Samsung Partners With Turkish Airlines To Elevate the Travel Experience

Samsung Electronics has partnered with Turkish Airlines to elevate the travel experience through SmartThings Find.

On December 1, the two companies have launched the “Smart Tagged Baggage Service,” enabling Turkish Airlines passengers to quickly track lost or delayed baggage using Samsung’s location-tracking service, SmartThings Find.

SmartThings Find leverages Bluetooth Low Energy (BLE) and ultra-wideband (UWB) technology to locate registered Samsung Galaxy devices. Supported by a global network of more than 700 million Galaxy devices, the service allows users to securely locate smartphones, tablets, smartwatches, earbuds and items with Galaxy SmartTags attached — anytime, anywhere.

Through this collaboration, Turkish Airlines can more efficiently recover baggage equipped with a Galaxy SmartTag when passengers include a link with location data in their lost baggage report. Passengers can also use the “Change Device Image” feature in SmartThings Find to register a photo of their actual luggage in the app, making it easier to identify if misplaced.

With Turkish Airlines as the launch partner, Samsung plans to expand collaborations with additional airlines. The airline aims to extend the use of SmartThings Find beyond baggage management to other customer services that benefit from location tracking. As the flag carrier of Türkiye, Turkish Airlines plans long-term cooperation with Samsung to drive customer experience innovation through AI-powered devices and software solutions.

“Samsung is expanding the SmartThings Find experience through partnerships across industries to help customers stay connected and at ease wherever they are,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings at Samsung Electronics. “We are delighted to work with Turkish Airlines to deliver a more convenient and streamlined travel experience.”

“Turkish Airlines continues to lead the industry on its road to digitalization. We are delighted to partner with Samsung to leverage their cutting-edge technology for the benefit of our passengers,” said Kerem Kızıltunç, Chief Information Technologies Officer at Turkish Airlines. “We will continue to strengthen our industry leadership with technological collaborations that prioritize guest satisfaction and set new standards for the aviation industry.”