’s latest film achievement, “The Great Gatsby,” which also opens the Cannes Film Festival on May 15^th, 2013. Samsung will be part of the live stream from the red carpet in New York, along with devices loaded with exclusive content from the film. Follow the action around Samsung at “The Great Gatsby” premiere events via the #gatsbypremiere hashtag.