Samsung Partners with Alexander Wang for Industry’s First Crowd-Sourced Design

Samsung Electronics and New York-based designer Alexander Wang announced today a collaboration to create the industry’s first co-created print inspired by crowd-sourced sketches and images using the GALAXY Note II. The print will appear on a limited-edition bag that will be sold in key markets around the world to raise funds for Art Start, an award-winning, nationally-recognized charity that uses the arts to nurture the creative talents of at-risk children and youth.

Leveraging the GALAXY Note II’s inherent create-and-share benefit, Wang will engage a group of special friends, stylists, photographers, and others to create “doodles” – an image, pattern, or a photo – on their GALAXY Note II device. Gathering from active idea-capturing and immediate-sharing, the celebrated New York designer will then curate these sketches into one collectively-inspired final print.

Wang quickly joined the fashion elite after winning the coveted CFDA/Vogue Fashion Fund in 2008. He is recognized for his global fashion sensibility that exudes a sense of irony and ease. Wang’s knack for pushing boundaries and delightfully surprising his consumers made him the perfect partner for Samsung’s most cutting-edge technology.

The multi-tasking GALAXY Note II, with a perfect viewing experience and unique and differentiated features, allows users to discover information and capture their ideas faster, express thoughts freely and manage tasks more efficiently. It is the ultimate smartphone for creative, expressive and unique individuals. Consumers can easily use the phone’s simple expression tools to personalize messages with the S Pen, share calendars and contacts, write information while on a call, or share links to maps, YouTube videos and apps, making it ideal for those constantly on the move. Thanks to the GALAXY Note II’s 5.5” HD Super AMOLED screen, they will also be able to see crystal clear images on a larger screen.

Art Start is a New York City-based non-profit organization that uses the arts to save lives and to transform communities. Focusing on at-risk children and youth between the ages of 5 – 21, Art Start’s creative arts workshops seek to nurture the creativity and talents of their youth participants, while instilling the confidence to pursue meaningful opportunities in life.

In addition to partnering with Wang, Samsung mobile is also an official sponsor of New York Fashion Week. Samsung mobile will host an exclusive VIP lounge that will engage and inspire the fashion elite with the power of the Samsung GALAXY products. Art Start students will also get a backstage look at this iconic NYC event through on-site visits and mentorship opportunities. Media can also take advantage of the media tents with working stations and high-speed internet, as well as courtesy battery replacements during the show. Follow the action at Fashion Week via the #GalaxyNoteFW hashtag. For more information, please visit www.samsungmobilepress.com