Samsung Opens Exclusive Galaxy Lifestyle Store in Beijing China

on November 4, 2014
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• Samsung opened its first Galaxy Lifestyle Store in Beijing, China, delivering a uniquely valuable experience for consumers looking to experiment with and purchase Samsung products.


Samsung Opens Exclusive Galaxy Lifestyle Store in Beijing China


Samsung unveiled its first Galaxy Lifestyle Store in China at a landmark of Beijing, The Place. This new Lifestyle Store enables the convergence of mobile technology and lifestyle to deliver a uniquely valuable experience for consumers looking to experiment with and purchase Samsung products.


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“The Samsung Galaxy Lifestyle store is located in the cultural hub of Beijing, offering unique activities and personalized experiences for customers,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics said. “We wanted to create a playground that expands the way consumers think about their mobile lives, so this Lifestyle Store is not just a retail store but a place to hang out, meet new friends and access exclusive content, together.”


The Samsung Galaxy Lifestyle Store is divided into five areas: a Product Experience Zone, a Galaxy Lab, Galaxy Accessories, Concierge, and Galaxy Music, allowing visitors to see, learn and experience the latest applications and products on their terms. For those new to Samsung, trained staff is on standby to offer personalized and group product instructions without a targeted sales pitch. Further, the Galaxy Lab has experts to answer every question, advise consumers on a unique exploration, and provide free services, such as system upgrade and application download.


Customers can order a free coffee with a Galaxy Note 4, listen to new music with LEVEL, read the latest issue of their favorite magazines with Tab S, and even take a relaxing break just like at home. There are also a range of services and products available to extend the personal experience, including name engraving on Smartphone covers, photo frames, and personalized membership cards.


“This Samsung Galaxy Lifestyle Store in The Place, Beijing, is a clear demonstration of Samsung’s focus on consumer-oriented innovation,” said Wang Tong, Executive Vice President in Samsung Electronics China. “In this store, we are providing consumers with a true, home style environment, connecting innovative technology with consumer lifestyle to deliver the most unique customer experience.”


In the future, Samsung will offer Lifestyle Store customers exclusive and exciting content, including in-depth lessons, pre-launched new product demos, seasonal promotions and new product launch event.

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